2015: The Year Of Disruption In Cable Television

Over-the-top services have already been announced by Sony, CBS and Dish and will be launched beginning early next year. This will provide everyone the option to pick and choose the broadcast and cable networks we want.

http://www.mediapost.com/publications/article/240773/2015-the-year-of-disruption-in-cable-television.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mediadailynews+%28MediaPost+%7C+MediaDailyNews%29

QUAD 20% Upside With A 5.2% Dividend Yield

QUAD is trading at a discount and this is a strategic entry point for capital appreciation and dividend income generation. Quad/Graphics, Inc. is a global provider of print and related multichannel solutions to over 8,000 customers generating $4.8B in sales in the last 12-months.

http://seekingalpha.com/article/2788315-quad-20-percent-upside-with-a-5_2-percent-dividend-yield?source=feed_tag_long_ideas

Quad Enhances Impact of Clients' Direct Marketing Campaigns with Addition of Print Technology

Quad/Graphics announced the installation of a Drent Goebel Vision offset printing press at its location in Westampton, NJ. The addition of the hybrid press at the company's high-volume Northeast region production center optimizes the company's direct mail production platform.

http://www.inkworldmagazine.com/contents/view_breaking-news/2014-12-29/quad-enhances-impact-of-clients-direct-marketing-campaigns-with-addition-of-print-technology/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%253A+InkWorldBreakingNews+%2528Ink+World+Magazine+Breaking+News%2529

True Incentive Announces Top Travel Destinations for 2014

LIGHTNING RELEASES: FORT LAUDERDALE, FL True Incentive, a Florida based company providing incentive based marketing solutions, has announced the most popular travel destinations booked by its service company, Customer Service Network Group . CSNG services incentive products for True Incentive, including travel-based land vacations, airfare combination vacations, cruise vacations, gift cards, cash back rebates and incentive based direct marketing solutions.

http://www.wireservice.co/2014/12/true-incentive-announces-top-travel-destinations-for-2014/

Cowboy marketers face record fines in the New Year

Current law Under EU Privacy and Electronic Communications Regulations , organisations and companies are prohibited from transmitting or instigating the transmission of unsolicited electronic communications to consumers for the purposes of direct marketing unless the person receiving those communications has provided prior consent for the messages to be sent. Companies also mustn't disguise or conceal their identity in the messages or use invalid addresses where recipients of the messages would send responses to ask for the messages to stop being sent.

http://guruinabottle.brandrepublic.com/2014/12/29/cowboy-marketers-face-record-fines-in-the-new-year/

Top 10 most-read Campaign news

A round-up of actor Jean Claude Van Damme's most epic ads is the most-read news story of 2014 on Campaign. We look at the top 10. This included "the baker" for GoDaddy, the web hosting company, which sees Van Damme appearing in different parts of a baker's kitchen playing various instruments such as the maracas and bongo drums.

http://ift.tt/1B4QzA4

Capitol City Group Release Guide to Tackling Small Talk

First impressions are very important in business because they can lead to important business relationships, valuable business connections and future job opportunities, as well as help to gain funding from investors. Things move very fast in the world of business so making a good first impression is vital to being given these opportunities and creating a good reputation in an industry.

http://ift.tt/1B4LTtY

A Radical Homemaker on How to De-Stress, Have Fun, and Stay Healthy This Christmas

... the power of suggestion from defining your Christmas plans and expectations. To start the process, go to the Direct Mail Marketing Association (this must be done every three years). That will be of some help. But I found calling each company that ...

http://ift.tt/1AYawbP

Premier Graphics Adds Two Xeikon Presses to Boost Production of...

... Xeikon presses will be used for, are health insurance ID cards, benefit booklets, letters, brochures and other direct mail. "To succeed as a marketing communications service provider today, you need technology that delivers unmatched print quality, ...

http://ift.tt/1AF44Ze

DMA's Chris Oswald on Direct Marketers' Historic Day in the Supreme Court

The association's VP of state affairs takes us behind the scenes of DMA v. Brohl and tells how the case could impact every American's right to redress in federal court.

http://ift.tt/1GUrewt

Premier Graphics Boosts Production with Xeikon 8500 and Xeikon 6000

... Xeikon presses will be used for, are health insurance ID cards, benefit booklets, letters, brochures and other direct mail. "To succeed as a marketing communications service provider today, you need technology that delivers unmatched print quality, ...

http://ift.tt/1AEkil7

Starting a Business? 4 Ways to Research Your Potential Customer.

