Direct Mail Systems, Inc. Appoints New Commercial Account Executive

Apr. 30, 2014 - CLEARWATER, Fla. -- April 2014 Clearwater, Florida Direct Mail Systems Inc. , a full-service direct marketing company headquartered in Clearwater, Florida is proud to welcome Bree Ryan to its Commercial Sales Team.

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Seth Godin's 'Permission Marketing' Turns 15

Marketing Cloud and author of AUDIENCE: Marketing in the Age of Subscribers, Fans, and Followers.

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PCM Reports Record First Quarter Results and Its Highest Ever Quarterly Gross Profit Margin

PCM, Inc. , a leading technology solutions provider, today reported financial results for the first quarter of 2014.

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How to Banish Junk Mail from Your (Real World) Mailbox

... find out how to prevent phone book delivery. The Direct Marketing Association via DMACHOICE.org will contact direct mail companies and inform them you wish to opt out of any offers they may have. This includes companies you haven't done business ...

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Mailers Ask Court to Deny USPS Motion

A group of direct mail stakeholders submitted a document to the Postal Regulatory Commission today stating its opposition to the U.S. Postal Service's motion to have a court stay its first scheduled report on the effects of exigency.

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DMAa s Post-Woolley Future

"In the fast-paced environment of direct marketing in 2014 and beyond, the best role for a trade association is to protect our self-regulation status - which is a privilege, not a right," says , interim CEO/COO of DMA.

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Tealium Joins MarketLive Connect Program as Integrated Solutions Partner

MarketLive, the leading Total Commerce platform for high-growth merchants, today announced that Tealium, the leader in enterprise tag management, has become an exclusive partner of MarketLive Connect .

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Area farmers await growing season

As the sun flushes the last of this long winter from the hills, area farmers are gearing up for the growing season.

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About this report: How the winners were chosen

For three years the Times Union has partnered with WorkplaceDynamics to put together our Top Workplaces report.

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iti Direct Mail Expands Its Design Services

In an effort to help customers get to the next level of success with their direct mail campaigns, one of the nation's top direct mail and printing service companies has expanded its design services.

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Telemarketing Businesses Scrutinized, Leading to High Demand for PerDM Services

... the value of one-on-one communication, which is how we have always been able to separate ourselves from direct mail and other forms of advertising. What we have begun to notice is that companies that would normally turn to telemarketing as the first ...

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Tornado Fries: A French Fry That Looks Like a Slinky

I just read an article about how a Delaware man and his family have opened a restaurant to sell "Tornado Fries" in their resort community.

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Linda Woolley Steps Down as DMA Chief

The Direct Marketing Association board of directors today accepted the resignation of President and CEO Linda Woolley.

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Penton SmartReach Launches Integrated Customer Database for the Aviation Market

Penton's Aviation Group is the largest and most comprehensive information resource for companies and executives in the dynamic and growing global aviation industry.

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Woolley Out at DMA, Board Appoints Benton Interim CEO/COO, Berzan Interim President

Benton and Berzan have both been intimately involved in leading the implementation of DMA's strategic plan as well as current initiatives and ongoing operations.

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Penton SmartReach(TM) Launches Integrated Customer Database for the Aviation Market

Penton's Aviation Group is the largest and most comprehensive information resource for companies and executives in the dynamic and growing global aviation industry.

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First-Time Franchisee Assumes San Mateo County, Calif., Valpak Office

... partner, and we look forward to him serving the community for many more years to come." A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 ...

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Penton SmartReacha Launches Integrated Customer Database for the Aviation Market

Penton's Aviation Group is the largest and most comprehensive information resource for companies and executives in the dynamic and growing global aviation industry.

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British Airways moves paid search account to Forward3D

Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.

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Pitney Bowes Helps Data Group on Expansion Plans

Direct Mail solution technology from Pitney Bowes is helping DATA Group grow its business with direct mail operations expansion in the Western part of Canada.

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Vitamin Shoppe Receives Average Recommendation of "Buy" from Analysts

Vitamin Shoppe has received a consensus recommendation of "Buy" from the fourteen ratings firms that are currently covering the stock, American Banking and Market News reports .

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Seek Strategic Partnerships. But, The Devil Is In The Details

... website; (iii) discounted rates to purchase advertising in their magazines; (iv) access to their 5MM customer direct mail list; and (v) access to other internal marketing partners, like their cable television and merchandising divisions. Which at ...

