Video supply side platform LiveRail is introducing Deal ID support for all its publisher clients to bring real-time bidding and direct ad sales methods closer together.
http://www.adexchanger.com/digital-tv/liverail-backs-deal-id-in-bid-to-make-programmatic-more-like-direct/
http://www.adexchanger.com/digital-tv/liverail-backs-deal-id-in-bid-to-make-programmatic-more-like-direct/
