American Litho Launches Year-Long Campaign to Fight Cancer; Sets Goal ...

... anytime, day or night. American Litho ( http://www.alitho.com ) is a leading provider of commercial printing, direct mail and packaging solutions for top brands across the U.S. The company provides a full range of web, sheet-fed, wide-format and ...

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Energy Professionals Announces Marketing Partnership

Energy Professionals, LLC, a leading provider of energy brokerage services, has announced a marketing partnership with Youngevity International, Inc., a global direct marketer of nutritional and lifestyle enhancement products. Energy Professionals, LLC, a leading provider of energy brokerage services, has announced a marketing partnership with Youngevity International, Inc., a global direct marketer of nutritional and lifestyle enhancement products.

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eLynxx Version 8.2.1 Improves Efficiency and Savings in Direct Mail

The latest release includes features providing even more efficiency and savings for direct mail marketers. eLynxx Solutions releases version 8.2.1 of its flagship eLynxx cloud software for sourcing and managing direct mail, marketing and print When we have a new feature that is going to make our clients' lives even easier, they can put it to work as soon as it's ready.

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PODi AppForum 2015 Has Been Rescheduled for May 11-13 at Harrah's in Las Vegas

... businesses. About Caslon Caslon helps companies leverage digital media and technologies, especially relevant direct mail and digital printing. Caslon generates industry research, creates content, tools and business resources for solutions providers ...

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Cabela's Extends Partnership with Texas Team Trail

Title sponsor of the Texas Team Trail , has renewed its partnership with the popular bass fishing circuit. The multiyear extension was finalized as the TXTT heads toward its first event of the 2015 season on Sam Rayburn Reservoir, Jan. 31. "We're thrilled to renew our partnership with Cabela's," said Mike Hastings, Texas Team Trail tournament director.

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Systemax's Global Industrial Business Completes Acquisition of North...

"I would like to welcome our new PEG employees to the Systemax family and look forward to our continued growth and success." PEG serves business customers within the North American MRO market through its portfolio of well-established selling brands, including its flagship U.S. brand C&H Distributors ; as well as Products For Industry ; IndustrialSupplies.com ; Avenue Supply is a subsidiary of Systemax Inc. Global Industrial carries over 1,000,000 industrial, material handling and business products for Fortune 1000 companies, small businesses, institutions and government agencies.

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Farewell to the COO of the DMASA

The Direct Marketing Association of Southern Africa announced late last year that Alastair Tempest , the COO since 2012, has resigned in order to pursue other interests. Chairperson of the Board, Vikesh Roopchand, acknowledged the part Tempest has played in building the reputation of the DMASA since he joined.

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Samuel Golding Announces The 4 Things You 'Must Do' To Successfully Launch An Affiliate Business

Email traffic expert Samuel Golding, founder of SoloAdsco.com and one of the most trusted direct marketers in the home business industry reports the most recent shift happening within the community. London, UK - Being in the industry, networking and masterminding in some of the most high-end exclusive marketing events, Samuel Golding reveals a huge shift happening amongst the super affiliates which he has chosen to share as he believes it will help new affiliates avoid making costly mistakes.

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Datamyx Hires Rich Walker as CMO

Leading provider of consumer data and technology solutions demonstrates an ongoing commitment to record growth with hire of 25-year industry veteran. "As a marketer, this is the platform I always wanted - and I look forward to working with our clients to leverage it in their data-driven marketing efforts."

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Babson Capital makes investment in direct-mail firm Money Mailer

Charlotte-based Babson is a global investment management firm with more than $212 billion in assets under management. It announced last year it will establish a corporate center in the new 300 South Tryon office tower uptown, where its CEO, Tom Finke , and other leaders will be based.

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USPS: 3.4% Price Increase on Shipping

... Insight economic model on the impact of direct marketing across all industries and sectors (PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill ...

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Royal Mail launches 'Mail Men' campaign to boost direct mail

Royal Mail has launched its first major ad campaign for its direct marketing arm, MarketReach, in a bid to convince advertisers digital isn't the only option. The 'Mail Men' campaign pays homage to hit US period drama Mad Men , and features key marketing leaders espousing positive views on direct mail, including Karen Blackett, CEO of MediaCom and Saatchi & Saatchi Fallon Group CEO Robert Senior.