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PhillyDMA Announces Direct Marketer of the Year

This award will be presented to Scott at the Annual Benny Award Dinner on June 5, 2014.

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What's Wrong With A/B Testing

... tests per day and have hundreds of thousands of hits, only a few offers can be tested at one time in cases like direct mail. The variance that these tests reveal is often so low that any meaningful statistical analysis is impossible. Put simply, you ...

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BSN Sports Acquires East Texas Sports Center

BSN Sports, the nation's largest direct marketer and distributor of sporting goods to the school and league markets, has completed the acquisition of East Texas Sports Center, Inc. based in Marshall, TX.

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Calling All Amateur Video Aficionados For the "I Love Skymall" Video...

SkyMall, the company behind the famous in-flight catalog and on line collection of unique products is sponsoring an I Love SkyMall Video Contest now through June 30, 2014.

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News Byte: How Mailers Can Address Saving the Earth

... Grow, CEO of Service Objects. "Reducing waste through data quality is why we exist. By being efficient with direct mail campaigns, we preserve energy, drastically lessen the amount of paper ending up in landfills, and reduce the use of many other ...

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Old School Meets New School: How to Combine Traditional and Online Marketing

Despite the vast changes in the marketing industry over the past twenty years, many basic tactics remain relevant today.

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Digital Dog Direct Recognized for Industry Excellence; Expands Printing Solutions

... Digital Dog Direct is a leading on-demand direct marketing solutions provider specializing in personalized direct mail, variable-data digital printing, and multichannel marketing. Based in Central New Jersey, the company saves marketers money on ...

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British Airways moves paid search account to Forward3D

Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.

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British Airways moves paid search account to Forward3D

Forward3D, the digital agency, has been appointed to handle British Airways' global paid search activity, following a pitch process run by the airline's internal marketing team.

http://ift.tt/1hanQmd

Retailers Are From Mars, Brands Are From Venus

... telecom industry 10 years ago, the incumbent approach was to find the best people to sell DSL to and send them direct mail offers. Then we found the best people to sell long distance to and sent them direct mail offers. As the product set grew to ...

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News Corner April 23, 2014

The Response team looks forward to seeing you next week at Response Expo in San Diego.

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Online Printer Growll Introduces Automated Direct Mail Service

Growll, a one-stop-shop for high quality printed material, has launched a new website featuring a fully-automated direct mail service that may revolutionize online printing.

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Online Printer Growll Introduces Automated Direct Mail Service

Growll's website helps its customers prepare mailing lists in real time by putting de-duplication, National Change of Address checks and Coding Accuracy Support System certification at their fingertips.

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Growll Introduces Automated Direct Mail Service

April 21, 2014 - Growll, a one-stop-shop for high quality printed material, has launched a new Website featuring a fully-automated direct mail service that may revolutionize online printing.

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Avail the Exclusive 15 % Off Easter Sale Extended by Thomson Data

Texas April 21, 2014 - Easter Monday is around the corner, and the global marketers are all set to unleash brand new offerings and initiate new campaigns.

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You've Got Mail: Advertisers Mail 30 Million Every Door Direct...

EveryDoorDirectMail.com impresses advertisers with simplified approach to direct mail.

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Nu Skin to Resume Some Operations in China

Nu Skin Enterprises Inc. said its Chinese business will immediately resume corporate-hosted business meetings and will start accepting applications for new sales people next month.

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MarketLive's Ken Burke to Speak at Bronto Commerce Marketing Summit

Ken Burke, founder and CEO of commerce platform company MarketLive, will speak at the 2014 Bronto Summit, held April 28-May 1 in Durham, North Carolina.

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Bamboozled: Postal service customer says he didn't get what he paid for, wants to set up a sting

Rick Aleman holds the direct marketing post card he's been trying to send through the USPS' Every Door Direct Mail service.

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Remembering Don Jackson

Our thoughts are with his family. Don was always generous with his time and ideas, and he will be greatly missed.

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Central New Yorkers attend Sunrise and Oncenter Easter services

Syracuse has a variety of masses and services to celebrate Easter, from your typical mass in a church to more unique celebrations, including an outdoor sunrise mass and a service for the masses at the Oncenter.

