Federal Judge Denies Infogroup(R)'s Request for Preliminary...

... offers a 95% accurate, triple-verified database of mailing lists, email lists, and sales leads, as well as direct mail, database enhancements, and many other marketing and sales lead services. AtoZdatabases, powered by DatabaseUSA.com, is a leading ...

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Email Marketing Is Responsive: $1 in Spending Generates $44

... printing, addressing, and mailing. TV ads have costs for ad agencies, creative studios, and broadcast channels. Direct mail costs more than $600 per thousand pieces. But with email marketing there are few overhead and logistics costs, making it ...

http://ift.tt/1JOXaDD

Five Predictions For The Future Of Programmatic

With more publishers adopting programmatic and seeing its benefits, we're seeing an important shift. Now, more marketers are leveraging programmatic to help understand the value of targeting a specific audience, as well as the impact of digital advertising on general brand attitudinal metrics.

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Direct Mail, Digital Integration for SMBs

It is undeniable that technology has changed the direct marketing industry. However, instead of competing against each other, direct mail and email should work in tandem.

http://ift.tt/1yvU5Hg

I am 'anti-business', you might be too

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project . A hundred and fifty years ago, when people finally began organizing to eliminate child labor in American factories, they were called anti-business.

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Mayor Annise Parker

When Mayor Annise Parker gives her annual State of the City address today at a Greater Houston Partnership event, it will probably be her last opportunity to lay out an agenda that doesn't instantly become political fodder for the pack of candidates running to fill her position. Politicians run on a platform of change, and Parker's three terms as mayor will soon become lost in the rearview mirror.

http://ift.tt/1JLXbIC

This is Not a Joke: Federal Court to Consider Quill and Comity

In the ongoing saga over Colorado's use tax reporting laws in Direct Marketing Association v. Brohl , the U.S. Court of Appeals for the Tenth Circuit ordered a full briefing on the Comity Doctrine and the Commerce Clause on April 13. The outcome of this case could have broad implications for states and taxpayers seeking to apply constitutional nexus limitations to state taxation.

http://ift.tt/1IdJOjd

What is the real cost of email marketing?

When it comes to the marketing mix, email often stands out as the least expensive way to reach a wide audience, with the added bonus of tracking and reporting that other forms of media -- like print ads or direct mail -- can't always deliver. On the surface, marketers know how much they are spending to garner consumers' attention via email -- but that cost-factor is really only part of the equation.

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Some Reasons to Reduce Holdings in Avon

In this article, let's take a look at Avon Products Inc. , a $3.43 billion market cap company, which is the world's leading direct marketer of cosmetics, toiletries, fashion jewelry and fragrances, with about 6 million sales representatives worldwide. Donald Yacktman 's Yacktman Asset Management was the largest shareholder of Avon, holding 31.47 million shares, down by 42% from the previous quarter.

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Direct Marketing Club of New York Forms Young Leadership Group of Marketing Professionals

... e other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!...

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Got Mobile? Ita s the Only Way 10% of Smartphone Users Access the Internet

For 10 percent of smartphone-owning Americans, PC-optimized websites and landline-based marketing calls aren't options. eMarketer reports the group has no other access to high-speed Internet at home than mobile data plans.

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INTERQUEST Returns for the Second Year with a Successful Brussels Digital Printing Forum

... included: Tommaso Teppex, Director of International Business Development for Loyalty Expert; Bart Blondelle, Direct Mail Specialist at Symeta N.V.; and Jordan Audenaert, Managing Partner at BBC. Gilles Biscos provided INTERQUEST research findings in ...

http://outputlinks.com/industry-content/hvto-industry-news/041315-interquest-successful-digital-printing-forum-brussels-ol

Swipe Right for (Brand) Love: Tinder Takes Steps Into Advertising

... other fundraising effortsHow to acquire monthly donors through different channels such as email, social media, direct mail, television and radioAnd much, much more!... Reading The Ultimate Insider's Guide to Winning Foundation Grants is like peeking ...

