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Thursday, August 1, 2013

LiveRail Backs Deal ID In Bid To Make Programmatic 'More Like Direct'

Video supply side platform LiveRail is introducing Deal ID support for all its publisher clients to bring real-time bidding and direct ad sales methods closer together.

http://www.adexchanger.com/digital-tv/liverail-backs-deal-id-in-bid-to-make-programmatic-more-like-direct/

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