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PC Connection (PCCC) to Release Quarterly Earnings on Thursday

PC Connection will be issuing its Q414 quarterly earnings data on Thursday, January 29th. Analysts expect the company to announce earnings of $0.41 per share and revenue of $614.90 million for the quarter.

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A Sneak Peek At A New Age In Digital Analytics

... grows up, marketers need the ability to keep track of each people-based outbound communication. So, along with direct mail, short message service and email promotion history, expect to add Facebook, Twitter, eBay and many other programs to an ...

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Morel Steps Down as Wunderman CEO

After 14 years as chief executive of Wunderman , Daniel Morel announced that he will hand the reigns to Mark Read, CEO of WPP Digital, on February 1. Morel will become non-executive chairman of Wunderman, and Read will continue to lead WPP Digital. Morel took the world's first direct marketing agency-started in 1958 in a New York City hotel room by Lester Wunderman-and turned it into a digital-direct force in the agency business.

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Traditional or Digital Marketing?

... to the Direct Marketing Association's Statistical Fact Book 2014, almost 80 percent of consumers will act on direct mail immediately compared with 45 percent who say they deal with email straight away." To learn more about digital marketing and ...

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Gale Introduces New Apps for Analytics on Demand

... psychographic and other information on existing library users to inform the development of new campaigns. Direct mail and email lists can be customized by a variety of demographic and psychographic filters. Marketing Action (Non-Patrons) - Similar ...

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McClatchy to Webcast Fourth Quarter 2014 Earnings Conference Call

... community newspapers, websites, mobile news and advertising, niche publications, direct marketing and direct mail services. The company's largest newspapers include the (Fort Worth) Star-Telegram, The Sacramento Bee, The Kansas City Star, the Miami ...

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NY Times: The Catalog Lives

... New York Times. "From Anthropologie to American Girl, Pottery Barn to Patagonia, retailers are still relying on direct mail even as they spend considerable resources on improving their websites to accommodate the steady increase in online shopping," ...

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Article: Did Bargain Hunting Pay Off This Holiday Season?

... received directly to their inboxes after signing up for mailing lists and the like. More than half (54%) found direct mail discount offers fruitful, while 26% used mobile coupons - a 5% jump from the 2013 holiday season, and unsurprising given ...

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Zacks Lowers PC Connection to Neutral

They currently have a $28.40 price target on the stock. Zacks 's price objective would indicate a potential upside of 19.53% from the company's current price.

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Give Them What They Want

... sure each option is presented prominently. Remember, direct marketing is interactive ; especially so when using direct mail; your immediate goal is to get a response to your mailing. Your campaign is your one on one salesman substitute. If your ...

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Talbots opens new store01/23/15 Talbots opens at The Mall at University Town Center today.

The women's fashion store Talbots today is celebrating a grand opening for its new location inside The Mall at University Town Center. Guests are invited to shop for new fashions, while enjoying light refreshments and a chance to win one of two $100 git cards.

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Bring your own devices' built-in GPS now let marketers, with...

... Channels and Media Companies are marrying the wide reach of traditional advertising (TV, radio, print, email, direct mail) with the ability of social media to amplify corporate messages and to interact with customers. These efforts are characterized ...

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Jon Cohn joins RealtyTrac as SVP of data products

RealtyTrac announced the addition of industry veteran Jon Cohn as the company's new senior vice president of data products. In this position, Cohn is tasked with designing and building data-based products that will serve a multitude of verticals such as direct marketing, real estate, insurance, and value added resellers, RealtyTrac said in a release.

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Brands Saying Bae: Social Media Gone Right?

... ecisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

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'Gone With the Mail?' Postal Museum Readies Mail Industry Saga

When I first noticed the National Postal Museum as I exited the 1st Street entrance of Union Station in Washington, my initial reaction was, "Holy cr*p, that's a lot of stamps." The white marble, neo-classical edifice takes up the entire block.

