... (radio, television, magazine, newspaper, billboards, POS) or direct marketing (personal selling, telemarketing, direct mail). While trying to determine the proper mix did require some planning, the ability to identify the incremental lift associated ...
http://www.mediapost.com/publications/article/207133/is-channel-attribution-like-a-snipe-hunt.html
http://www.mediapost.com/publications/article/207133/is-channel-attribution-like-a-snipe-hunt.html
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