http://www.targetmarketingmag.com/article/tinder-takes-steps-into-advertising/1

Inside Response Names Trevor Nohe as President

Inside Response, a direct marketer of insurance and home services is pleased to name Trevor Nohe as President effective immediately. We're extremely excited to have the chance to work with Trevor and believe he is an excellent addition to the team to further fuel our growth, said Blaine Kauk, COO of Inside Response Inside Response, a direct marketer of insurance and home services is pleased to name Trevor Nohe as President effective immediately.

http://www.prweb.com/releases/2015/04/prweb12643744.htm

Press release distribution, EDGAR filing, XBRL, regulatory filings

In all, the transa... )--The television's popularity as the go-to entertainment device may be ending, according to "Pulse of Media: Navigating complexity of an evolving digital world," says Accen... )--This new offering eases reporting burdens on physicians through efficient and accurate translation of the patient narrative into meaningful and discrete data for EHRs. )--Andrews & Springer LLC, a boutique securities class action law firm focused on representing shareholders nationwide, is investigating potential breach of fidu... )--Fiber Mountain, Inc. announced the selection of its Glass CoreTM as a finalist for Interop Las Vegas' 2015 Best of Interop Awards in the data center category.

http://www.businesswire.com/portal/site/home/template.PAGE/welcome/?javax.portlet.tpst=9ee47ea3678ece48256bb762f04eca4a&javax.portlet.prp_9ee47ea3678ece48256bb762f04eca4a_ndmHsc=v2*A1426330800000*B1428952691000*DgroupByDate*G2*N1010492

Nat'l Corn Growers Assn, Cabela's Announce New Program

NAT'L CORN GROWERS ASSN, CABELA'S ANNOUNCE NEW PROGRAM Apr. 13, 2015 Source: National Corn Growers Association news release As summer quickly approaches, members of the National Corn Growers Association can save when purchasing supplies for themselves and all of the outdoors enthusiasts in their lives. By using the benefits NCGA offers, members can purchase Cabela's gift cards at a 10 percent discount.

http://www.agrimarketing.com/s/95388

How to Think Like a Marketer

... has to do with timing, not format. Take the example of a B2B firm that had been sending out Standard-Class direct mail with follow-up emails sent by a third-party provider. However, the email was not timed with the delivery of the direct mail piece. ...

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How to Maximize Your Website, Email and Online Advertising Efforts

About three years ago our laboratory - Thayer Dental Lab in Mechanicsburg, PA - began to notice a sharp decline in the response rate to our direct mail efforts. In an effort to bolster our marketing strategy, we embraced digital marketing by revising our website, building an opt-in email database, creating electronic advertisements and getting involved with social media.

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Insider Selling: Patricia Gallup Sells 6,250 Shares of PC Connection Stock

PC Connection major shareholder Patricia Gallup sold 6,250 shares of the company's stock on the open market in a transaction dated Thursday, April 9th. The stock was sold at an average price of $25.93, for a total transaction of $162,062.50.

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Hampton rug firm stops ads

Attorney General Joseph A. Foster announced the state entered into an Assurance of Discontinuance with Menashe Cohen, d/b/a Epic Oriental Rugs, of Hampton, to resolve allegations that he violated the State's Consumer Protection Act by advertising and conducting a going out of business sale for longer than 60 days. He began advertising a going out of business sale at Epic Oriental Rugs during the fall of 2014 in store banners, direct mailers, newspaper ads, and TV commercials.

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7 Trends Marketers Are Actually Buying, and 5 They're Clearly Not

... (That's what surprised me about VDP: Are marketers increasing personalization spending, but not applying it to direct mail? Are some using it but don't realize that's what it's called? I can't say interest in VDP is clear to me one way or the ...