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"Gone With the Mail?" Postal Museum Readies the Mail Industry Saga

When I first noticed the National Postal Museum as I exited the 1st Street entrance of Union Station in Washington, my initial reaction was, "Holy cr*p, that's a lot of stamps." The white marble, neo-classical edifice takes up the entire block.

http://ift.tt/1yw8bX9

Kyoorius announces new awards categories and pricing for the 2015 Kyoorius Awards

MUMBAI: Kyoorius, in partnership with D&AD, announces new categories and pricing for the 2015 Kyoorius Advertising & Digital Awards. The new categories, based on feedback from industry members will acknowledge emerging areas in advertising and digital design that are gaining popularity.

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Public Libraries Get a Boost with Targeted Marketing and Data Analysis from Gale

... psychographic and other information on existing library users to inform the development of new campaigns. Direct mail and email lists can be customized by a variety of demographic and psychographic filters. Marketing Action (Non-Patrons)- Similar to ...

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Shariq Tucker Named Winner Of Guitar Center's 26th Annual Drum-Off

Five finalists were chosen out of the thousands of hopefuls to battle it out for the title of Guitar Center's Drum-Off Champion and a prize package valued at nearly , joins an esteemed group of talented drummers who have gone on to play for the likes of Prince, Beyonce, Jay Z and more. , Shariq was drawn to the way drumming allowed to create new and exciting sounds.

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eTargetMedia Announces 11 Email Tips that Can Help Increase Email Conversions in 2015 Tutorial

For a Limited Time, eTargetMedia is offering a free consultation and 10% off list orders to customers who mention the tutorial. Increasing conversions should be every email marketers resolution for 2015.

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From Their Garage to Yours, JC Whitney Celebrates 100 Years

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith.

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HubSpot: a Hybrid SMB CRM/Analytics Solution With Game-Changing Potential

BUY the HUBS excitement. At just 13X price/sales the company trades middle range to other potentially disruptive SMB/enterprise solution peers.

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Disappointing Direct Mail Results? Here's What You're Doing Wrong

... last standup movie. Instead, I'm looking to explain what you need to be doing to form a foundation for your direct mail marketing to get a higher response rate. First, let me explain that the 6 months to a year model works, and here is why. You ...

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Postal Service proposes rate hikes

The U.S. Postal Service has proposed raising postage rates this spring to adjust for inflation, according to a recent filing from the organization. Under the USPS plan, which was submitted to the Postal Regulatory Commission last Thursday, prices across all classes of mail would increase by an average of 1.966 percent on April 26. The cost of a single-piece stamp would remain at 49 cents, but the rate for letters weighing more than 1 ounce would increase from 21 cents to 22 cents per additional ounce.

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J.C. Penney brings back its catalog

... discontinuing the retailer's catalog, in an attempt to drive shoppers into stores. J.C. Penney is returning to direct mail in an effort to entice shoppers to browse its wide-ranging selection. "Customers still like flipping through a traditional ...

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From Friends and Family Funding to $30 Million Exit: Vertical Response Founder Janine Popick

Sramana Mitra: You have just raised that $1.2 million friends and family round. You haven't raised any more money beyond that? Are you profitable at this point? Janine Popick: Any money we made, we put back into the business.

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Easypurl Integrated Marketing Platform Announces Version 9

Newest release of Easypurl makes creating and deploying integrated marketing easier than ever with personalized URLs , dynamic landing pages, individualized email, inbound and outbound SMS marketing, postal tracking, and more With Easypurl 9, integrated marketing is easier than ever with the most friendly, powerful system to make direct mail come to life - using personalized URLs and personalized landing pages, email marketing, SMS marketing, postal tracking, and more.

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Media Agency PlusMedia Names Dick Calvin Director, Media Management

... for clients. He has extensive experience with new customer acquisition as well as monetizing customers through direct mail, alternative and digital media. At PlusMedia, Dick will oversee sales and marketing development for clients. Prior to joining ...

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Samuel Golding Announces The 4 Things You 'Must Do' To Successfully Launch An Affiliate Business

Email traffic expert Samuel Golding, founder of SoloAdsco.com and one of the most trusted direct marketers in the home business industry reports the most recent shift happening within the community. Being in the industry, networking and masterminding in some of the most high-end exclusive marketing events, Samuel Golding reveals a huge shift happening amongst the super affiliates which he has chosen to share as he believes it will help new affiliates avoid making costly mistakes.

http://ift.tt/1GmAooL

Award-winning marketing firm targets variety of businesses

... six full-time employees. The company provides marketing products and service to other businesses. In addition to direct mail, the company offers wide-format and digital-production printing, including vehicle wraps, banners, signs, posters, business ...

