Did you think I just had trouble clearing my throat? Or did you recognize all of those as trade associations that serve marketers? In a way, what's happened with trade associations during the past decade mirrors what's happened with content marketing.
http://www.targetmarketingmag.com/article/proliferation-trade-associations-dm-evolution-part-7/1
http://www.targetmarketingmag.com/article/proliferation-trade-associations-dm-evolution-part-7/1
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