Royal Mail has launched its first major ad campaign for its direct marketing arm, MarketReach, in a bid to convince advertisers digital isn't the only option. The 'Mail Men' campaign pays homage to hit US period drama Mad Men , and features key marketing leaders espousing positive views on direct mail, including Karen Blackett, CEO of MediaCom and Saatchi & Saatchi Fallon Group CEO Robert Senior.
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http://ift.tt/15O9Bk2
