The Futurea s In the Mail

AMSP/NAPL/NAQP Vice President Leo Raymond, one of the industry's foremost mailing experts, will be at the association's booth and its DELIVER ROI Theater to answer questions on mailing issues. Does "snail mail" really matter anymore in our digital technology instant access age? Consider this: According to a Channel Preference Study by marketing services firm Epsilon, 73% of U.S. consumers said they prefer direct mail for brand communications because they can read the information at their convenience.

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