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Friday, November 29, 2013

Jos. A. Bank Clothiers Inc. Reaches New 12-Month High at $57.59

Cost of Invest NB animal campaign questioned by Liberals

"Who in government authorized this ridiculous expense," asked Liberal MLA Victor Boudreau in question period at the legislature on Thursday.

http://www.cbc.ca/news/canada/new-brunswick/cost-of-invest-nb-animal-campaign-questioned-by-liberals-1.2444768?cmp=rss

Retailers push for sales tax legislation

... their customers. A group calling itself the True Simplification of Taxation Coalition -- made up of catalog, direct mail and online retailers -- is including literature about the bill with each order shipped, along with a postcard to send to the ...

http://www.tennessean.com/needlogin?type=login&redirecturl=http%3A%2F%2Fwww.tennessean.com%2Fapps%2Fpbcs.dll%2Farticle%3FAID%3D2013311290064%26nclick_check%3D1

Thursday, November 28, 2013

Sales tax legislation on retailers' shopping list

... their customers. A group calling itself the True Simplification of Taxation Coalition -- made up of catalog, direct mail and online retailers -- is including literature about the bill with each order shipped, along with a postcard to send to the ...

http://www.rgj.com/needlogin?type=login&redirecturl=http%3A%2F%2Fwww.rgj.com%2Fapps%2Fpbcs.dll%2Farticle%3FAID%3D2013311280049%26nclick_check%3D1

Sales tax legislation on retailers' shopping list

... with their customers. A group calling itself the True Simplification of Taxation Coalition - made up of catalog, direct mail and online retailers - is including literature about the bill with each order shipped, along with a postcard to send to the ...

http://www.rgj.com/usatoday/article/3680835

Sales tax legislation on retailers' shopping list

... with their customers. A group calling itself the True Simplification of Taxation Coalition - made up of catalog, direct mail and online retailers - is including literature about the bill with each order shipped, along with a postcard to send to the ...

http://www.usatoday.com/story/news/politics/2013/11/28/marketplace-fairness-act-holiday-shopping/3680835/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+usatoday-NewsTopStories+%28USATODAY+-+News+Top+Stories%29

Wednesday, November 27, 2013

NZ Direct Marketing Awards 2013 Finalists Announce...

Marketers who are In Love with Response were invited to submit their best response-driven marketing campaigns of the last 12 months into this years NZ Direct Marketing Awards and were delighted to announce the 2013 NZDM Award finalists.

http://pacific.scoop.co.nz/2013/11/nz-direct-marketing-awards-2013-finalists-announced/

NZ Direct Marketing Awards 2013 Finalists Announced

Marketers who are 'In Love with Response' were invited to submit their best response-driven marketing campaigns of the last 12 months into this year's NZ Direct Marketing Awards and we're delighted to announce the 2013 NZDM Award finalists.

http://www.scoop.co.nz/stories/BU1311/S01015/nz-direct-marketing-awards-2013-finalists-announced.htm

SkyMalla s a oe25 Days of Cool Giveaways Sweepstakesa ; You No Longer Need ...

Mag Bag: Publishers Clearing House Winner Doesn't Like Magazines

database-marketing-list-management

... platforms were few and far between 10 years ago. Now they can be the primary drivers of the data that we get. Direct mail, at one point, was really big, but many have really moved to e-mail marketing. Outbound text messaging has become mobile ...

http://www.marketingpower.com/ResourceLibrary/Pages/database-marketing-list-management.aspx?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+marketingpower%2FGeneralArticles+%28General+Articles%29

Traders Watch List - Rexahn Pharmaceuticals, Inc (NYSEMKT:RNN), Jos....

PennyStockChronicle covers the breadth of the markets, from NASDAQ, NYSE, AMEX, ETF, Penny Stocks, Emerging Markets, activities at the Fed and more.

http://www.sbwire.com/press-releases/traders-watch-list-rexahn-pharmaceuticals-inc-nysemktrnn-jos-a-bank-clothiers-inc-nasdaqjosb-twitter-inc-nysetwtr-sigma-labs-inc-otcmktssglb-396068.htm

Royal Mail benefits from energy firms' direct mail surge as profits double

The Royal Mail reveals it has made a "good start" to the second half of its fiscal year on the back of a surge of direct marketing from energy companies, as profits for the first half of its financial year more than doubled.

http://www.brandrepublic.com/go/news/article/1222688/royal-mail-benefits-energy-firms-direct-mail-surge-profits-double/

Direct Marketers Could Be Hit Hardest by Baucus Ad Tax Proposal

With a set of standards and processes in place, you can spend more time on what you are here to do: ideate, iterate, and create.

http://www.dmnews.com/?koda-creates-the-first-carhostel-hybrid/article/322229/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29

Tuesday, November 26, 2013

USPS Confirms 2014 Direct Mail Promotions

... used First Class as a marketing medium because it results in higher response," says Tom Foti, manager of direct mail and periodicals for product development at the Postal Service. "Lately, we don't see as much of it, so we're encouraging marketers ...

http://www.dmnews.com/usps-confirms-2014-direct-mail-promotions/article/322772/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29

Interline Brands Scheduled to Present at the Bank of America Merrill...

Bank of America Merrill Lynch 2013 Leveraged Finance Conference --> JACKSONVILLE, Fla.

http://www.hispanicbusiness.com/2013/11/26/interline_brands_scheduled_to_present_at.htm

ExpertFlyer Goes One-on-One with Xhibit Corp And SkyMall CEO, Kevin Weiss

ExpertFlyer.com , the premier online air travel information tool, which now offers its award-winning Seat Alerts feature as a free app to all travelers, conducted a One-on-One interview with Kevin Weiss, the new CEO of Xhibit Corporation, after its merger with SkyMall last May. Anyone who has ever flown domestically is familiar with SkyMall, the ... (more)

http://www.prweb.com/releases/2013/11/prweb11365516.htm

How to Convert One-Time Customers Into Repeat or Lifetime Customers

More

Energy+1 Enters Chicago Energy Market

Starting Monday, November 25, 2013 Energy+1 will begin a direct sales marketing initiative in the Chicago area.

http://www.prweb.com/releases/2013/11/prweb11363333.htm

Lufthansa introduces Berlin routes

... student marketing initiatives across the two universities campuses and social media activity, supported by direct mail activity. Additional pre-launch activity will see CRM, direct and email marketing activity outlining the values and benefits of ...

http://www.brandrepublic.com/news/1133504/

Monday, November 25, 2013

Isn't it Time for Truth?