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SF Video Now Offers Video on Demand

Apr. 18, 2014 - SAN FRANCISCO -- SF Video, the leader in distribution of intellectual property for direct marketers, is now offering Video On Demand .

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Book Review: 'The Risk Advantage': Sports and Auto Racing...

... sidebars throughout the book came after he moved from his home in upstate New York to Daytona Beach, FL to start Direct Mail Express. Daytona and adjacent Ormond Beach have been auto racing venues for more than a century (Ormond Beach was where race ...

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Digital Dog Direct in Ewing, NJ, Adds Large-Format Capabilities;...

... Digital Dog Direct is a leading on-demand direct marketing solutions provider specializing in personalized direct mail, variable-data digital printing, and multichannel marketing. Based in Central New Jersey, the company saves marketers money on ...

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Inside Ben Carson's Conservative Marketing Machine

... these tactics, noting they siphon cash and energy from activists' limited supply. But there is no question that direct mail is working wonders for Carson's political profile. Part of that is due to the appeal of the surgeon from Baltimore, who ...

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Making Data Breach Readiness a Priority

... practices, most of which are around choices offered via our consumers services like DMAChoice.org (opt out for direct mail) and AboutAds.info (opt out for behavioral advertising). However, recently, complaints about phishing and malware have ...

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Digital Dog Direct Recognized for Industry Excellence; Expands Printing Solutions

... Digital Dog Direct is a leading on-demand direct marketing solutions provider specializing in personalized direct mail, variable-data digital printing, and multichannel marketing. Based in Central New Jersey, the company saves marketers money on ...

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Is Online Advertising Really A $42.8B Industry?

Last week's press release from the IAB, in conjunction with PricewaterhouseCoopers, stated that total U.S. online advertising spending in 2013 was $42.8 billion.

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Jos. A. Bank Clothiers Rating Lowered to Underweight at EVA Dimensions

Jos. A. Bank Clothiers traded down 0.05% on Thursday, hitting $64.435. 549,537 shares of the company's stock traded hands.

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MarketForce's New Business Prospecting Clients "Staying a Step Ahead" for 30 Years

Apr. 17, 2014 - PHILADELPHIA -- Since Market Force Corporation started compiling newbusiness registrations in Orlando, Florida in 1984, it has grown to become the industry leader in connecting Fortune 500 companies to new business owners nationwide.

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Emire Inc. Leading Through Training with New Campaigns on the Horizon

Apr. 17, 2014 - OVERLAND PARK, Kan. -- Emire Inc. has been growing exponentially this year, with a new telecommunications division being added after picking up two national brands in the industry.

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The faithful speak up in secular Berlin

With Easter upon us once more, the Christian candle is burning extra bright in some parts of Germany.

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Direct tobacco marketing linked to teen and adult smoking

... they're less than 18, they ostensibly shouldn't be on or wouldn't be allowed on tobacco websites or receiving direct mail, so there's lots of gaps in the regulation," he said. Soneji, who is with the Norris Cotton Cancer Center at the Geisel School ...

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Pinterest Needs to Define Ad Metrics for Its Own Success

Pinterest is on the fast track to success, but it faces a critical juncture as it prepares to roll out its first ad platform.

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Valpak Direct Marketing to move headquarters from Largo to St. Petersburg

... from Largo to a St. Petersburg office park to get closer to its manufacturing center. About 325 employees of the direct mail and digital marketing company will move to the new location at 805 Executive Center Drive West in Baypoint Commerce Center. ...

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A Post Office Lifer's 7-Point Survival Plan for USPS

... experiences. "When the Postal Service can go in to mailers and say, 'Here's how we can use this data to make direct mail more effective,' that's exciting, especially when [mailers] see how well the Postal Service will be able to deliver on customer ...

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Youngevity International (YGYI) to Present at Taglich Brothers 11th...

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today that its Chief Financial Officer, Dave Briskie, will be presenting the Company at the Taglich Brothers 11th Annual Small ... (more)

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A Post Office Lifer's 7-Point Survival Plan for USPS

... experiences. "When the Postal Service can go in to mailers and say, 'Here's how we can use this data to make direct mail more effective,' that's exciting, especially when [mailers] see how well the Postal Service will be able to deliver on customer ...