... or freelancers through Odesk.com or another site to do it for you. If you want to survey a wider audience, direct mail can be just the ticket. Your survey can be as simple as a postcard or as elaborate as a cover letter, questionnaire and reply ...

http://ift.tt/1zu2kmz

New Market Research Report: Cabela's Incorporated - Strategy and SWOT Report

The report covers the company's structure, operation, SWOT analysis, product and service offerings and corporate actions, providing a 360deg view of the company.

http://ift.tt/1Hw87Y3

Monro Muffler: Long Term Growth Drivers Intact Notwithstanding Short Term Consumer Headwinds

... closest to them in its vicinity. Secondly, MNRO's focus on direct marketing efforts such as database mailing, direct mail, email, internet and mobile enabled it grow by re-investing a lower percentage of its sales in advertising efforts. Thirdly, ...

http://ift.tt/1t73DWN

Quad/Graphics Enhances Impact of Clients' Direct Marketing Campaigns...

Quad/Graphics , a leading direct marketing provider with expertise in the retail, healthcare, financial, and insurance verticals, today announced the installation of a Drent Global Vision offset printing press at its location in Westampton, N.J.. The addition of the hybrid press at the company's high-volume Northeast region production center optimizes the company's direct mail production platform.

http://ift.tt/1AAvlvO

Quad/Graphics Adds Offset Press from Drent Global Vision at NJ...

December 22, 2014 - Quad/Graphics, a leading direct marketing provider with expertise in the retail, healthcare, financial, and insurance verticals, today announced the installation of a Drent Global Vision offset printing press at its location in Westampton, NJ. The addition of the hybrid press at the company's high-volume Northeast region production center optimizes the company's direct mail production platform.

http://ift.tt/1wWG3LS

Now Hiring, Dec. 22: Jobs Recently Posted in and Around Cinnaminson

... Engineering Jobs NEW Contemporary Graphic Solutions - Merchantville, NJJob Description: Print/Packaging/Direct mail salesperson Help us revolutionize print and packaging, as part of the integrated communications mix. Through non-stop innovation, ...

http://ift.tt/1E3h4M0?

Cover Story : The Big Qs of 2015

... becoming even more sophisticated." -- from The Ultimate Guide to Email Marketing It's true.... (PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill ...

http://ift.tt/1CcO2Vw

There's a blacklist that rules $800 billion U.S. loan market

What do Highland Capital Management, Fortress Investment Group LLC and Cerberus Capital Management have in common? The firms, which manage some $110 billion among them, are on a list that says they can never invest in a $155 million loan that's trading in U.S. markets. RBS Holding Co., the owner of direct marketer Quadriga Art, banned the three firms and seven others last year from buying parts of the loan, according to two people with knowledge of the matter who asked not to be named because the decision was private.

http://ift.tt/1v7V3Cc

There's a Blacklist in the $800 Billion U.S. Loan Market and It's Not Illegal

Leveraged-loan investors can find themselves shut out of purchasing loans due to a blacklist restricting access tothe $800 billion loan market. Bloomberg's Nabila Ahmed explains how it works and why it's legal on "Market Makers."

http://ift.tt/1C0TVYI?

Geo-Information Services - AccuZIP Adds Personalized Maps

... services can supplement maps and images used in communications, enhance mailing lists, and improve efficiency of direct mail campaigns. Steve Belmonte, President and CEO of AccuZIP, says, "Marketers are increasingly looking for ways to increase both ...

http://ift.tt/1zFBVAU

There's a Blacklist That Rules $800 Billion U.S. Loan Market

RBS Holding Co., the owner of direct marketer Quadriga Art, banned the three firms and seven others last year from buying parts of the loan, according to two people with knowledge of the matter who asked not to be named because the decision was private. They were deemed, the people said, to be too demanding in debt restructurings, a fate that executives at RBS -- which has no relationship to the Scottish bank -- considered as Quadriga's business faltered.

http://ift.tt/1zBxF5D

The Future of Online Advertising - Are We There Yet?

