For marketers, engaging consumers just keeps getting more complicated. The average American uses more than 10 connected household devices[i] and pays for three streaming services.[ii] Globally, the average consumer interacts with more than eight social media accounts[iii] and has around two email accounts.[iv]
That makes it very difficult for today’s marketers to measure what’s actually causing customers to engage and/or buy. Fortunately, one tool can help marketers accurately calculate conversions across channels. It’s called an identity graph.....
No comments:
Post a Comment