The 2013 DMA Awards show that businesses are focusing more and more on direct engagement activities.
http://www.pressat.co.uk/releases/liverpool-based-pareto-global-associates-agree-customer-engagement-a-hot-trend-for-direct-marketers-f3d3f040e131d7fef1b7850f2de23575/
http://www.pressat.co.uk/releases/liverpool-based-pareto-global-associates-agree-customer-engagement-a-hot-trend-for-direct-marketers-f3d3f040e131d7fef1b7850f2de23575/
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