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The legal implications of your marketing strategy

... or current customers then there's also data protection to consider and this applies not just to printed direct mail but also email marketing. If you're sending promotional faxes to individuals, then you'll need their permission to do so before ...

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55printing.com Announces EDDM Printing Among Top Three Services

55printing.com announced that its Every Door Direct Mail (EDDM) printing service has become one of the top three offered by the company. According to the company's research personnel, EDDM printing is one of the popular services chosen by online, ...

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MarketLive Recognized for Its Global B2C Commerce Suite in Independent Research Study

MarketLive, the leading Total Commerce technology platform for fast-growing retailers, announced today that its global commerce suite has been recognized by Forrester Research in its most recent analysis of commerce vendors. The just-released research study, entitled The Forrester Wave: B2C Commerce Suite Q1 2015 , evaluated the leading 11 vendors of enterprise-class suites, as determined by selection criteria including revenues, mindshare and market share.

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Assistant Account Manager/Direct Marketing

Thank you for your interest in the Assistant Account Manager/Direct Marketing. To begin the application process, please enter your information below.

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From Friends and Family Funding to $30 Million Exit: Vertical Response Founder Janine Popick

... with their email. We sold through them like crazy. It was like mining Big Data. We were coming from doing direct mail and catalog into an age where in an hour, you can start to see your response rate. Janine Popick: Nothing. My husband and I had ...

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Postage Up 2% on April 26

... and reasonable." "Today's announcement is yet another attempt by the U.S. Postal Service to squeeze the direct mail industry," says Peggy Hudson, DMA's SVP of government affairs. "For the postal service to request this mid-year price increase, after ...

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Award-winning marketing firm targets variety of businesses

James Shaw check the barcode on a direct mail address label for clarity in the mail room at Freedom Creative Solutions, Friday, Jan. 9, 2015. The company, which provides graphic design, website design, printing and direct marketing service, recently won the Truliant Small Business Award from the Winston-Salem Chamber of Commerce.

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USPS Wants 2 Percent Rate Hike for Market Dominant Products

The Postal Service seeks its inflationary rate adjustment and looks to set up a separate pricing structure for FSS Standard Mail. The U.S. Postal Service today filed a request with the Postal Regulatory Commission for a 1.966% rate adjustment based on the Consumer Price Index.

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From Friends and Family Funding to $30 Million Exit: Vertical Response Founder Janine Popick

... local community newspaper. I decided that after I was in sales, I was going into direct marketing. I did lots of direct mail for small direct marketing agencies in New York. I really got the hankering for direct marketing. When you could actually ...

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A Direct Mail Guide: Data Quality, Market Segmentation, Call to Action and Follow Up

'There is much less clutter in the ; if you add Direct Mail as a part of your marketing mix, you may see a potential increase in over all campaign ROI,' said Nancy Atwood, Vice President Business Development. 'But one must implement smart strategic steps in order to get the most out of their Direct Mail dollars.'

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Facebook Is a Worka ? a Yes,a Says Facebook

... ecisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

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4imprint to Expand Distribution Center, North American Headquarters and Team

Fueled by rapid growth, promotional products retailer 4imprint plans to build a 100,000 sq. ft. addition at its distribution center on Oshkosh's west side and lease an additional 25,000 sq.

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Money Mailer Breaks Top 200 in Entrepreneur Magazine's Franchise 500 List

Money Mailer, a leader in the direct mail marketing industry, has claimed the No. 185 spot on Entrepreneur magazine's annual Franchise 500 list.

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School Specialty launches a new e-commerce site for educators

B2B e-commerce is larger than retail e-commerce in transaction volume. Read key data on industry sales, trends in marketing and web content, technology investment, and more.