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Gingrich 2012 Campaign Still Owes $4.7 Million

... much smaller totals. Since Jan. 1, 2013, Newt 2012 has logged just $6,715 in contributions, plus $347,031 from a direct mail consultant that rents the campaign mailing lists. Exactly one congressman, Pete Sessions of Texas, has financially ...

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Gingrich 2012 Campaign Still Owes $4.7 Million

... much smaller totals. Since Jan. 1, 2013, Newt 2012 has logged just $6,715 in contributions, plus $347,031 from a direct mail consultant that rents the campaign mailing lists. Exactly one congressman, Pete Sessions of Texas, has financially ...

http://ift.tt/1kYenlA

Gingrich 2012 Campaign Still Owes $4.7 Million

... much smaller totals. Since Jan. 1, 2013, Newt 2012 has logged just $6,715 in contributions, plus $347,031 from a direct mail consultant that rents the campaign mailing lists. Exactly one congressman, Pete Sessions of Texas, has financially ...

http://ift.tt/1eM4Ypc

The O Alliance sets its consulting sights on B2B as well as retail e-commerce

The O Alliance, which launched earlier this year, says its clients include financial services firm Citigroup Inc., sports programming giant ESPN, toy manufacturer Mattel Inc., pharmaceutical company Pfizer Inc. and such business-to-consumer e-retailers as sports apparel seller Fanatics Inc. and girls' clothing merchant FashionPlaytes Inc. The ... (more)

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GPA's Starlight Photo Lustre Paper Drives Profitable Applications

According to a 2013 Direct Marketing Association study, 79 percent of consumers react to direct mail immediately, and 56 percent of those polled think printed marketing is the most trustworthy of all communication channels.

http://ift.tt/1iUSjl1

Gingrich 2012 Campaign Still Owes $4.7 Million

... smaller totals. Since January 1, 2013, Newt 2012 has logged just $6,715 in contributions, plus $347,031 from a direct mail consultant that rents the campaign mailing lists. Exactly one congressman, Pete Sessions of Texas, has financially remembered ...

http://ift.tt/1kY2zQq

Atlantic City casino income down in March even with online boost

New Jersey casinos brought in 15 percent more from online gambling in March over the previous month, but it wasn't nearly enough to offset the diminishing revenue from Atlantic City's long-struggling brick-and-mortar casinos.

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State Charges Hubbards With Felony, Rests Case

By Rick Smeriglio for SCN - State of Alaska has charged James T. Hubbard, age 58, and his wife Rhonda Anderson-Hubbard, age 52, with perjury, a class C felony, and several misdemeanors in connection with their fishing business, J&R Fisheries of Seward.

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3 Quick Mid-season Direct Marketing Tips

Three things determine the success of a postcard marketing campaign. Each one is an opportunity for you to adjust your direct mail marketing to maximize your results for the second half of the busy season.

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MSC Industrial Direct Co (MSM) - Research Analysts' Weekly Ratings Changes

A number of firms have modified their ratings and price targets on shares of MSC Industrial Direct Co recently: MSC Industrial Direct Co had its price target raised by analysts at Raymond James from $90.00 to $95.00.

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March NJ casino income down even with online boost

The state Division of Gaming Enforcement reported Monday on casinos' gambling winnings in the latest edition of a monthly report where the news has been mostly discouraging for years.

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Growth and New Markets: The 2014 Inkjet Summit

... product design. There is a huge installed base of monochrome cut-sheet toner-based printers in transaction and direct mail markets that are ripe for the move to a white-paper-in to color-document-out workflow. Yet the product needs to have the ...

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Exact Data Partners with BriteVerify for Email Validation Services

Our partnership with BriteVerify for email validation services is a key component of our value proposition.

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Skymall Supercharges Buying Power with New Rewards Program

LIGHTNING RELEASES: Phoenix, AZ SkyMall.com today announced the addition of the SkyMall Rewards Program.

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Marketing lesson: How to build your own direct-mail campaign

Knowing all about your best customers is a key factor in targeted direct marketing.

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Iconic Strategies: Direct Marketing Grew by 8.6% Last Year

Outsourced sales and event marketing firm, Iconic Strategies review the main reasons why direct marketing is generating large volumes of sales for UK businesses.

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MSC Industrial Direct Receives "Neutral" Rating from Credit Suisse

's stock had its "neutral" rating reaffirmed by investment analysts at Credit Suisse in a note issued to investors on Friday, Stock Ratings News reports.

