This is fundamental. It will help you determine exactly what kind of mailing you can afford.
http://www.dmnews.com/5-tips-from-the-dmaneopost-effective-guide-to-direct-mail-campaigns/article/307656/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29
http://www.dmnews.com/5-tips-from-the-dmaneopost-effective-guide-to-direct-mail-campaigns/article/307656/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+NewsDMNews+%28DMNews+News%29
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