Entrepreneurs are an extraordinary species. We are psychologically geared to be optimistic, and we often ignore the negative flip side of the coin.

http://www.shellypalmer.com/2013/11/time-for-truth/

Printing company deals with more than just paper

A-1 Printing owner Dan Price credits his success to hands-on experience. Price began working for the printing shop's former owners, Vess and Pat Johnson, in 1985.

http://www.bucyrustelegraphforum.com/needlogin?type=login&redirecturl=http%3A%2F%2Fwww.bucyrustelegraphforum.com%2Fapps%2Fpbcs.dll%2Farticle%3FAID%3D2013311250014%26nclick_check%3D1

Three-peat! Covario Named 2013 Search Agency of the Year

Covario, Inc., a leading independent search and content marketing firm, has been recognized by OMMA magazine as the 2013 Search Agency of the Year for an unprecedented third year in a row.

http://www.pressreleasepoint.com/three-peat-covario-named-2013-search-agency-year

India-Based Vizury Targeting Digital CRM In Asia-Pacific Region

... their marketing conversation in a one-to-one way and across various channels. A text message or a phone call or direct mail may be a channel. This is what the traditional CRM systems do, and the end marketing goal is to maximize lifetime value. ...

http://www.adexchanger.com/agencies/vizury/

Three-Peat! Covario Named 2013 Search Agency of the Year

Covario was singled out by OMMA for its "smarter approach" to delivering award-winning paid and organic search programs, integrated with innovative social media and content marketing strategies, to global enterprise brands and national direct marketers.

http://www.sys-con.com/node/2879742

Direct Marketers Could Be Hit Hardest by Baucus Ad Tax Proposal

Sen. Max Baucus yesterday introduced a discussion draft on business tax reform that could hamstring the budgets of advertisers and, especially, direct marketers.

http://www.dmnews.com/direct-marketers-could-be-hit-hardest-by-baucus-ad-tax-proposal/article/322229/

Assegai Awards 2013: All the winners

Excellence in Direct Marketing is celebrated at the Direct Marketing Association of Southern Africa's annual Assegai Integrated Marketing Awards presented by the South African Post Office.

http://www.bizcommunity.com/Article/196/16/103863.html

Taking Stock of Mobility: Direct Sellers Get Smart with Real-time Global Inventory Intelligence

The recent update of Access Technology Solutions' industry-leading Global Access platform launches a robust new mobile interface that automatically pushes direct sellers real-time global inventory intelligence.

http://www.24-7pressrelease.com/press-release-rss/taking-stock-of-mobility-direct-sellers-get-smart-with-realtime-global-inventory-intelligence-369155.php

Sunday, November 24, 2013

Up close and personal

According to Toronto author and journalist Susan Delacourt, we are now consumers rather than citizens in the eyes of our leaders, and we select parties the same way we choose our favourite beer or toothpaste.

http://www.winnipegfreepress.com/arts-and-life/entertainment/books/up-close-and-personal-233123761.html

Saturday, November 23, 2013

Friday, November 22, 2013

Reducing Your Cost Per Lead

... nearly every article or blog post you'll read talks about social media deployment, email marketing, direct mail, content marketing, billboards, PPC campaigns, purchasing the right day parts, purchasing the right list and many more items on a typical ...

http://www.nationalmortgagenews.com/blogs/maven/Reducing-Cost-Per-Lead-1040029-1.html?site=default_on

Recreational Boating/Fishing Foundation Reports Marketing Effectiveness

... participated in the 2013 Fishing License Marketing Program, now in its sixth year, sending out 2.71 million direct mail pieces. Results reveal that 229,310 licenses were sold and more than $4.6 million was generated in gross program revenue. ...

http://www.SportsOneSource.com/news/sbu/sbu_article.asp?section=5&Prod=8&id=48882

Direct Marketers Could be hit Hardest by Baucus ad tax Proposal

Sen. Max Baucus yesterday introduced a discussion draft on business tax reform that could hamstring the budgets of advertisers and, especially, direct marketers.

http://www.dmnews.com/direct-marketers-could-be-hit-hardest-by-baucus-ad-tax-proposal/article/322229/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29

The three Rs of monthly giving: Recruitment, retention and renewal

... helpful tips: 1) The best success comes from campaign integration or a two-step approach. The most common is direct mail followed by phone or a warm lead generated by an on-line community or referral system such as Care2 or Change.org followed by ...

http://www.philanthropyjournal.org/resources/three-rs-monthly-giving-recruitment-retention-and-renewal

Get the Absolutely Accurate Lists of Specific Software Users From ESalesData

... companies, ensuring that your application is marketed with a resounding impact. Technology Users Lists Usage: Direct mail. Tele marketing, Email marketing File format: XLS, CSV, Text Guarantee: 95% for Direct mails, 85% for telephone numbers and ...

http://www.i-newswire.com/get-the-absolutely-accurate-lists/250688

Marketing Manager, Acquisitions a " EW, Essence, People en EspaA ol / Time Inc. / New York, NY

... current segmentation and corresponding streams a Develop Lead Generation campaigns to acquire new prospects Direct Mail Marketing a Responsible for developing cohesive Direct Mail testing strategy and collaborate with centralized direct mail teams ...

http://jobs.paidcontent.org/job/marketing-manager-acquisitions-ew-essence-new-york-ny-time-inc-32ca91bb3a/?d=1&source=rss_page&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+dmjobs+%28paidContent+Jobs%29

Thursday, November 21, 2013

Interview with Direct Marketing Entrepreneur Simon Reynolds MD of Iconic Strategies

Simon Reynolds , entrepreneur and managing director of Iconic Strategies , reveals the benefits of direct marketing, the best methods brands can use to connect with their customers and what lies ahead for his business in 2014.

http://www.pressat.co.uk/releases/interview-with-direct-marketing-entrepreneur-simon-reynolds-md-of-iconic-strategies-5edacd986b0345704b16f52741fccfe7/

Golden Gate University Students Win Two Gold MarCom Awards

... Islander Wellness Center (APIWC) to support the nonprofit's re-branding efforts with a Direct Marketing Plan and Direct Mail Flyer. Originally focusing only on Asians and Pacific Islanders living with or at risk for HIV, APIWC is re-branding to ...

