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Thursday, September 11, 2014

What Is an ESP?

Will the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the marketing cloud? According to Indiemark and BlackBox, the number of companies that self-identify as an email service providers has steadily increased to an impressive and surprising 387. If you check out the list on emailvendorselection.com , you'll of course find the usual suspects, but you'll also find some surprising entrants.

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