What is 'Traditional' Direct Marketing, Anyway?

... Does tradition inform the new? During the past decade, email marketing's come to be called "traditional" and direct mail positively ancient by "digital" marketers who view social media marketing as the new yenta in the shtetl. SMM can fix companies ...

http://www.targetmarketingmag.com/article/evolution-dm-tradition-during-past-10-years/1