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Frank Arostegui, Formerly with Lehigh Direct, Is Named VP of Sales at American Litho

... in Carol Stream offers web offset and sheet-fed offset printing as well as digital and wide-format printing for direct mail, packaging, merchandising, trade show display and all commercial printing requirements. The company also provides data ...

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Mspark Names Anthony O. McKinney Senior Vice President - Operations

Mspark , a results-oriented direct mail and marketing services company with the proven ability to deliver measurable results and positive ROI in rural America, today announced the appointment of Anthony O. McKinney as senior vice president - operations, effective immediately. McKinney will assume full responsibility for the company's three distribution facilities, as well as its postal affairs, print operations and client services functions.

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Media Companies Continue to Rule Westside

Beachbody , a media company known as the direct marketer of fitness videos like P90X and Hip Hop Abs , has signed a 133,000-square-foot lease with Jamestown at the Lantana Entertainment Media Campus . The lease transaction is valued at $90 million.

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Nordis Direct Appoints HIPAA Compliance Officer

CORAL SPRINGS, Fla., Jan. 14, 2015 -- Nordis Direct has announced the appointment of Natalie Foster Johnson to the post of HIPAA Compliance Officer. Ms. Johnson joined Nordis Direct in May 2014 as a project manager for the Expresso business unit.

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SourceLink Highlighted in HubSpot Article Extolling Fastest Growing...

Our commitment to emerging technologies and offering our clients cutting-edge solutions is a key focus for SourceLink and we are honored to be listed alongside some of our peers in the agency world SourceLink, an industry-leading multichannel marketing services agency and statement solutions provider, was included among other industry leaders in HubSpot's feature The 10 Fastest-Growing Promotion Agencies this month. HubSpot's Jami Oetting compiled this list of the fastest-growing agencies from Advertising Age's 2014 Agency Report , of which SourceLink ranked in the Top 20 overall in the CRM/Database Agency category.

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Customer targeting: beyond demographics and "Likes"

While social media usage generates vast quantities of data that advertisers and marketers can use for customer profiling and targeting, many brand marketers still rely on expensive and often dated survey-based market research. That's because, in short, Facebook can tell you who and what a user likes, but it can't tell you why.

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Steven Page To Speak at ERA Great Ideas Summit About Expanding Revenue...

Founder and president of Stalco, Steven Page , will co-present Mapping the Footprint for International Success at the ERA Great Ideas Summit on Tuesday, January 27, 2015 in Miami, Florida. During the one-hour presentation, Page will review best practices and strategies for navigating the logistics and regulatory factors that can impact the outcome of an international product launch .

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Money Mailer Breaks Top 200 in Entrepreneur Magazine's Franchise 500 List

, a leader in the direct mail marketing industry, has claimed the No. 185 spot on Entrepreneur magazine's annual Franchise 500A list. This is the fifth year Money Mailer has been featured on this prestigious list. Additionally, the company has once ...

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Ad Spending Will a Be the Highest Evera in 2015, Says Biegel

... U.S. will see $156.8 billion in what Biegel calls "direct and digital" spending, with the specific channel of direct mail getting the largest slice of the pie at $45.7 billion. As money shifts away from newspaper advertisements to digital marketing, ...

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Frank Arostegui Named VP of Sales at American Litho, Inc.

... in Carol Stream offers web offset and sheet-fed offset printing as well as digital and wide-format printing for direct mail, packaging, merchandising, trade show display and all commercial printing requirements. The company also provides data ...

http://ift.tt/1yZizIi

True Incentive Announces Top Travel Destinations for 2014

Fort Lauderdale, FL, January 12, 2015 -- -- True Incentive, a Florida-based company providing incentive-based marketing solutions, has announced the most popular travel destinations booked by its service company, Customer Service Network Group . CSNG services incentive products for True Incentive, including travel-based land vacations, airfare combination vacations, cruise vacations, gift cards, cash back rebates and incentive based direct marketing solutions.

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Transcontinental Inc. (TCL.A) - Financial and Strategic SWOT Analysis ...

... brand-consistent across multiple channels. It also offers a broad array of distribution services, ranging from direct mail to door-to-door delivery, through Publisac in Quebec and Targeo in the rest of Canada. The company operates its business ...

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Direct Mail Advertising Services Procurement Category Market Research ...