http://www.marketwired.com/press-release/golden-gate-university-students-win-two-gold-marcom-awards-1855306.htm

West Bromwich Albion Chooses HP to Produce Personalised Season Ticket Renewal Mailers

... place," said Julia Cole, UK&I Indigo marketing manager, HP. "Using HP Indigo technology to personalize this direct mail campaign, as well as the ability to print it in a larger format than typically used for direct mail pieces, will create a huge ...

http://www.myprintresource.com/press_release/11243317/west-bromwich-albion-chooses-hp-to-produce-personalised-season-ticket-renewal-mailers

Sierra Club and InnerWorkings Announce Exclusive Partnership

... Club's marketing supply chain. Specifically, InnerWorkings will provide exclusive support in the categories of direct mail, promotional products, and membership materials. As part of this agreement, InnerWorkings will also provide dedicated, on-site ...

http://www.piworld.com/article/sierra-club-innerworkings-enter-into-exclusive-partnership/1

Wednesday, November 20, 2013

Sierra Club and InnerWorkings Announce Exclusive Partnership

... enjoy, and protect the planet." Specifically, InnerWorkings will provide exclusive support in the categories of direct mail, promotional products, and membership materials. As part of this agreement, InnerWorkings will also provide dedicated, ...

http://www.businesswire.com/news/topix/20131120006044/en

Facebook Loves Direct Marketers

Havas Worldwide Chicago and Hawkeye Dallas Win Terminix Business

Terminix, the world's largest termite and pest control company, has awarded its creative business to Havas Worldwide Chicago and Hawkeye Dallas.

http://www.businesswire.com/news/topix/20131120005179/en

Havas Worldwide Chicago and Hawkeye Dallas Win Terminix Business

Terminix, the world's largest termite and pest control company, has awarded its creative business to Havas Worldwide Chicago and Hawkeye Dallas.

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20131120005179&newsLang=en&ndmConfigId=1000639&vnsId=41

Tuesday, November 19, 2013

Board hires broker to unload Merrill property

After many discussions about selling portions of the former Merrill property, School Board members decided to hire Paul McInnis Auctioneers, Inc., of North Hampton to handle the sale and listing of the property.

http://www.seacoastonline.com/articles/20131119-NEWS-311190338

The danger of subjective opinion

... don't have to leave it to opinion. One client, the marketing director of a software company, had a rule for the direct mail packages we produced. She said, "Always have a picture of a bearded programmer on page one of the letter." This, however, was ...

http://bly.com/blog/general/the-danger-of-subjective-opinion/

Peter Possum

... figure out keys with Grolier's production wizard Mike Chomko, count orders (if any), and tally up money. A direct mail virgin, I charged forth. Every time I found myself in over my head, I would yell for help and one of the four partners would ...

http://www.targetmarketingmag.com/article/the-ugly-business-firing/1

Jos. A. Bank Clothiers Stock Rating Upgraded by Zacks

The firm currently has a $49.80 price target on the stock. Zacks ' price objective points to a potential downside of 0.50% from the stock's previous close.

http://www.americanbankingnews.com/2013/11/18/jos-a-bank-clothiers-stock-rating-upgraded-by-zacks-josb/

Sales Lead Management Association Voting Continues for "50 Most...

Voting for The Sales Lead Management Association's peer-driven recognition program, "Top 50 Most Influential People in Sales Lead Management" remains open for two more weeks.

http://www.prweb.com/releases/dirmkt2013/11/prweb11340489.htm

Vitamin Shoppe Upgraded to "Conviction-Buy" by Goldman Sachs Group Inc.

In other Vitamin Shoppe news, Chairman Richard Markee unloaded 50,000 shares of the company's stock in a transaction that occurred on Thursday, November 14th.

http://www.americanbankingnews.com/2013/11/18/vitamin-shoppe-upgraded-to-conviction-buy-by-goldman-sachs-group-inc-vsi/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AmericanBankingNews+%28American+Banking+News%29

Monday, November 18, 2013

Imaging Network Group (INg) and InfoTrends Announce Research...

... to provide deep insights on market trends, production metrics, and customer requirements for transactional and direct mail. As part of the program, InfoTrends will conduct confidential annual surveys with INg members and their customers (large ...

http://www.prweb.com/releases/2013/11/prweb11301237.htm

MailBoxDirect.com Announces Name Change to MailboxDirectPostcards.com

... name change will more accurately reflect their business and enable them to help more clients with their postcard direct mail needs through their turnkey solutions and 24-hour turn-around time. We felt that the name change would help more customers ...

http://www.prweb.com/releases/2013/11/prweb11338946.htm

Saturday, November 16, 2013

New Local Marketing CoOp's Favor Small Business over Daily Deals

... promotes the products of 2 or more businesses, with the members sharing the mailing list and all other costs. Direct mail is the king of ROI with more people being influenced to make a purchase than any other medium. But most small business owners ...

http://ireport.cnn.com/docs/DOC-1061547?ref=feeds%2Flatest

Friday, November 15, 2013

MSC Industrial Direct EVP Eileen Mcguire Sells 10,000 Shares

MSC Industrial Direct EVP Eileen Mcguire sold 10,000 shares of MSC Industrial Direct stock in a transaction that occurred on Thursday, November 14th.

http://www.americanbankingnews.com/2013/11/15/msc-industrial-direct-evp-eileen-mcguire-sells-10000-shares-msm/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AmericanBankingNews+%28American+Banking+News%29

Insider Selling: Vitamin Shoppe Director Sells 3,738 Shares of Stock

APS Fulfillment, Inc., a Leading Fulfillment Company, Announces 3 New ...

APS Fulfillment, Inc. , one of the nation's leading cost-effective fulfillment and integrated direct mail marketing companies, is pleased to announce it has recently acquired three new clients.

http://www.prweb.com/releases/direct-mail-marketing/apsfulfillment/prweb11337694.htm

Are Social Media Metrics Lying About Your Brand and Customer Interactions?

