From Friends and Family Funding to $30 Million Exit: Vertical Response Founder Janine Popick

Sramana Mitra: You have just raised that $1.2 million friends and family round. You haven't raised any more money beyond that? Are you profitable at this point? Janine Popick: Any money we made, we put back into the business.

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From Friends and Family Funding to $30 Million Exit: Vertical Response Founder Janine Popick

... with their email. We sold through them like crazy. It was like mining Big Data. We were coming from doing direct mail and catalog into an age where in an hour, you can start to see your response rate. Janine Popick: Nothing. My husband and I had ...

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From Friends and Family Funding to $30 Million Exit: Vertical Response Founder Janine Popick

... local community newspaper. I decided that after I was in sales, I was going into direct marketing. I did lots of direct mail for small direct marketing agencies in New York. I really got the hankering for direct marketing. When you could actually ...

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