Direct mail advertising services have a buyer power score of 4.2 out of 5, reflecting strong negotiating power for buyers as a result of low price volatility and low market share concentration, among other factors. For these reasons and to help procurement professionals make better buying decisions faster, business intelligence firm IBISWorld has updated a report on the procurement of Direct Mail Advertising Services in its growing collection of procurement category market research reports.

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Advertising and direct mail coordinator

Stanford University Press seeks an energetic and experienced person to coordinate all advertising and direct mail for the Marketing Department. Duties include overseeing the preparation and promotion of catalogs, creating promotions schedules, inserting space ads by deadlines, acquiring and maintaining mailing lists, editing copy, maintaining budgets, sending promotional e-mails and analyzing results, and negotiating with vendors .

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Creative Offline Marketing Trends and Tips for Retailers in 2015

... but I just don't know how to compete with the big box stores. I've tried advertising in the local paper and some direct mail. And lately, I've had marketers contacting me about my online marketing. I just don't know where to turn. I'm so busy ...

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Dial800 Acquires Custom Toll Free

The leading provider of memorable toll free numbers combined with state-of-the-art call routing and call tracking is now able to provide over 100,000 memorable toll free numbers Dial800, the leading provider of memorable toll free numbers to direct marketers, has acquired Seattle-based Custom Toll Free. Los Angeles-headquartered Dial800, which combines the industry's largest bank of easy-to-recall toll free numbers with state-of-the-art call routing and call tracking, will operate Custom Toll Free as a wholly owned subsidiary.

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Can Your Company Deliver What Marketing Promises?

As marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they are making. If I promised to give you $25,000 as a gift and then only gave you $10,000 you might be grateful, but you'd also be disappointed.

http://ift.tt/1DFzvm6

Where Will Marketing Grow in 2015?

... (17%, inclusive of desktop and mobile). Social, not surprisingly, was also a star, with 27% growth. Indeed, direct mail spending grew 2.7%; Winterberry Group's prediction was for 1.1% growth. According to Biegel, much of the growth is attributable ...

http://ift.tt/1BOeGmO

Traditional or Digital Marketing? Is That the Right Question?

... to the Direct Marketing Association's Statistical Fact Book 2014 , almost 80 percent of consumers will act on direct mail immediately compared with 45 percent who say they deal with email straight away. Direct mail prices may be higher but you get ...

http://ift.tt/1KqQgGk

View Press Release

)--55Printing.net, a national printing company, has developed a new pricing structure for its popular Every Door Direct Mail service. The company has also launched a next-day printing service to expedite the printing process. 55Printing.net now ...

http://ift.tt/1xWhgdo

Chatterbox Wine Marketing Services Launches New Winery Omni-Channel...

Chatterbox launches Voice, Social, Email, SEO, Mobile, Direct Mail and Tasting Room Abandonment digital marketing services for wineries on new website. "We are focused on delivering services that help our winery clients leverage best practices that can immediately improve every area that touches their existing and prospective customers," said Ron Scharman, COO of Chatterbox Wine Marketing Services Chatterbox Wine Marketing Services , the wine industry leader in relationship-based telesales and tasting room reservation management through VinoVisit.com, has announced multiple new Omni-channel services that will support winery DTC and digital marketing efforts.

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The Direct Marketing Industry Mourns the Loss of Penny Vane

Vane, who created Caples' Courageous Client award, was a passionate supporter of the industry for the entirety of her career. Vane's passion for direct marketing-and 25 years of success in it-was possibly her destiny: She learned her trade as a child, over the dinner table, as the daughter of Peter Vane, who was one of the first-generation direct marketers.

http://ift.tt/1Fuw4mW

Old Postal Soldiers Never Die

... heartening. You see this throughout all levels of the Postal Service and into the printing, equipment, and direct mail agency world entwined with it. So, many of the people who work in allied industries (more than a few of them USPS vets themselves) ...

http://ift.tt/1HTi7fV

More

... increasing an organization's reach and expanding their clientele. By integrating multiple channels such as direct mail, email, social media, personalized URLs and more, a company's messages can be reinforced across platforms, targeting a greater ...