A Bain survey recently shared that 80 percent of company executives believed they delivered a "superior experience" to their customers.

http://www.clickz.com/clickz/column/2306818/are-social-media-metrics-lying-about-your-brand-and-customer-interactions

Thursday, November 14, 2013

Creative : Multichannel Copywriting

... the moment your prospective customer is consuming your message, you need to build motivation to take action now. Direct mail is often written in a formula - a framework - with a call to action. Direct mail affords flexibility in copywriting style ...

http://www.targetmarketingmag.com/article/tactics-work-across-direct-mail-email-web-social-media/1

Cover Story : 43 Top Tips of 2013

To close out the year, the Target Marketing editorial staff reviewed all the content from the magazine, Today @ Target Marketing e-newsletter and blogs in 2013, hunting for some of the best marketing ideas and tips from our top experts to share with you.

http://www.targetmarketingmag.com/article/43-top-tips-2013-target-marketings-direct-marketing-experts/1

BehrPro Enhances Web Enabled Business Program to Include Local Marketing Tools for Pros

... optimization (SEO), Google+ Local registration, paid search campaigns for Google AdWords and ready-to-customize direct mail templates to support offline marketing efforts. In addition, all websites created with the WEB program will be mobile ...

http://www.pressreleasepoint.com/behrpro-enhances-web-enabled-business-program-include-local-marketing-tools-pros

Standard Register Launches SMARTworksA Connect on Salesforce.com's ...

... Platform, Standard Register has made it easier for sales to leverage Salesforce data to send highly personalized direct mail and email messages that adhere to corporate brand standards. It's a meaningful way for organizations to simplify and ...

http://www.sys-con.com/node/2873449

Assegai entries indicate greater integration of direct techniques

... of mail business, Janras Kotsi, adds, "The rules and disciplines of direct marketing work exceptionally well in direct mail, online and social media marketing in terms of targeting, engagement, loyalty and so on. Interactive, direct marketing, ...

http://www.bizcommunity.com/Article/196/40/103401.html

Wednesday, November 13, 2013

SMS Marketing Services/The Sama Agency Wins Four 2013 MarCom Awards for Corporate Branding

MarCom Awards announced winners for the 2013 international awards competition that recognizes outstanding creative achievement by marketing and communication professionals.

http://www.prweb.com/releases/2013/11/prweb11314575.htm

Acxiom's Scott Howe on Web Tracking, AboutTheData.com and the NSA

Acxiom Corp. CEO Scott Howe has given an interview to Direct Marketing News about a host of issues concerning the publicly traded data mining firm, including its AboutTheData.com website and recent revelations about NSA spying.

http://www.arkansasbusiness.com/post/95653/acxioms-scott-howe-on-web-tracking-aboutthedatacom-and-the-nsa

Loton Adds Stuart Goldfarb as Advisor

Mr. Goldfarb has vast experience leading operational and strategic change in subscription, direct marketing, ecommerce and media companies.

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20131113006400&newsLang=en&ndmConfigId=1000639&vnsId=41

BehrPro Enhances Web Enabled Business Program

... optimization (SEO), Google+ Local registration, paid search campaigns for Google AdWords and ready-to-customize direct mail templates to support offline marketing efforts. In addition, all websites created with the WEB program will be mobile ...

http://www.coatingsworld.com/contents/view_breaking-news/2013-11-13/temp-title-51607/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+CoatingsWorldBreakingNews+%28Coatings+World+Breaking+News%29

Gain Access To Updated Hospital Mailing List With ESalesData

... Name, Phone, Fax, Address, City, State/Province, Zip Code, Web Address. Hospital Mailing List Details: Usage: Direct mail. Tele marketing, Email marketing File format: XLS, CSV, Text Guarantee: 95% for Direct mails, 85% for telephone numbers and ...

http://www.i-newswire.com/gain-access-to-updated-hospital/249295

BehrPro Enhances Web Enabled Business Program

... optimization (SEO), Google+ Local registration, paid search campaigns for Google AdWords and ready-to-customize direct mail templates to support offline marketing efforts. In addition, all websites created with the WEB program will be mobile ...

http://www.coatingsworld.com/contents/view_breaking-news/2013-11-13/temp-title-51607/

MarketLive Customers Head Into Holiday Retail Season With Double-Digit Revenue Growth

MarketLive, the leading Total Commerce platform for high-growth merchants, today announced their Q3 2013 Performance Index report for its digital commerce customers.

http://www.marketwired.com/press-release/marketlive-customers-head-into-holiday-retail-season-with-double-digit-revenue-growth-1851657.htm

MarketLive Customers Head Into Holiday Retail Season With Double-Digit Revenue Growth

As in previous quarters, MarketLive's customers once again enjoyed double-digit revenue growth with an average YOY Q3 increase of +17.2 percent -- which bested the industry average of 13.2 percent.

http://www.sys-con.com/node/2872410

Rostrvm in winning partnership with Aquira

Contact centre software provider Rostrvm Solutions has partnered with Aquira Ltd, specialists in direct marketing services, to build the UK's only end-to-end outsourced sales service under one roof.

http://technews.tmcnet.com/news/2013/11/13/7537772.htm

Spammers listed in Hall of Shame

Almost daily I get e-mails from organisations inviting me to business workshops.

http://www.iol.co.za/scitech/technology/security/spammers-listed-in-hall-of-shame-1.1606367

Georgia Woitas Joins PrimeNet Direct Marketing Solutions as Director of Product Development

PrimeNet, a global direct marketing company, announced that Georgia Woitas has joined the company in a newly created position, as Director of Product Development.

http://www.prweb.com/releases/2013/11/prweb11322971.htm

Tuesday, November 12, 2013

Youngevity International, Inc. (YGYI) Announces Third Quarter Results

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of fine coffees for the commercial, retail and direct sales channels, today announced financial results for the third quarter of 2013.