... deserved the reward, but it wouldn't come easy. Why had she said she could double the response they got through direct mail? She had still been glowing after her big win with the bond-fund company. She had read the Wall Street Journal cover to cover ...

http://ift.tt/1r2qCAU

#Popular: Instagram Overtakes Twitter

... becoming even more sophisticated." -- from The Ultimate Guide to Email Marketing It's true.... (PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill ...

http://ift.tt/1C54s27

Infographic: Buyers on Tumblr

... ecisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

http://ift.tt/1z89egW

The Blacklist That Rules Wall Street's Loan Market

What do Highland Capital Management, Fortress Investment Group LLC and Cerberus Capital Management have in common? The firms, which manage some $110 billion among them, are on a list that says they can never invest in a $155 million loan that's trading in U.S. markets. RBS Holding Co., the owner of direct marketer Quadriga Art, banned the three firms and seven others last year from buying parts of the loan, according to two people with knowledge of the matter who asked not to be named because the decision was private.

http://ift.tt/1C0TVYI

Ending of Cuban Embargo 'Will Be Fantastic' for Cigar Fans

President Barack Obama's decision to resume full diplomatic relations with Cuba has made happy campers out of cigar retailers. Sales of Cuban cigars have been banned in the United States under the 50-year trade embargo.

http://ift.tt/1zuYrwk

Finance Sector Saves over 30% in 2014 with eLynxx Software

Increasing efficiency, reducing cost and getting the best return on investment are natural factors in the way organizations in the financial services sector do business. Faced with a highly competitive marketplace, the use of custom-printed direct mail, marketing and communication materials is crucial to the customer loyalty, branding and regulatory compliance efforts of financial service companies.

http://ift.tt/1wY8CKF

Exact Data Reaches High Point, Deploys Over 300 Million Emails in 2014

Chicago marketing firm Exact Data, a leader in email, postal, and phone list solutions, hit a new record in company history by sending over 300 million marketing emails in 2014. The fact is that email marketing works.

http://ift.tt/1BWbvgn

Just Say No.

... HackerAgency business model. It's changed a lot in the last 12 years.) Ninety percent of our profit came from direct mail. If a prospective client wasn't a major mailer, they didn't become a client. We would only do programs where we could make our ...

http://ift.tt/1A4TSZy

2014a s Most-Read Online Articles

Target Marketing readers are a discriminating lot. In 2014, the subjects they cared about most were copywriting, mobile email design, direct mail, LinkedIn, legal matters, and the relationship between print and digital marketing.

http://ift.tt/1wVNK74

The Junior League Of Philadelphia, Inc. Hosts Model Call For The American Girl Fashion ShowA

PRLog - Dec. 15, 2014 - ARDMORE, Pa. -- The Junior League of Philadelphia, Inc. invites local girls to attend their American Girl Fashion ShowA Model Call on January 10, 2015 from 11 a.m. to 2 p.m. at Dunwoody Village, 3500 West Chester Pike, Newtown Square.

http://ift.tt/1BPD7Uo

Managed Direct Response Sees Continued Positive Outlook for Direct Marketing in 2015

According to Statista , the revenue for direct mail advertising in the United States grew from $10.8 billion dollars in 2009 to $12 billion dollars in 2014. Although there is no doubt that marketing dollars have shifted towards digital in the last decade, most marketers conclude that with today's overly communicated consumer, an integrated marketing mix including direct mail is an optimum approach for lead generation, especially new customer acquisition.

http://ift.tt/1zopo3r

Todaself lets app developers launch and monitor ad campaigns with self-serve platform

Israeli mobile ad network Todacell has launched a self-serve mobile ad platform that allows app developers and advertisers to launch ad campaigns in a matter of minutes. They can also continuously monitor them and optimize the ads for audience and geography.

http://ift.tt/1GEwna0

Dave Lieber: Third-party subscription notices not to be trusted

... dog: Liberty Publishers Service and Orbital Publishing Group. The charges against her companies are violation of direct mail rules; using deceptive, untrue and misleading ads; and intentionally targeting the elderly. The bogus subscription forms ...

http://ift.tt/1A6Q7Rs

Infofree.com's Sales Leads Are Most Accurate According to Daniella Simon of Business Team Inc.