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MSC Industrial Direct Given "Hold" Rating at Deutsche Bank

's stock had its "hold" rating reaffirmed by research analysts at Deutsche Bank in a report released on Friday, AnalystRatingsNetwork.com reports.

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PcPools Celebrates Successful Campaign to Improve Position in Natural ...

PcPools announces year-over-year increase in 2014 for organic rankings in key swimming pool supplies categories across major search engines.

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IHS Automotive is Building on R.L. Polk's Legacy

... uses proprietary modeling methodology to effectively identify and reach RV prospects in all 50 states. Both direct mail and email lists are available and data can be filtered by state, zip code radius; specific zips/cities; county(s); DMA/CBSA. a ...

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Get a Clue-on Marketing Productivity

Too often in the world of marketing work management, managers-and even team members-feel like they don't have a clue about their team's work or productivity.

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Targeted Postcard Mailings Double Realtor's March Listings

Expresscopy.com, leader in online design, print & mail postcards with same day turnaround helps realtor Oren Connor double his March listings by switching away from Every Door Direct Mail to targeted mailing campaigns.

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Postal Union Chief: Think of USPS as Asset, Not a Cost Center

... Sauber said, adding that carriers could be virtual sales reps who could sell local businesses on the value of direct mail. "Congress," Sauber maintained, "needs to stop thinking about the Postal Service as a cost factor and treat it as an asset." ...

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Arandell Completes Refinancing of Capital Structure for Growth and Expansion

... database marketing, mobile solutions, logistics and consulting services to its partners in the retail and direct mail catalog markets. Arandell's client-focused associates work hard to deliver expert solutions that go far beyond expectations. ...

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3 Solid Reasons Why SolarCity's Drop Is An Opportunity

SolarCity shares have taken a big beating over the past month, with shares down close to 30%.

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Fast-track, Foolproof In-Market Testing

... targeting and offers quickly and less expensively, and then move into more scalable channels, such as DRTV and direct mail. Those strong trends in your results tell you what to do next. 4. Make sure you determine how to track test variables. Follow ...

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DirectMail.com Announces New Marketing Data Partnership with Webullient

"For marketers hoping to reach entry-level, mid-level, or experienced individuals in fields such as healthcare, retail, insurance, banking, and education, this data source will be excellent," asserts Bob Salta, Partner at DirectMail.com.

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Insider Selling: PCM Insider Unloads 29,366 Shares of Stock

PCM Insider Joseph B. Hayek sold 29,366 shares of the stock on the open market in a transaction that occurred on Monday, April 7th.

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3 ways to avoid creeping out consumers with big data

... his daughter was pregnant when Target sent her coupons for diapers. Or the dad who opened his mailbox to find direct mail from OfficeMax addressed to "Mike Seay, Daughter Killed in Car Crash, or Current Business." In this age of big data, it's ...

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Viguerie Book TAKEOVER Rockets to #1 on Amazon Political Parties List

... of the conservative movement," transformed American politics in the 1960s and '70s by pioneering the use of direct mail as the first means for conservatives to bypass the main stream media. The author of a number of books on politics and the ...

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Brands Need Ads With Attitude

The multi-million dollar advertising deal that Instagram and Omnicom struck and the introduction of ads on Pinterest recently is significant far beyond the dollars changing hands.

http://ift.tt/1oMkJ9h

GPA's StarLight Photo Lustre Paper Drives Profitable Applications

According to a 2013 Direct Marketing Association study, 79% of consumers react to direct mail immediately, and 56% of those polled think printed marketing is the most trustworthy of all communication channels.

http://ift.tt/1jtZl3i

New Zealand Post Increases the Value of Mail with Pitney Bowes Technology

... and response rates that can be achieved by adding color and customization to the envelope." Across the globe, direct mail is re-emerging as an effective way for businesses to reach consumers. In fact, in New Zealand while mail volumes have been ...

http://ift.tt/1k3rvD3

Direct Mail: The Ultimate Guide to Using Direct Mail Advertising to Grow Your Real Estate Business

... the odds of winning a free cup of coffee was 2,999,999/3,000,000. I wonder which prize I won) Simple: this is direct mail marketing, and it's used by millions of marketers all across the world to sell products. From cars, to insurance, to mortgages, ...

