After 14 years as chief executive of Wunderman , Daniel Morel announced that he will hand the reigns to Mark Read, CEO of WPP Digital, on February 1. Morel will become non-executive chairman of Wunderman, and Read will continue to lead WPP Digital. Morel took the world's first direct marketing agency-started in 1958 in a New York City hotel room by Lester Wunderman-and turned it into a digital-direct force in the agency business.
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