... The consequence is that in this noisy online world, we are more likely to open a piece of targeted and relevant direct mail. The Direct Marketing Association (DMA) estimate that response rates for direct mail are 3.4% compared to 0.12% for email. ...
http://www.computerweekly.com/blogs/quocirca-insights/2013/11/print-renaissance.html
http://www.computerweekly.com/blogs/quocirca-insights/2013/11/print-renaissance.html
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