Target Marketing July-August 2013 cover

... in 2011, says "Even for our regular donors, when they see a program on television," says Aloma, "unlike direct mail, they're seeing a more three-dimensional person, the poor themselves and the way they're walking and talking and looking for food in ...

http://www.targetmarketingmag.com/article/drtv-brings-food-poor-into-living-rooms-recruit-long-term-donors/1