... rate. Recent data published in the Direct Marketing Association's Response Rate 2012 Report stated the average direct mail catalog response rate across all industries is 4.26%, but Parable's rate is 16.5%. "In just about any business segment of the ...
http://www.christianretailing.com/index.php/newsletter/latest/26025-parable-catalogs-trump-national-average-response-rate
http://www.christianretailing.com/index.php/newsletter/latest/26025-parable-catalogs-trump-national-average-response-rate
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