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Interactive Marketing Analytical Framework

At the heart of almost any interactive marketing program are seven steps which aim to engage prospects and customers to develop a profitable relationship.

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New Sea Ray L-Class Yachts emphasize classic American style

... for the Sea Ray parent brand, which overhauled Sea Ray's print and digital experiences, offline and advertising, direct mail, visual and verbal voice, tagline and photographic style. The boat was introduced in February at the Miami International ...

http://ift.tt/Q3SuTI

McClatchy To Sell Anchorage Daily News To Alaska Dispatch Publishing

... community newspapers, websites, mobile news and advertising, niche publications, direct marketing and direct mail services. The company's largest newspapers include the ( Alaska Dispatch Publishing LLC is the owner and publisher of ...

http://ift.tt/1iu26j9

Finally, a Direct Mail Feelgood Story

In the aftermath of this year's historic 6% increase in postal rates, mailers have been advised by postal consultants and agency wags to enter into a kind of direct mail rehab.

http://ift.tt/1koiVS4

TPG Direct-Raising the Bar in the Direct Mailing Space

... have will be catered to with the utmost efficiency and attention to detail. They combine the latest customized direct mail techniques with the use of data & digital printing and create the most impactful and unique mail pieces. They have created a ...

http://ift.tt/1jZE9mA

Personalizing Personalization

... eight unique offers. You're going to try to reach your audience through targeted ads, remarketing, email offers, direct mail, and social, just to name a few. To send a relevant message to each individual person across every channel, you would ...

http://ift.tt/1qkc0GX

Kids negatively influenced by tobacco ads online

... coupons and websites would increase the chances that a young person would start to smoke. "We found that both direct mail (coupons) and exposure to tobacco websites were associated with increased chances of smoking initiation and current smoking," ...

http://ift.tt/PWoklu

2014 Marketer of the Year Awarded at SuperConference

Apr. 7, 2014 - CHICAGO -- GKIC is proud to announce that entrepreneur and small business owner Shaun Buck has been selected as the 2014 Marketer of the Year for his outstanding success as a direct response marketer.

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Cabela's Presents Browning With Strategic Partnership Award

Industry giant Cabela's has announced its 2013 Strategic Partnership Award winners and Browning is proud to be among the recipients.

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Leaders Meet to Discuss Marketing New Jail Proposal

Crawford County Quorum Court members, law enforcement and concerned citizens will meet Monday evening for a brainstorming session about how to sell voters on the idea of a new county jail.

http://ift.tt/1ilnmpI

What comes around...

THE internet is usually abuzz about spam, also known as UCE: unsolicited commercial email.

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Kids negatively influenced by tobacco ads online - Indiatalkies.com

... coupons and websites would increase the chances that a young person would start to smoke. "We found that both direct mail (coupons) and exposure to tobacco websites were associated with increased chances of smoking initiation and current smoking," ...

http://ift.tt/1ki8aRn

Nowhere to hide: Kids, once protected, now influenced by tobacco marketing

New study finds teenagers and young adults are exposed to direct mail and web coupons from tobacco manufacturers.

http://ift.tt/1qa9VNy

Canada Introduces New Anti-Spam Legislation (CASL); Creates Increased Costs for Marketers

... but it does mean marketers will be forced to use other, less cost-effective marketing channels such as direct mail. Direct marketers use email to both retain and acquire new clients - both are vital to the success of any business. The Canadian ...

http://ift.tt/1hqcjui

Direct Response Marketing in the Age of Cellphones

... specialist Jason Bell of Spartanburg, South Carolina. "It's a natural evolution," says Bell. "When early direct mail letters and catalogs proved effective, early marketers discovered that measuring customer response also permitted experiments to ...

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Steven Cohen Tops GuruFocus' Real Time Picks of the Week

The following information is a highlight of the real-time guru activity we saw this week.