... sales leads' accurate contact information. She was able to use infofree.com's small business leads to complete a direct mail marketing campaign with only 1-2% return rates. Prior to using infofree.com, Simon used other lead generation services with ...

http://ift.tt/1IJVDzn

Vitamin Shoppe Receives Average Rating of "Buy" from Brokerages

Shares of Vitamin Shoppe have received a consensus rating of "Buy" from the fifteen brokerages that are presently covering the stock, AnalystRatingsNetwork.com reports . Seven equities research analysts have rated the stock with a hold rating and seven have assigned a buy rating to the company.

http://ift.tt/12WyU1X

Birmingham mail house Baker Godchild discuss the benefits of...

Near Field Communication is one of the hottest technology trends of the moment and is used for everything from cashless payments to secure PC logins. However more recently, tech-savvy marketers have also been integrating the technology with direct mail to achieve unprecedented results.

http://ift.tt/1x8MWeo

Just in Time for Playoffs, Exact Data Scores a Touchdown with Football Fan Records

With the Super Bowl creeping closer, Exact Data, a database marketing firm specializing in postal, email, and telephone list solutions, is sourcing new football fan records. For direct marketers looking to purchase ads on a performance basis, we'll upload your email list directly to Facebook and offer yet another opportunity to get in front of your target audience with guaranteed clicks and impressions.

http://ift.tt/12TGVot

True Incentive Brings Smiles to Travelers and Children

FORT LAUDERDALE, FL, December 09, 2014 /24-7PressRelease/ -- True Incentive, a Florida based company providing custom direct marketing solutions is becoming known for its targeted solutions based on clients' geographic, demographic and budget objectives. What many don't know about is the company's ongoing support of Operation Smile.

http://ift.tt/1zVYI9E

Bell and Howell Joins Universal Postal Union's Direct Marketing Advisory Board

... share from its extensive experience and innovative approaches to influence and promote global best practices in direct mail. Likewise, the company will benefit from the Board's access to and collaboration with leading direct mail experts, trade ...

http://ift.tt/1yWTvAa

IP Targeting and Data Modeling Unite

'IP targeting is the future of online advertising. In the past, companies relied on cookies to enhance their online advertising.

http://ift.tt/1qAX90O

Is It Time to Buy Avon?

In this article, let's take a look at Avon Products Inc. , a $4.4 billion market cap company that is the world's leading direct marketer of cosmetics, toiletries, fashion jewelry and fragrances, with about 6 million sales representatives worldwide. The company should take some actions immediately, like more investments in technology and infrastructure and make efforts to develop the portfolio.

http://ift.tt/1qAQ00v

Debbie_Headshot

This is the fourth question in the series.] While making an emotional connection with customers is becoming more important, most of the experts we interviewed for this article saw technology as part of the solution, not the problem. The trick is not just to have technology that works for you, but to be able to use technology as an extension of your marketing department.

http://ift.tt/1yVsuNl

Conservatives: Let's Primary Every GOP Boneless Wonder Who Votes For The CRomnibus

... of the conservative movement," transformed American politics in the 1960s and '70s by pioneering the use of direct mail as a means for conservatives to bypass the mainstream media. He serves as the chairman of http://ift.tt/1v8MfPg . The author of ...

http://ift.tt/1us9hh6

U.S. Supreme Court Hears Arguments in Sales Tax Reporting Case

On December 8, 2014, the United States Supreme Court heard oral arguments in the second of three state and local tax cases that it has accepted this term Direct Marketing Association v. Brohl to determine the reach of the federal Tax Injunction Act .

http://ift.tt/1zwIMfy

Clear the Marketing Clutter: Data-Driven Segmentation for Accurate Target Marketing

... ncy from online to offline communications, including social media channels, websites, text-based communications, direct mail and even a brand's call center.

http://ift.tt/1GhOgLr

Chicago Marketing Firm Exact Data Takes Extra Security Measures with...

Part of being a large data housing company is exercising responsible information sharing and following ethical procedures. The security system we have in place is improved to meet the high traffic we experience on a daily basis Exact Data creates extra security procedures to protect the data of individuals included in sensitive data cards.

http://ift.tt/1z4rbur

Ramesh Ratan

Appointed to the Universal Postal Union's Direct Mail Advisory Advisory Board. The UPU is an intergovernmental organization that regulates mail exchanges among its 192 member countries.

http://ift.tt/1B2Wczl

Com-Pak Services Completes 50,000-Square-Foot Expansion, Opens New Commingling Facility

... Service (USPS) postal statement and the ability to use a CAPS USPS account, a process unique to the growing direct mail firm. "Using our physical tray system, every piece of mail can be tracked down to its position in each tray. This gives our ...

http://ift.tt/1yySURa

Com-Pak Services Completes 50,000-Square-Foot Expansion, Opens New Commingling Facility

December 9, 2014 - Com-Pak Services, a leader in direct mail production and postal optimization, today announced the opening of its new commingling mail facility, a 50,000-square-foot expansion of its Moorestown location. The expanded facility will allow Com-Pak to increase its commingling capacity to over 600 million pieces annually.

http://ift.tt/1wc46oD

Fluent and Sailthru Partnership Creates Industry Leading Customer...