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20131112006869&newsLang=en&ndmConfigId=1000639&vnsId=41

Youngevity International, Inc. (YGYI) Announces Third Quarter Results

"Our overall performance was strong with over a $3.5 million improvement in adjusted EBITDA for the nine months ended September 30, 2013" For the three months ended September 30, 2013, Youngevity International's revenue increased 3.0% to $21.2 million compared to $20.6 million for the same period in fiscal 2012.

http://eon.businesswire.com/news/eon/20131112006870/en/Youngevity-International-YGYI-Announces-Quarter-Results

White, Anti-Gay Republican Wins Local Election Pretending To Be Black

Dave Wilson is a Houston electrician by trade who has a rep for crusading against anything pro-gay.

http://newsone.com/2768399/dave-wilson-houston/

With QR codes, consider the consumer first

... be a growing factor in why some may choose not to scan. It's one thing to put a QR code on an ad, poster or direct mail piece but it's another to understand the dynamics behind consumer scanning behavior. But that raises yet another issue. With all ...

http://www.quirks.com/articles/2013/20131125-3.aspx

BehrPro Enhances Web Enabled Business Program To Include Local Marketing Tools For Pros

... optimization (SEO), Google+ Local registration, paid search campaigns for Google AdWords and ready-to-customize direct mail templates to support offline marketing efforts. In addition, all websites created with the WEB program will be mobile ...

http://www.freshnews.com/news/869565/behrpro-enhances-web-enabled-business-program-to-include-local-marketing-tools-for-pros

Postcard Services Introduces Direct Mail Manager for Marketo

Postcard Servicesa , creator of the on-demand direct mail web app, DirectMailManager.com, now integrates with Marketo, the leading cloud-based marketing software platform.

http://www.prweb.com/releases/2013/11/prweb11270517.htm

MarketLive Rolls Out 'Customer Driven Commerce' Product Roadmap

Customer Driven Commerce is MarketLive's corporate philosophy as well as the vision behind its product roadmap moving forward.

http://www.sys-con.com/node/2871320

The three Rs of monthly giving: Recruitment, retention and renewal

... helpful tips: 1) The best success comes from campaign integration or a two-step approach. The most common is direct mail followed by phone or a warm lead generated by an on-line community or referral system such as Care2 or Change.org followed by ...

http://www.philanthropyjournal.org/resources/three-rs-monthly-giving-recruitment-retention-and-renewal

AV voters to decide fate of new Walmart on Nov. 19

APPLE VALLEY With major financial backing from Walmart, a hot-button ballot measure will go to the polls next week in a special election, giving Apple Valley voters the final say on whether or not the retail giant can build a new store in town.

http://www.vvdailypress.com/articles/voters-43621-decide-walmart.html

Monday, November 11, 2013

Twitter Lead Generation Card Benefits...Facebook Advertising?

Earlier this year Twitter announced a new Lead Generation Card enabling advertisers to capture leads directly within a Promoted Tweet.

http://www.dmnews.com/twitter-lead-generation-card-benefitsfacebook-advertising/article/319335/

Meet Peggy Hudson, DMA's Woman in Washington

As she was transitioning into the role of DMA's key player in Washington, taking over for the retiring Jerry Cerasale, Peggy Hudson talked to Senior Editor Al Urbanski about the important issues facing the industry.

http://www.dmnews.com/meet-peggy-hudson-dmas-woman-in-washington/article/320020/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

News Byte: Silver Apples Awarded in New York

The Direct Marketing Club of New York presented Silver Apple Awards to six industry standouts at an awards gala at the Edison Ballroom in the Big Apple last night.

http://www.dmnews.com/news-byte-silver-apples-awarded-in-new-york/article/320118/

What's New From the Postal Service in 2014?

... we really appreciated the award. What wea what we have been doing is we have really been trying to integrate direct mail with digital. And what we decided to do in the Postal Service is run promotions that get our mailers to start using mobile ...

http://www.dmnews.com/whats-new-from-the-postal-service-in-2014/article/320021/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Merkle Names Antony Danzy Vice President, Nonprofit Practice

... and creative direction for large-scale, direct response fundraising communications programs that included direct mail, online engagement, telemarketing, direct-response television and canvassing to organizations such ASPCA and the International ...

http://www.freshnews.com/news/868685/merkle-names-antony-danzy-vice-president-nonprofit-practice

How to Choose the Right Direct Mail Mailing List

My last BiggerPockets post about the fundamentals of direct mail marketing ended up generating some really great discussion about one point in particular: the mailing lists.

http://www.biggerpockets.com/renewsblog/2013/11/11/direct-mail-mailing-list/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+RealEstateNewsForReal+%28Real+Estate+News+For+Real+%7C+A+BiggerPockets+Blog%29

Brands: Why testing is as important as targeting

... gns. For a greater impact on conversion, you might discover that a large portion of customers should not be sent direct mail but only receive SMS and email. Another segment might be better impacted with social marketing.

http://www.bizreport.com/2013/11/brands-why-testing-is-as-important-as-targeting.html

Merkle Names Antony Danzy Vice President, Nonprofit Practice

... and creative direction for large-scale, direct response fundraising communications programs that included direct mail, online engagement, telemarketing, direct-response television and canvassing to organizations such ASPCA and the International ...

http://www.businesswire.com/news/topix/20131111005042/en

Merkle Names Antony Danzy Vice President, Nonprofit Practice

... and creative direction for large-scale, direct response fundraising communications programs that included direct mail, online engagement, telemarketing, direct-response television and canvassing to organizations such ASPCA and the International ...

http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20131111005042&newsLang=en&ndmConfigId=1000639&vnsId=41

Sunday, November 10, 2013

The danger of subjective opinion

... don't have to leave it to opinion. One client, the marketing director of a software company, had a rule for the direct mail packages we produced. She said, "Always have a picture of a bearded programmer on page one of the letter." This, however, was ...

http://bly.com/blog/general/the-danger-of-subjective-opinion/

Friday, November 8, 2013

How to Reduce Unwanted Mail, E-Mail and Phone Calls

... you can opt-out of them for a period of five years, or even permanently through this website . Circulars and direct mail - The Direct Marketing Association, a trade group that represents companies that send direct mail, runs a website where ...

http://www.quickenloans.com/blog/reduce-unwanted-mail-email-phone-calls

News Byte: Silver Apples Awarded in New York

The Direct Marketing Club of New York presented Silver Apple Awards to six industry standouts at an awards gala at the Edison Ballroom in the Big Apple last night.

http://www.dmnews.com/news-byte-silver-apples-awarded-in-new-york/article/320118/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Talking Exigency With the Deputy Postmaster General

In this first in a series of discussions with DC insiders of note to direct marketers, Senior Editor Al Urbanski talks to Deputy Postmaster General Ron Stroman about the exigent rate increase looming over mailers.

http://www.dmnews.com/talking-exigency-with-the-deputy-postmaster-general/article/320034/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Your A/B Testing Isn't Working Nearly as Well as You Think

... tests per day and have hundreds of thousands of hits, only a few offers can be tested at one time in cases like direct mail. The variance that these tests reveal is often so low that any meaningful statistical analysis is impossible. John Senior and ...