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Tobacco promotions still reaching youth

... would increase the chances of a youngster starting to smoke and/or being a current smoker. "We found that both direct mail [coupons] and exposure to tobacco websites were associated with increased chances of smoking initiation and current smoking." ...

http://ift.tt/1q9ADrE

Nowhere to hide: Kids, once protected, now influenced by tobacco marketing

... coupons and websites would increase the chances that a young person would start to smoke. "We found that both direct mail [coupons] and exposure to tobacco websites were associated with increased chances of smoking initiation and current smoking" ...

http://ift.tt/PyN1UL

Nowhere to Hide: Kids, Once Protected, Now Influenced by Tobacco Marketing

... coupons and websites would increase the chances that a young person would start to smoke. "We found that both direct mail [coupons] and exposure to tobacco websites were associated with increased chances of smoking initiation and current smoking" ...

http://ift.tt/1dUHGCQ

MSC Industrial Direct Price Target Raised to $95.00 at Raymond James

Raymond James' price objective would indicate a potential upside of 7.99% from the company's current price.

http://ift.tt/PxgH4y

Businesses Source NYCS for Marketing Campaigns Following Outrageous Costs of Advertising

At the 2014 IMG World Congress of Sports, American Honda announced their displeasure with the rising costs of sports marketing.

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Sifting the toads from the frogs

In other words: How do you know whether a prospect will be a good client to work with or a bad client? If they say no, ask, "Well, do you at least have a dollar figure in your mind of what you'd like it to cost?" 2-Authority can the client make the decision to hire you? Or does he have to get approval from others? 3-Desire if you are a copywriter, ... (more)

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MSC Industrial Supply Co. Supports EAC Network's Annual Luncheon

EAC Network received a very charitable donation of $10,000 from MSC Industrial Supply Co., in support of the agency's 14th Annual LIGHT OF HOPE Luncheon, presented by Bethpage Federal Credit Union.

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MSC Industrial Direct Co. Announces Dividend of $0.33

MSC Industrial Direct announced a dividend on Thursday, April 3rd, Analyst Ratings Network reports.

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Clear A Digital Pathway To Engagement, Brand Preference and Loyalty

Scott Lindenbaum is VP, Director of Digital Planning for Deutsch NY. No doubt, Lindenbaum has a sweet position at the agency, but the title fails to suit him.

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Invitation issued to visit Publishers Clearing House HQ: A 1 in a billion chance

Publishers Clearing House Executive Vice President Deborah Holland is hoping the PCH Super Prize winner on April 30, 2014 will want to visit PCH headquarters.

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How to create emails that inspire engagement and action

... all other direct marketing channels in terms of return on investment, with ROI for email is 4x that of direct mail. The businesses that achieve great results and create campaigns that inspire engagement and action are not by chance, though. They are ...

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The Power of Partnerships: How Social Media and CSR Are Changing Customer Experience

You can't edit out the negative stuff," said Michele Barlow, EVP of enterprise marketing at Bank of America.

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India Is Becoming A New Frontier In Mining Personal Data

My last article described how Indian marriage web sites publish far more intimate details about people than Americans are accustomed to, including details such as blood type and HIV status.

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How Many Leads Do You Need to Generate? Use This Simple Calculator

One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales-as part of your campaign planning.

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Jersey Shore Bar/Restaurant Renovates Kitchen Floor with Garon...

Most restaurants think an epoxy floor is the solution, but Garon Products urethane mortar system offers durable protection that can stand up to hot and cold conditions, daily wash-downs, harsh impacts, and regular traffic-all while offering professional-grade slip resistance.

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Postcards Make Bakery's Grand Opening a Piece of Cake

... customers in an entirely new part of town," said Joshua Carlsen, VP of Sales and Marketing at expresscopy.com. "Direct mail postcards are a great way to do that because unlike with online and television advertising, you can target specific ...

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Jos. A. Bank Clothiers (JOSB) Announces Quarterly Earnings Results, Meets Expectations

Jos. A. Bank Clothiers announced its earnings results on Wednesday. The company reported $1.07 earnings per share for the quarter, meeting the consensus estimate of $1.07, AnalystRatingsNetwork.com reports.

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Tobacco promotions still reaching youth

... would increase the chances of a youngster starting to smoke and/or being a current smoker. "We found that both direct mail [coupons] and exposure to tobacco websites were associated with increased chances of smoking initiation and current smoking." ...

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Cabela's Recognizes Top Merchandising Vendors

Cabela's Incorporated, the World's Foremost Outfitter of hunting, fishing and outdoor gear, has recognized a select group from its more than 3,500 merchandise suppliers for superior performance and partnerships throughout 2013.