The combination of Fluent and Sailthru represents a union between leaders across the marketing lifecycle - from the top of the funnel all the way through to conversion and retention. Fluent , the industry leader in customer acquisition, today announced its integration with Sailthru , the leader in driving customer lifetime value through personalization.

http://ift.tt/1w98pC5

The MedHatter Site For Health and Beauty Just Launched

Along with expert opinions from health professionals on topics relating to wellness, the site is garnished with lifestyle articles. Content falls into 6 departments - Ask the Expert, Face & Body, Foodie, Escapes, In the Hat and MedHatter TV.

http://ift.tt/162pUKY

Mayor warns about direct mail packet

Village of Brocton Mayor Dave Hazelton addressed a particular piece of marketing directed at Brocton and Portland community members recently during the board of trustees meeting. The mayor advises community members, particularly those over the age 50, that the village of Brocton does not endorse and has not mailed out marketing information from HomeServe, which is advertising insurance for water lines and water line equipment.

http://ift.tt/1w7SLa8

Exact Data Releases New Social Media Package Prices for Facebook...

Recognizing the opportunity to reach targeted audiences online, we priced our new packages appropriately to reflect the power of guaranteed impressions and visitors Exact Data reveals its latest packages for Facebook advertising solutions, complete with incentives for contract pricing. The data company landed on the social media marketing scene less than a year ago, adding the digital branch to its mailing list services.

http://ift.tt/12GQpDq

Supreme Court Weighs Direct Marketers' Access to Federal Courts

The Direct Marketing Association vied with the State of Colorado in Washington today over tax reporting responsibilities of remote sellers. Direct Marketing Association v.

http://ift.tt/1qmF32w

Brentwood Associates raises $688 mln for fifth fund

... in areas such as: specialty retail; branded consumer products; consumer services; direct marketing, including direct mail and e-commerce; education; health and wellness; and restaurants. Since 1984, Brentwood's dedicated private equity team has ...

http://ift.tt/1wUbMP7

Leo Burnett Change wins DMA Awards Grand Prix

... The creative director was Adam Tucker. In addition to the Grand Prix, "second chance" picked up gold in Best Direct Mail campaign, Best Use of Film and Best Writing in any Medium, as well as three silvers. OgilvyOne London one the most awards of any ...

http://ift.tt/12YQJ1i

Bell and Howell Joins Universal Postal Union's Direct Marketing Advisory Board

... share from its extensive experience and innovative approaches to influence and promote global best practices in direct mail. Likewise, the company will benefit from the Board's access to and collaboration with leading direct mail experts, trade ...

http://ift.tt/1ubRA4d

True Incentive Brings Smiles to Travelers and Children

PRLog - Dec. 7, 2014 - FORT LAUDERDALE, Fla. -- True Incentive, a Florida based company providing custom direct marketing solutions is becoming known for its targeted solutions based on clients' geographic, demographic and budget objectives.

http://ift.tt/1qeyuis

Direct marketing firm to sell Regal Ware in China

A century-old cookware manufacturer based in Kewaskum said it will sign a deal next week to sell products through a firm in China that does direct marketing to consumers, like Amway Corp. or Mary Kay Cosmetics in the United States. Regal Ware Inc. says its products will be sold through a network of 2 million sales consultants worldwide and 2,500 storefronts in China.

http://ift.tt/1wcweuH

White House Appoints Taub as Acting PRC Chairman

He says the Commission will "call it as they see it" on exigency going forward. Outgoing chair Ruth Goldway will serve out her term as a commissioner.

http://ift.tt/1voq7wC

Quad/Graphics Plans to Shutter Its Atlanta Direct Mail Facility by February

December 4, 2014-Quad/Graphics revealed that it is closing its direct mail facility on McCall Drive in Atlanta on or before Feb. 1, 2015. The move, announced by the printer in a letter to suppliers, will result in the loss of about 100 jobs.