http://www.wired.com/opinion/2013/11/what-to-do-when-ab-testing-doesnt-allow-us-to-c-enough/

Hopster Boosts Digital Experience, Engaging Consumers With Brands They Love

CPG Brands are now more than ever searching for ways to get to one-to-one relationships with their consumers.

http://www.prweb.com/releases/2013/11/prweb11313686.htm

Pro UK Consultants Ltd Challenge DMA's Study into Direct Marketing's Emerging Trend

New research by the Direct Marketing Association has provoked Birmingham's Pro UK Consultants Ltd to express their concerns and disagreement with the DMA's findings which claim, "Direct marketing is shifting from response to engagement."

http://www.pressat.co.uk/releases/pro-uk-consultants-ltd-challenge-dmas-study-into-direct-marketings-emerging-trend-c34299421870d2c2ac04d241020697a7/

Thursday, November 7, 2013

Telegraph to relocate its business operations

... as well as community newspapers, websites, mobile news and advertising, niche publications, direct marketing and direct mail services.

http://www.macon.com/2013/11/07/2761164/telegraph-to-relocate-its-business.html

IWCO Direct Awarded ISO Certification for Data Security

... aggressively pursued certification due to the growing use of consumer data to drive relevancy and performance in direct mail campaigns. Using consumer data to personalize direct mail makes it more relevant to consumers' interests and more effective ...

http://www.piworld.com/article/iwco-direct-awarded-iso-27001-certification-through-bsi-group/1

7 Tricks From 7 Online Magicians

How does a brand survive and stand out in a sea full of competitors that are less than average or that aren't targeting their audiences correctly? From personal branding to creating value, to growing a social media presence, these industry experts share their best tips on maintaining an engaged and satisfied online audience.

http://www.dmnews.com/7-tricks-from-7-online-magicians/article/320041/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29

AppNexus Hosts Fourth Annual New York Summit

AppNexus, which offers the industry's most powerful, open and customizable advertising technology platform, hosted its fourth annual AppNexus Summit NYC yesterday at The Times Center in Manhattan.

http://www.freshnews.com/news/868071/appnexus-hosts-fourth-annual-new-york-summit

Bringing Ad Targeting To TV Doesn't Have to Mean That Spam Comes, Too

Yesterday MediaPost published a story about media ecologist Jack Myers' prediction that Web-like, audience-based advertising could represent the majority of the TV ad market by 2020, as the TV and digital video ad ecosystems converge.

http://www.mediapost.com/publications/article/213026/bringing-ad-targeting-to-tv-doesnt-have-to-mean-t.html

IWCO Direct Awarded ISO 27001 Certification Through BSI Group

... aggressively pursued certification due to the growing use of consumer data to drive relevancy and performance in direct mail campaigns. Using consumer data to personalize direct mail makes it more relevant to consumers' interests and more effective ...

http://www.myprintresource.com/press_release/11225470/iwco-direct-awarded-iso-27001-certification-through-bsi-group

IWCO Direct Awarded ISO 27001 Certification Through BSI Group

... aggressively pursued certification due to the growing use of consumer data to drive relevancy and performance in direct mail campaigns. Using consumer data to personalize direct mail makes it more relevant to consumers' interests and more effective ...

http://www.freshnews.com/news/867831/iwco-direct-awarded-iso-27001-certification-through-bsi-group

RSVP Publications Names Sweepstakes Winner

RSVP Publications, the nation's largest luxury card pack direct mail company, announces Charles Meehan of Columbia, SC, as the winner of the company's nationwide summer sweepstakes "Win a Luxury Timepiece or $10,000 Cash."

http://technews.tmcnet.com/news/2013/11/07/7527304.htm

IWCO Direct Awarded ISO 27001 Certification Through BSI Group

... aggressively pursued certification due to the growing use of consumer data to drive relevancy and performance in direct mail campaigns. Using consumer data to personalize direct mail makes it more relevant to consumers' interests and more effective ...

http://www.sys-con.com/node/2868058

New York Mint Aligns With the China Mint and the Smithsonian...

Minneapolis, MN November 07, 2013 New York Mint , the world's leading source and direct marketer of high-value collectible coins, is releasing in conjunction with the China Mint and the Smithsonian Institution, the world's first Silver and Gold Smithsonian Panda Proofs.

http://technews.tmcnet.com/news/2013/11/07/7525980.htm

Wednesday, November 6, 2013

Email vs. Social Media - Which One Deserves Your Marketing Dollar?

New York Mint Aligns with the China Mint and the Smithsonian...

To honor four decades of Chinese pandas at the Smithsonian's National Zoo, the China Mint and the Smithsonian Institution are releasing first-ever Panda Proofs available exclusively through New York Mint.

http://www.prweb.com/releases/2013/11/prweb11288115.htm

New York Mint with the China Mint and the Smithsonian Institution Set ...

New York Mint, the world's leading source and direct marketer of high-value collectible coins , is releasing in conjunction with the China Mint and the Smithsonian Institution, the world's first Silver and Gold Smithsonian Panda Proofs.

http://www.broadwayworld.com/bwwart/article/New-York-Mint-with-the-China-Mint-and-the-Smithsonian-Institution-Set-to-Release-Worlds-First-2014-Smithsonian-Panda-Proofs-20131106

General Cable Corp. (NYSE:BGC) and Vitamin Shoppe, Inc. (NYSE:VSI)...

Equity Profile Report expands its NYSE Active Stock Weekly Watch List adding General Cable Corp. and Vitamin Shoppe, Inc. .

http://www.sbwire.com/press-releases/general-cable-corp-nysebgc-and-vitamin-shoppe-inc-nysevsi-added-to-equity-profile-reports-nyse-active-stock-watch-list-378086.htm

Stocks on Trader's Radar - Barrick Gold Corporation (USA)(NYSE:ABX),...

At winstonsmallcap.com we focus on undervalued companies trading under $5. Right now the markets are surging and we are seeing an opportunity in micro-cap companies like we have never seen before.

http://www.sbwire.com/press-releases/stocks-on-traders-radar-barrick-gold-corporation-usanyseabx-andalay-solar-incotcmktswest-vitamin-shoppe-incnysevsi-senesco-technologies-incotcbbsntid-378278.htm

New York Mint Aligns with the China Mint and the Smithsonian...