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#ISHOW: The Omnichannel Marketing Secret

... print, and possibly some radio and outdoor. For those times you really wanted to get crazy, you could toss in a direct mail piece. The marketing landscape is much different today. Marketers are faced with not only choosing the right channels for ...

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Greg Sultan How Data and Analytics Help Lenders Better Target Fresh Leads

Data is nothing new for the mortgage industry, but the types of data lenders and servicers now have access to, and the volume of seemingly irrelevant information available about borrowers and leads is altering how the industry can and should conduct business . Before the meltdown in 2008, lenders sent direct mail pieces by the ton, with invitations for consumers to apply for both purchase and refinance loans.

http://ift.tt/1GuIhYF

Infogroup(R) Loses Lawsuit Against DatabaseUSA in Federal Court

... offers a 95% accurate, triple-verified database of mailing lists, email lists, and sales leads, as well as direct mail, database enhancements, and many other marketing and sales lead services. Infofree.coma is revolutionizing the sales lead and ...

http://ift.tt/1HWjz0w

Something Old, Something New: Marketers Mix Up Media for Acquisition, Retention

... ecisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

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Direct mail condition reporting service launched

Just as knowing the speed at which a website loads can help a business improve the customer experience, so can knowing the condition of a direct mail pack when it arrives in a customer's mailbox. The condition of a received mailing pack, if less than perfect, could be responsible for decreased response rates.

http://ift.tt/1yfyNhq

Insider Selling: PC Connection Director Sells 6,250 Shares of Stock

PC Connection Director David Hall sold 6,250 shares of the stock on the open market in a transaction dated Tuesday, April 7th. The stock was sold at an average price of $26.02, for a total transaction of $162,625.00.

http://ift.tt/1GNq9b5

New Targeted Postcard Campaign Nets Architect 14 New Clients

... in January, and by the end of February I secured 14 new partnerships." "The best way to get results from a direct mail campaign is to use a targeted mailing list," explained Joshua Carlsen, VP of Sales and Marketing at expresscopy.com. "We were ...

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Federal Judge Denies Infogroup(R), Infousa(R), SalesGenie(R), and...

... offers a 95% accurate, triple-verified database of mailing lists, email lists, and sales leads, as well as direct mail, database enhancements, and many other marketing and sales lead services. AtoZdatabases, powered by DatabaseUSA.com, is a leading ...

http://ift.tt/1HRAcub

US Monitor Develops a Comprehensive Mail Condition Reporting Service

... 23 percent of the catalogs received by our field agents arrived in poor condition. Mailers will learn if their direct mail or catalogs are received torn, creased, smudged, wrinkled, stained or with water damage; whether there are printing errors or ...

http://ift.tt/1E5oYTY

Delphax Announces First elana 500 Installation In Canada

... color printing equipment, and it promises to be an ideal platform for commercial print-on-demand challenges in direct mail, transpromotional, billing, statements and book or manual publishing. Its variable data, spot color and MICR capability are ...

http://ift.tt/1CTvxGY

Can We Get Big Money Out of Local Politics by Giving Every Voter $100?

You've got your eye on a well-funded incumbent like Council President Tim Burgess, but if you want to match him in fundraising - translation: signs, ads, direct mailers - you're going to need a least a couple hundred thousand dollars. What's the most efficient way to get that? Call up as many people as you can think of who'll be able to cut you a check for $700, the maximum allowed under city law.

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News Corner April 8, 2015

... Association's new study says the modern marketer is a multichannel strategist, relying most heavily on e-mail, direct mail and social media, with 65 percent of respondents using two or more media types in their marketing campaigns, and 44 percent ...

http://ift.tt/1y27JBG

New York Life Hits Record Highs In Earnings, Hiring

WASHINGTON New York Life earnings hit $2 billion for the first time in its history, marking the fifth consecutive year in which the company's earnings reached record highs. In releasing its 2014 earnings, New York Life reported a 14.7 percent increase in operating earnings for the year despite the low interest rate environment that has dampened profits on the entire financial services industry.