http://ift.tt/12JwxQQ

New Report Available: The Reader's Digest Association, Inc. - Strategic SWOT Analysis Review

... magazines, books, recorded music collections and home video products. The company sells its merchandise through direct mail, internet, direct response television (DRTV), retail trade publishing, telemarketing, package inserts, freestanding inserts, ...

http://ift.tt/15SItRL

Why Leo Burnett won the DMA Grand Prix

Jason Andrews, the executive creative director at Rapp and a judge of the film and TV jury at the DMA Awards, explains why Leo Burnett Change's "second chance" won the DMA Awards Grand Prix. There's an intriguing irony about Leo Burnett's DMA Grand Prix-winning campaign on behalf of ex-offenders : It catches you red-handed and locks you in.

http://ift.tt/1FTgT1k

New ACA Consumer Survey from Media Logic Yields Strategic Insights for Health Insurance Marketers

... the direct marketing strategies of competitors. Competiscan and its powerful web-based search utility monitors direct mail, email, mobile, online banners, print and social networking communications targeted at consumers, businesses, financial ...

http://ift.tt/1I8EwXV

Why Leo Burnett won the DMA Grand Prix

Jason Andrews, the executive creative director at Rapp and a judge of the film and TV jury at the DMA Awards, explains why Leo Burnett Change's "second chance" won the DMA Awards Grand Prix. There's an intriguing irony about Leo Burnett's DMA Grand Prix-winning campaign on behalf of ex-offenders : It catches you red-handed and locks you in.

http://ift.tt/1I8wkXx

Director of Development - Roman Catholic Diocese of Alexandria in Louisiana

Scope of Position: The Director of Development will report to the Bishop of the Diocese of Alexandria and is responsible for leading and managing the fundraising efforts supporting the Diocese and its parishes and missions. He/she is accountable for successfully planning and implementing all areas of fundraising, including but not limited to direct mail campaigns; securing individual, corporate and major gifts; donor cultivation and relationship building activities; planning donor events; and identifying grant opportunities and working with Diocesan staff to write and submit grant applications.

http://ift.tt/1yXTBqI

Quad/Graphics Plans to Shutter Its Atlanta Direct Mail Facility by February

December 4, 2014 - Quad/Graphics revealed that it is closing its direct mail facility on McCall Drive in Atlanta on or before Feb. 1, 2015. The move, announced by the printer in a letter to suppliers, will result in the loss of about 100 jobs.

http://ift.tt/1tM4JSo

Return to Sender: NJ Poised to Crack Down on a oeJunka Mailing

Alright, direct mailers, admit it: At one point in your life, you've been frustrated by a piece of so-called "junk" mail. Nobody is just born understanding the crucial importance of a healthy direct mail campaign, and there are many consumers who never will.

http://ift.tt/1vQXddm

How to stop receiving junk mail or scam letters: An expert's...

... be http://ift.tt/1vPGyXH. Here's the story: the MPS is a free service set up 20 years ago and funded by the direct mail industry to enable consumers to have their names and home addresses in the UK removed from lists used by the industry. The ...

http://ift.tt/1vPQ3EZ

Mobile Devices Are Re-Defining Cyber Monday Retailing, Says MarketLive

MarketLive, the leading Total Commerce platform for high-growth retailers, today released a new set of retail sales statistics that track shopper traffic and sales revenues coming from mobile devices. The data shows retail sales revenues from smartphones and tablets increased an average of 141 percent during the weekend following Thanksgiving through Cyber Monday.

http://ift.tt/1wv2GIt

It'll Be a Blue Mailbox Christmas

... scheduled package pickups at their homes, as well as delivery of free shipping boxes. It's being promoted with a direct mail blitz, print ads, and television spots-one of which features Donahoe rallying the troops for the holidays. "Football has a ...

http://ift.tt/1wl4nbd

DMAs: a vintage year for one-to-one marketing

... how valuable insight into human behaviour can be in communications. Consisting of an interactive film and direct mail content, this campaign was based around the simple truth that people judge those who have spent time in prison. The genius of this ...

http://ift.tt/1yluNJi

DMAs: a vintage year for one-to-one marketing

... how valuable insight into human behaviour can be in communications. Consisting of an interactive film and direct mail content, this campaign was based around the simple truth that people judge those who have spent time in prison. The genius of this ...