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NDX Hires Justin S. Coleman as Director of Sales for the Publishing Group

St. Louis, MO April 2, 2014 - NDX, an advertising technology and services company, announced that Justin S. Coleman joined the company in the new position of Director of Sales, Publishing Group.

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Indros Group Spins-Off Customer Experience Marketing Software Business

... intuitive drag-and-drop tools, marketers can create and deploy multichannel communications including Email, Direct Mail, Mobile and Social. However, unlike marketing platforms that only focus on sending communications out to customers, Experiture's ...

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Indros Group Spins-Off Customer Experience Marketing Software Business

... intuitive drag-and-drop tools, marketers can create and deploy multichannel communications including Email, Direct Mail, Mobile and Social. However, unlike marketing platforms that only focus on sending communications out to customers, Experiture's ...

http://ift.tt/1igDWbJ

19 Steps to a Successful Direct Mail Campaign Timeline

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author sums up the 19 steps you should include on your direct mail checklist to make sure you complete everything that needs to be done.

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Cabela's Inc. Announces Earnings Date for First Quarter Fiscal 2014 Financial Results

A webcast of the conference call can be accessed on the Investor Relations section of the Company's website at www.cabelas.com .

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How to Get Started with a Direct Mail Marketing Campaign for Your Real Estate Business

Direct mail is the lifeblood for marketing. Without it you will have no deals and thus no business.

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McClatchy Receives Cash Distribution From Classified Ventures' Sale Of Apartments.com

... community newspapers, websites, mobile news and advertising, niche publications, direct marketing and direct mail services. The company's largest newspapers include the ( Statements in this press release regarding management's future expectations, ...

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NDX Hires Justin S. Coleman as Director of Sales for the Publishing Group

Apr. 1, 2014 - ST. LOUIS -- NDX, an advertising technology and services company, announced that Justin S. Coleman joined the company in the new position of Director of Sales, Publishing Group.

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Exclusive Lawn Care Coupons From Lawn Works of Louisville Are Now On Valpak.com

... tablets, and PCs but they also be arriving in consumers mailboxes at the beginning of each month. By combining direct mail and digital, Lawn Works has greatly expanded their reach and frequency in the market place. Lawn works is offering buy one get ...

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Cabelaa s Inc. Announces Earnings Date for First Quarter Fiscal 2014 Financial Results

Cabela's Incorporated announced today it is scheduled to release first quarter 2014 financial results before the market opens on Thursday, April 24, 2014.

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Tobacco Promotions Still Reaching Youth

... would increase the chances of a youngster starting to smoke and/or being a current smoker. "We found that both direct mail [coupons] and exposure to tobacco websites were associated with increased chances of smoking initiation and current smoking." ...

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PacNet Services to Offer International Payment Processing Suite to...

A Credit Today event, Credit Summit 2014 is the UK's largest credit industry show and this year it will incorporate the Insolvency Expo 2014.

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K-MAC Acquires 21 Taco Bells in Oklahoma City

... extensive experience in areas such as: branded consumer products; consumer services; direct marketing, including direct mail and e-commerce; education; health and wellness; restaurants; and specialty retail. Since 1984, Brentwood's dedicated private ...

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Cabelaa s names Navico vendor of the year in general outdoors

Navico was selected from more than 2,000 vendors in this category - including marine and fishing product manufacturers - for a variety of specific measures including directly influencing sales, customer-service goals and other contributing factors.

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PacNet Services to Offer International Payment Processing Suite to...

International payment processing company PacNet Services announced today that they will attend Credit Summit 2014, taking place April 3rd at QEII Conference Centre in London.

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PacNet Services Offers International Payment Processing Suite to Short Term Lenders at Credit Summi

Mar. 31, 2014 - VANCOUVER, Canada -- A Credit Today event, Credit Summit 2014 is the UK's largest credit industry show and this year it will incorporate the Insolvency Expo 2014.

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Direct Mail's Dynamic Duo Gird for a Fight on the Senate Floor

C ongress intended the authority to increase [postal] rates under an exigent case to be used only in extreme and unforeseen circumstances-such as terrorist attacks, natural disasters, and other events that would cause significant and substantial disruptions in service.

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Email marketing: A big impact on a small budget

... To generate the same responses that email yields, you'd have to spend 20 times as much money using traditional direct mail (source: Forrester, Inc.). Even when you compare it to other Internet marketing media (such as banner ads or paid search), ...

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