http://ift.tt/1aGPJmc

Merkle Acquires Pointmarc To Merge Media And Marketing Analytics Services

... major advertisers did more of a top-down optimization and the direct marketing side did a lot of the offline, direct mail campaigns, which was very easy to measure." Not so anymore, since the two sides are combining. Shen said one major financial ...

http://ift.tt/1CiyRIn

Know When to Fold a Em: How Marketera s Budgets Are Changing in 2015

... email in-hand always makes for strong plays. In terms of folding, it's hard to give a clear-cut loser. While direct mail saw the biggest number of marketers saying that they were planning on decreasing it, don't count it out completely just yet. As ...

http://ift.tt/1FxDMti

Udell Named President of LIDMA

With more than 25 years of industry knowledge, Udell is widely acknowledged as one of the nation's foremost life insurance experts. In addition to a law degree, Udell has earned the Chartered Life Underwriter , Chartered Financial Consultant , and Certified Financial Planner professional designations.

http://ift.tt/1CamU8v

44% Of Marketers Using Three Or More Channels In Campaigns

According to the newly released DMA 2015 Response Rate Report, the modern marketer is a multichannel strategist, relying most heavily on email, direct mail, and social media, with 65% of respondents using two or more media types in their marketing campaigns, and 44% reporting they use three or more. Of the seven key channels examined , Email ranked at the top, with 83% of respondents reporting they used the channel in their marketing campaigns.

http://ift.tt/1JgbViu

Data-Driven Marketers: Mobile Is One Piece of the Story

Modern marketers are multichannel strategists, relying most heavily on email, direct mail and social media, according to a new report from the Direct Marketing Association, a trade association that helps advance data-driven marketing efforts. Sixty-five percent of marketers surveyed online by DMA from December 2014 to January 2015 use two or more media types in their marketing campaigns, with 44% reporting that they use three or more, according to DMA's 2015 Response Rate Report .

http://ift.tt/1aCiPDx

MarketLive Customer Francesca's Wins Apparel Magazine '2015 Top...

MarketLive, the leading e-commerce technology platform enabling total commerce for fast-growing retailers, today announced that its customer Francesca's was awarded by Apparel Magazine for their innovative implementation of MarketLive's commerce technology. : FRAN ) is nation-wide apparel and accessories retailer with more than 500 boutique stores in the United States.

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Insider Selling: PC Connection Director Sells 6,250 Shares of Stock

PC Connection Director David Hall sold 6,250 shares of the stock on the open market in a transaction that occurred on Thursday, April 2nd. The shares were sold at an average price of $26.23, for a total value of $163,937.50.

http://ift.tt/1HvvPFd

Your privacy for sale: From plastic surgery to eating disorders,...

A firm linked to the sale of NHS patient data is offering details of eating disorder sufferers for just 12p a head, the Mail can reveal today. The Mail has this week exposed companies that have secretly sold private financial and medical information without proper checks.

http://ift.tt/1EThPY0

Email Is the Most Popular Marketing Channel, DMA Reports

... is most marketers now use more than one channel to reach businesses and consumers. The choices were: email, direct mail, paid search, Internet display ads, social media ads, "telephone" and mobile. , chief analyst for Demand Metric, according to the ...

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Sales Industry Veterans Acquire Valpak of Kansas City Territory

... sales side and we look forward to watching their territory grow in the coming years.' A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically targeted households per month in more than 100 ...

http://ift.tt/1GojKmr

Cabelaa s Inc. Announces Earnings Date for First Quarter Fiscal 2015 Financial Results

A conference call to discuss the results will be held at 11:00 a.m. ET that same morning. The call will be hosted by Tommy Millner, Chief Executive Officer, and Ralph Castner, Executive Vice President and Chief Financial Officer.

http://ift.tt/1F71lq2

When Negotiating, Choose Your Words Very, Very Carefully

... A guide to practicing the art of give-and-take while boldly asking for what you truly want in four steps. A direct mail expert explains exactly what types of mailing lists are out there and how to choose the best ones. With all the talk about how ...

