Bringing Ad Targeting To TV Doesn't Have to Mean That Spam Comes, Too

Yesterday MediaPost published a story about media ecologist Jack Myers' prediction that Web-like, audience-based advertising could represent the majority of the TV ad market by 2020, as the TV and digital video ad ecosystems converge.

http://www.mediapost.com/publications/article/213026/bringing-ad-targeting-to-tv-doesnt-have-to-mean-t.html