The O Alliance sets its consulting sights on B2B as well as retail e-commerce

The O Alliance, which launched earlier this year, says its clients include financial services firm Citigroup Inc., sports programming giant ESPN, toy manufacturer Mattel Inc., pharmaceutical company Pfizer Inc. and such business-to-consumer e-retailers as sports apparel seller Fanatics Inc. and girls' clothing merchant FashionPlaytes Inc. The ... (more)

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