The Direct Marketing Industry Mourns the Loss of Penny Vane

Vane, who created Caples' Courageous Client award, was a passionate supporter of the industry for the entirety of her career. Vane's passion for direct marketing-and 25 years of success in it-was possibly her destiny: She learned her trade as a child, over the dinner table, as the daughter of Peter Vane, who was one of the first-generation direct marketers.

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