New York Mint , the worlds leading source and direct marketer of high-value collectible coins , is releasing in conjunction with the China Mint and the Smithsonian Institution, the worlds first Silver and Gold Smithsonian Panda Proofs.

http://gamedeveloper.digitalmedianet.com/article/New-York-Mint-Aligns-with-the-China-Mint-and-the-Smithsonian-Institution-to-Release-Worlds-First-2014-Smithsonian-Panda-Proofs-2905631

Bobtail makes a bang for firework season

Bobtail, South Africa's most-loved dog food, in partnership with Joe Public and the NSPCA have created something a little unique for this year's firework season.

http://www.bizcommunity.com/Article/196/12/103034.html

Strategies to Get Your E-Mail Delivered

... font tags to increase font size. Review subject lines and content. Copywriters need to be creative and apply direct mail concepts to e-mail, but with different words. The most common problems are words and characters such as Free, Hello, Guarantee, ...

http://www.redfusionmedia.com/news/strategies-to-get-your-e-mail-delivered/

PacNet Bringing International Payment Processing Solutions to ad:tech New York

PacNet Services, an international payment processing company that provides cutting edge payment processing solutions to companies worldwide, today confirmed its plans to attend ad:tech NewYork, November 6 - 7 at the Javits Center.

http://www.pr.com/press-release/525890

PacNet Set to Attend CCTA Conference 2013

PacNet Services, an international payment processing company that offers both inbound and outbound processing services to companies around the globe, is making plans to attend the Consumer Credit Trade Association Conference and Gala Dinner, November 6 & 7, 2013 in Nottingham.

http://www.pr.com/press-release/525889

LMS, INC. Sponsors Metro West Babe Ruth League with a Digital Campaign

LMS, Inc. is pleased to announce its recent sponsorship for the Metro West Babe Ruth Baseball League.

http://www.pr.com/press-release/525824

Tuesday, November 5, 2013

The 7 Purposes of Direct Mail

It's clear that email is not replacing direct mail any more that texting has replaced normal phone conversations.

http://www.targetmarketingmag.com/article/the-7-purposes-direct-mail-that-sets-mail-apart-from-digital/1

Seven Steps to Produce and Measure Content That Works

If a tree falls and no one is around to hear it, does it really make a sound? What about content? If content is created but no one discovers it, does it really exist? From a direct marketer's perspective, the answer is a resounding, "No."

http://www.pressreleasepoint.com/seven-steps-produce-and-measure-content-works

PCM (PCMI) Set to Announce Quarterly Earnings on Wednesday

How Marketers Can Improve Social Media Reach, Engagement, Sentiment

It's important for companies of all shapes and sizes to understand how engagement online impacts the bottom line and influences brand perception.

http://www.cmswire.com/cms/customer-experience/how-marketers-can-improve-social-media-reach-engagement-sentiment-023056.php?

Seven Steps to Produce and Measure Content That Works

If a tree falls and no one is around to hear it, does it really make a sound? What about content? If content is created but no one discovers it, does it really exist? From a direct marketer's perspective, the answer is a resounding, "No."

http://www.dmnews.com/seven-steps-to-produce-and-measure-content-that-works/article/319525/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

Marty Kiener Named Vice President and General Manager at PrimeNet...

Mark Keefe, President, announced today the creation of a new business unit and a new business leader, Marty Kiener.

http://www.prweb.com/releases/2013/11/prweb11299343.htm

Brentwood Associates buys Allen Edmonds

Brentwood Associates , a Los Angeles private equity firm, has reached a deal to buy high-end shoemaker Allen Edmonds from fellow private equity firm Goldner Hawn Johnson & Morrison , according to a news release issued Monday.

http://www.bizjournals.com/losangeles/news/2013/11/05/brentwood-associates-buys-allen-edmonds.html?ana=RSS&s=article_search&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+vertical_58+%28Retailing+Industry+News%29

Vipshop, 3D Systems Lead Top 5 Outperforming Stocks

Today's Screen Of The Day is Bolting Relative Strength Lines - stocks whose RS line hit a new high during the prior session.

http://news.investors.com/business/110513-677933-vipshop-nu-skin-tripadvisor-lead-bolting-rs-list.htm?ref=HPLNews

Axel Andersson: Entrepreneur Extraordinaire

Many young direct marketers have indicated total disinterest in direct mail. "Direct mail is dead," I have been told over and over again since the mid-1990s.

http://www.targetmarketingmag.com/article/axel-andersson-entrepreneur-extraordinaire/1

Imaging Network Group (INg) and InfoTrends...

November 5, 2013The Imaging Network Group and InfoTrends have established a research partnership to provide deep insights on market trends, production metrics, and customer requirements for transactional and direct mail.

http://www.infotrends.com/main/public/Content/Press/2013/11.05.13.html

Twitter Lead Generation Card Benefits...Facebook Advertising?

Earlier this year Twitter announced a new Lead Generation Card enabling advertisers to capture leads directly within a Promoted Tweet.

http://www.dmnews.com/twitter-lead-generation-card-benefitsfacebook-advertising/article/319335/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29

How Astute Marketers Use The 80/20 Rule For Customer Segmentation

... with an R+F+M score of more than 20." This mindset will save you piles of money if you're planning to send direct mail or use other costly marketing techniques. You can also differentiate your top few dozen customers and give them the royal ...

http://www.webdesignfromscratch.com/conversion-rate-optimisation/astute-marketers-use-8020-rule-customer-segmentation/

Imaging Network Group (INg) and InfoTrends Announce Research Partnership

... to provide deep insights on market trends, production metrics, and customer requirements for transactional and direct mail. As part of the program, InfoTrends will conduct confidential annual surveys with INg members and their customers (large ...

http://www.prweb.com/releases/2013/11/prweb11301237.htm

Enterprise Adoption Of Ad Tech Will Supercharge The Market

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.

http://www.adexchanger.com/data-driven-thinking/enterprise-adoption-of-ad-tech-will-supercharge-the-market/

PacNet Bringing International Payment Processing Solutions to ad:tech New York

Nov. 4, 2013 - VANCOUVER, Canada -- PacNet Services, an international payment processing company that provides cutting edge payment processing solutions to companies worldwide, today confirmed its plans to attend ad:tech NewYork, November 6 - 7 at the Javits Center.

http://www.prlog.org/12236639-pacnet-bringing-international-payment-processing-solutions-to-adtech-new-york.html

PacNet Set to Attend CCTA Conference 2013

Nov. 4, 2013 - VANCOUVER, Canada -- PacNet Services, an international payment processing company that offers both inbound and outbound processing services to companies around the globe, is making plans to attend the Consumer Credit Trade Association Conference and Gala Dinner, November 6 & 7, 2013 in Nottingham.

http://www.prlog.org/12236640-pacnet-set-to-attend-ccta-conference-2013.html

Monday, November 4, 2013

Datamark's New Attribution Analytics Provide Greater Visibility...

