Acxiom's proprietary tool created to address the marketing disconnect by accomplishing true 1 to 1 marketing at scale- will provide unprecedented reach to DMG and has already identified more than 60 million multicultural adults in the U.S. As a result of this partnership, marketers will no longer be at the mercy of sampling methodologies that have inadequately described this dynamic and growing consumer market. "We are excited and energized by DMG's commitment and vision as it begins bringing Acxiom's advanced offerings to the multicultural market," says Jim Jaworski Acxiom VP of Sales.
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