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Article Image

Print and direct mail firm Pepper Communications Ltd has invested 650,000 into equipment and is creating jobs on the back of 10 per cent annual growth. It's a huge success story for the company, founded in 1982 in a single work unit by Steve Whitford.

http://ift.tt/1xEayGH

Dial800 Acquires Custom Toll Free

The leading provider of memorable toll free numbers combined with state-of-the-art call routing and call tracking is now able to provide over 100,000 memorable toll free numbers PRLog - Jan. 6, 2015 - LOS ANGELES -- Dial800, the leading provider of memorable toll free numbers to direct marketers, has acquired Seattle-based Custom Toll Free. Los Angeles-headquartered Dial800, which combines the industry's largest bank of easy-to-recall toll free numbers with state-of-the- art call routing and call tracking, will operate Custom Toll Free as a wholly owned subsidiary.

http://ift.tt/1AlMGKe

5 Ways to Use Social Media to Make a Huge Impact in Real Life

... ear to what brands have to say rather than hanging onto their every word on these channels. After all, like direct mail, email, print, and broadcast, social media channels are far from immune to audience fatigue. Regardless of the medium, customers ...

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Viguerie: GOP is a House Divided, Boehner Must Go to Unite GOP

... of the conservative movement," transformed American politics in the 1960s and '70s by pioneering the use of direct mail as a means for conservatives to bypass the mainstream media. He serves as the chairman of http://ift.tt/1v8MfPg . The author of ...

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Global Industrial acquires MRO supplier to expand presence in Canada, US and Mexico

Systemax Inc. recently announced that its Industrial Products Group, Global Industrial, has signed a definitive agreement to acquire the Plant Equipment Group , a business-to-business direct marketer of maintenance, repair and operations products, from TAKKT America for $25 million in cash, subject to certain customary closing conditions. The acquisition, which will be funded from Systemax's cash on hand, is expected to close in January 2015.

http://ift.tt/1DqUKb1

Systemax acquires B2B direct marketer Plant Equipment Group

B2B e-commerce is larger than retail e-commerce in transaction volume. Read key data on industry sales, trends in marketing and web content, technology investment, and more.

http://ift.tt/14dQiQE

5 trade show marketing mistakes

... for trade show marketers is to cost effectively attract attendees. Traditional marketing approaches such as direct mail and email are becoming less effective due to both clutter and poor targeting. This is evident by declining response and sign-up ...

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Many recalled vehicles are never repaired, posing a safety risk

... people to bring their vehicles in," said Ryndee Carney, a GM spokeswoman. First there were traditional methods: direct mail, telephone calls and asking dealers to reach out to their customers. There's also been pervasive news coverage, including ...

http://ift.tt/1F1OPO9

Many recalled vehicles do not get repaired

... people to bring their vehicles in," said Ryndee Carney, a GM spokeswoman. First there were traditional methods: direct mail, telephone calls and asking dealers to reach out to their customers. There's also been pervasive news coverage, including ...

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Many Recalls End Up Undone

... to bring their vehicles in,” said Ryndee Carney, a GM spokeswoman. First there were traditional methods: direct mail, telephone calls and asking dealers to reach out to their customers. There's also been pervasive news coverage, including ...

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Press release distribution, EDGAR filing, XBRL, regulatory filings

C.A.T. oil pr... )--FORM 8.3 IRISH TAKEOVER PANEL DISCLOSURE UNDER RULE 8.3 OF THE IRISH TAKEOVER PANEL ACT, 1997, TAKEOVER RULES, 2007 DEALINGS BY PERSONS WITH INTERESTS IN RELEV... )--FORM 8.3 IRISH TAKEOVER PANEL DISCLOSURE UNDER RULE 8.3 OF THE IRISH TAKEOVER PANEL ACT, 1997, TAKEOVER RULES, 2007 DEALINGS BY PERSONS WITH INTERESTS IN RELEV... )--Youngevity International, Inc. , global direct marketer of nutritional and lifestyle enhancement products and also a vertically-integrated pro...

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Youngevity International (YGYI) Announces Partnership with Energy Professionals

The official launch events are scheduled for mid-January in the State of Texas. Deregulation has led to significant new opportunities in the energy supply marketplace.

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