... students in different ways. For example, our clients have seen a spike in their search traffic as a result of direct mail campaigns. With the help of attribution tracking we were able to dig a little deeper and discovered that some 60 percent of ...

http://www.prweb.com/releases/2013/11/prweb11296732.htm

Iconic U.S. Men's Shoemaker Allen Edmonds Agrees To Ownership...

... extensive experience in areas such as: branded consumer products; consumer services; direct marketing, including direct mail and e-commerce; education; health and wellness; restaurants; and specialty retail. Since 1984, , Minnesota. For nearly 25 ...

http://www.sys-con.com/node/2862246

BSN Sports Partner with Pop Warner Little Scholars

Pop Warner Little Scholars, Inc., the nation's largest and oldest youth football, cheer and dance organization, announced a partnership with BSN Sports, the nation's largest direct marketer and distributor of sporting goods to the school and league markets.

http://www.SportsOneSource.com/news/team/team_article.asp?section=9&Prod=7&id=48605

Vitamin Shoppe (VSI) to Release Quarterly Earnings on Tuesday

PC Connection Inc - 10-Q - Management's Discussion and Analysis of Financial Condition

Our management's discussion and analysis of our financial condition and results of operations include the identification of certain trends and other statements that may predict or anticipate future business or financial results that are subject to important factors that could cause our actual results to differ materially from those indicated.

http://www.hispanicbusiness.com/2013/11/4/pc_connection_inc_-_10-q_-.htm

MSC Industrial Direct Stock Rating Lowered by Zacks

They currently have a $75.00 target price on the stock. Zacks ' target price would suggest a potential downside of 2.61% from the stock's previous close.

http://www.americanbankingnews.com/2013/11/04/msc-industrial-direct-stock-rating-lowered-by-zacks-msm/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AmericanBankingNews+%28American+Banking+News%29

10 Ways Minimize Postage and Shipping Costs

... would be economical to use a third party mailing service to prepare and send your bulk mail. Consider Every Door Direct Mail (EDDM). EDDM is a relatively new service from the Post Office which can save small local business money if they want to mail ...

http://www.businessknowhow.com/directmail/preparation/cutcosts.htm

Reigniting shoppers' love affair with loyalty programs

The love affair between retailers and loyalty programs is in serious distress. Several major retailers have cut or reduced their loyalty programs and more are considering a trial separation.

http://www.retailingtoday.com/article/reigniting-shoppers%E2%80%99-love-affair-loyalty-programs

D-Day: The Cookie is Crumbling

... for targeting either online or through offline channels. We are extending what has proven successful offline in direct mail into online, mobile and social, with analytics and measurement across all campaigns. The cookie can't keep up. Today, when ...

http://www.clickz.com/clickz/column/2304282/d-day-the-cookie-is-crumbling

Publishers Clearing House Goes After Mobile Users With Ad Optimization Engine

Sweepstakes giant and direct marketer Publishers Clearing House is known for its offline magazine subscriptions and contests but, like many companies, it is making a play for mobile audiences.

http://www.adexchanger.com/mobile/publishers-clearing-house-goes-after-mobile-users-with-ad-optimization-engine/

Datamark's New Attribution Analytics Provide Greater Visibility into Marketing Channel Effectiveness

... students in different ways. For example, our clients have seen a spike in their search traffic as a result of direct mail campaigns. With the help of attribution tracking we were able to dig a little deeper and discovered that some 60 percent of ...

http://technews.tmcnet.com/news/2013/11/04/7518560.htm

Liverpool-based Pareto Global Associates Agree Customer Engagement a Hot Trend for Direct Marketers

Omnego Partners With Cashstar to Integrate Digital Gifting in Its White-label Mobile App Platform

Omnego enables clients to capitalize on the explosive growth in eGift cards to improve engagement with in-app convenience to time-strapped consumers.

http://www.prweb.com/releases/2013/11/prweb11292376.htm

Friday, November 1, 2013

VMob Secures $4,000,000 Capital Injection

... is plummeting," says Bradley "which will result in revenue shifts away from this channel". In 2012 in the US, direct mail and catalogue spend in the US was $51.1 billion (Direct Marketing Association, 2012 Statistical Fact Book). It is logical, that ...

http://www.scoop.co.nz/stories/BU1311/S00051/vmob-secures-4000000-capital-injection.htm

DMA welcomes Royal Mail privatisation plans

The Direct Marketing Association has welcomed confirmation that the Royal Mail will be privatised, arguing the move will help to create increased competition in the sector.

http://www.brandrepublic.com/news/1211672/

Quocirca Insights: Print Renaissance

... The consequence is that in this noisy online world, we are more likely to open a piece of targeted and relevant direct mail. The Direct Marketing Association (DMA) estimate that response rates for direct mail are 3.4% compared to 0.12% for email. ...

http://www.computerweekly.com/blogs/quocirca-insights/2013/11/print-renaissance.html

Fast Chat:DMA's Peggy Hudson on Defense for Data Marketing in DC

... my program and she knows I'll cover her back. The industry is going through a reinvention. It still relies on direct mail, but it's changing to digital and there is no turning back. Being on the bottom of the floor is the fun part. Since your ...

http://www.adweek.com/news/advertising-branding/fast-chatdmas-peggy-hudson-defense-data-marketing-dc-153521

10 Years of Direct Marketing Evolution

... Direct Marketing, Anyway? Part 6 : During the past decade, email marketing's come to be called "traditional" and direct mail positively ancient by "digital" marketers who view social media marketing as the new yenta in the shtetl. SMM can fix ...

http://www.targetmarketingmag.com/article/10-years-direct-marketing-evolution-7-videos-8-articles-1-chart/1

The Changing Role of Digital Media Sales People

The rise of programmatic buying has impacted not just delivery and pricing, but the sales process itself.

http://www.clickz.com/clickz/column/2304203/the-changing-role-of-digital-media-sales-people