http://ift.tt/11TVV5i

Leo Burnett Change wins DMA Awards Grand Prix

... re confident and thanks them for watching. In addition to the Grand Prix, "second chance" picked up gold in Best Direct Mail campaign, Best Use of Film and Best Writing in any Medium, as well as three silvers.

http://ift.tt/1FM9DUU

Leo Burnett Change wins DMA Awards Grand Prix

... confident and thanks them for watching. In addition to the Grand Prix, "second chance" picked up gold in Best Direct Mail campaign, Best Use of Film and Best Writing in any Medium, as well as three silvers. If you see a comment you find offensive, ...

http://ift.tt/1yeRkc8

MarketLive's Thanksgiving Week Retail Analysis: Merchants' Strong...

MarketLive, the leading Total Commerce platform for high-growth merchants, today released retail performance statistics for its platform customers during the four-day shopping weekend starting at Thanksgiving. An analysis of industry statistics shows that MarketLive customers followed an industry trend of slower growth on Thanksgiving and Black Friday, but then increased revenue trends over the holiday weekend.

http://ift.tt/1tBvFnJ

MarketLive's Thanksgiving Week Retail Analysis: Merchants'...

An analysis of industry statistics shows that MarketLive customers followed an industry trend of slower growth on Thanksgiving and Black Friday, but then increased revenue trends over the holiday weekend. As shoppers have been trained to expect extended offers and promotions, beyond just those provided on Thanksgiving and Black Friday, the revenue gains for the weekend have spread over the four days.

http://ift.tt/1pPAQ7l

Google Exec Lays Out Strategy To Get More Brand Advertising

... which is still spent on non-digital media. That portion is even higher when including marketing channels such as direct mail and print directories, which Magna doesn't track. Mohan highlighted other Google initiatives that are key to grabbing brand ...

http://ift.tt/1pPkdbG

Google Exec Lays Out Strategy To Get More Brand Advertising

... which is still spent on non-digital media. That portion is even higher when including marketing channels such as direct mail and print directories, which Magna doesn't track. Mohan highlighted other Google initiatives that are key to grabbing brand ...

http://ift.tt/1AcQPgy

First-Time Franchisees Assume Ownership of Hawaii Valpak Territory

... business where he gained a wealth of experience in new product sales and marketing. A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically-targeted households per month in more than 100 markets ...

http://ift.tt/1B71KLX

Job Training Grants Announced for 6 NH Companies

New Hampshire Governor Maggie Hassan announced job training grants for six New Hampshire companies in November. A press release says the job training grants total $66,460, with matching contributions from the companies brings the total amount for training to $132,920.

http://ift.tt/1rPUb3W

First-Time Franchisees Assume Ownership of Hawaii Valpak Territory

... business where he gained a wealth of experience in new product sales and marketing. A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically-targeted households per month in more than 100 markets ...

http://ift.tt/1rPvULo

MSC Industrial Direct Co Sets New 52-Week Low at $76.01

MSC Industrial Direct Co reached a new 52-week low during trading on Monday , Analyst Ratings News reports. The stock traded as low as $76.01 and last traded at $76.60, with a volume of 226,081 shares.

http://ift.tt/1vCqcBy

Open Door Mission Houston Gives Fundraising Keys to Brewer Direct

... of record, Brewer Direct will assume management responsibilities for all individual donor fundraising, including direct mail, print and online. The integrated campaign rolls out in the spring of 2015. The Brewer Direct appointment represents the ...

http://ift.tt/1v600KD

Cox Media Group Memphis TV Names New General Manager for WHBQ-TV

Dec. 1, 2014 - Cox Media Group Memphis has named Paul Briggs, an 18-year CMG veteran, as its new Vice President and General Manager for WHBQ-TV FOX 13, effective immediately. "We are thrilled that we can tap such phenomenal internal talent like Paul for this important leadership position at one of our newest TV brands," said CMG's Executive VP of Television Jane Williams.

http://ift.tt/1rO1PBw

Facebook Feature Protects Marketers From Blunders

... ecisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

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2015 Production Inkjet Market Trends

Simply put, the growth in the production color inkjet market over the last several years has been astounding. While production inkjet has been around since the mid-2000s, it was mainly confined to transactional printers and a few direct mailers.

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