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MarketingLeads.co Launches to Provide Leads of Consumers and Businesses Actively Seeking New Vendors

PRLog - April 2, 2015 - OMAHA, Neb. -- MarketingLeads.co today announced that they have launched a service providing direct mail marketing leads that will capitalize on the documented spending patterns of new homeowners, new movers and new businesses.

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Mobile Data Firm PlaceIQ Adds Addressable TV to Cross-Media Mission

Register to become a member today. You'll get the essential information you need to do your job better, including Duncan McCall wants mobile location data to apply to all ad targeting -- from direct mail to mobile and TV.

http://ift.tt/1IsgrcC

MarketLive Wins Bronto 'Thought Leadership Champion' Award

MarketLive, the leading e-commerce technology platform for fast-growing retailers, today announced the company was selected by marketing automation vendor Bronto as winner of its 'Thought Leadership Champion' award. MarketLive was presented with Bronto's 'Thought Leadership Champion' award last month at the annual Bronto Marketing and Commerce Summit.

http://ift.tt/1IrzjZi

Striata acquires Mass Transmit

Striata Inc., a global specialist in secure electronic customer communications, has announced an agreement to acquire Mass Transmit Inc., a leading provider of email marketing tools, services and expertise. Financial terms of the transaction were not disclosed.

http://ift.tt/19KYcE1

Email and Phone Uber Alles

... and mobile are still waiting for their cab to arrive. A marketer lecturing senior management on the merits of direct mail and call centers is about as common as a clean-shaven hipster in a Brooks Brothers suit. But while mobile and social may have ...

http://ift.tt/1EJKcrL

Short Interest in Tech Data Corp Expands By 33.6%

Tech Data Corp was the recipient of a significant growth in short interest in March. As of March 13th, there was short interest totalling 2,325,321 shares, a growth of 33.6% from the February 27th total of 1,740,345 shares, AnalystRatings.Net reports.

http://ift.tt/1alVCFo

Go Local Interactive wins AMBIT award for Consumer Integrated Marketing

Go Local Interactive won the KCDMA's AMBIT award for Consumer Integrated Marketing for their work on OGIO's integrated holiday campaign. We are proud to be recognized by the Kansas City Direct Marketing Association for the results achieved on behalf of our client, OGIO, during their busy holiday season.

http://ift.tt/1alFow3

Lawyer-to-Lawyer Marketing: Are Direct Mailers Worth It?

... discuss direct mailers . Are direct mailers worth it? Unlike billboards or even Internet ads, you can focus direct mail marketing on a very specific audience, which increases the chance of a response. If you want to target only personal injury ...

http://ift.tt/1GgYOhe

Sales Industry Veterans Acquire Valpak of Kansas City Territory

... sales side and we look forward to watching their territory grow in the coming years." A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically targeted households per month in more than 100 ...

http://ift.tt/1Hjiqjh

Prospect Capital Provides Incremental $58.7 Million of First-Lien Floating-Rate Debt to IWCO Direct

Prospect's commitment is comprised of $58.7 million in the form of an add-on to the existing funded term loan and up to $16.0 million of additional debt in the form of a delayed draw term loan. Founded in 1969 and headquartered in Chanhassen, Minnesota, IWCO Direct is a leading provider of direct marketing solutions to leading direct marketers for acquisition and loyalty programs in the United States.

http://ift.tt/1Mz6vo9

Cabela's Customers Ready To Reload

We made a decent score with Dick's Sporting Goods last year, and are again playing the recovery in the recreational retail market by adding shares of Cabela's to InsiderInsights Recommended List. Cabela's is a specialty retailer and direct marketer of hunting, fishing, camping, and related outdoor merchandise.

http://ift.tt/1GfPEBr