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Friday, February 27, 2015

US stocks sag but remain close to record highs

Wall Street stocks fell modestly Friday but remained close to record highs to close out the best single-month performance since 2011. Despite shedding 6.24 points for the day, the broad based S&P 500 scored its best month since October 2011, putting on 5.5 percent, to end at 2,104.50.

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US markets little changed after Q4 growth downgrade

Wall Street stocks fell slightly in early trade Friday after a downward revision to fourth-quarter US economic growth came in less severe than expected. Thirty minutes into trade, the Dow Jones Industrial Average was down 23.29 points at 18,191.13.

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Big Money for Big Data: Marketers Will Spend $11.5 Billion in 2015

Display ads and emails will each command $1 billion for the first time. Direct mail merits most of the rest.

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Thursday, February 26, 2015

Clemenger Group dominates direct marketing awards

Free audio stream, including stories that are padlocked on our site. Listen on any device, anywhere.

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M'sian billionaires, incl Dr M's sons, now poorer due to oil price slump

The US business magazine reported yesterday the net worth of the second son of former prime minister Tun Dr Mahathir Mohamad had plunged by RM1.8 billion in a 42 per cent drop-the biggest drop in percentage terms of anyone in Forbes' Malaysia's richest list this year-knocking him out of the billionaire ranks. Mokhzani is Malaysia's 26th richest person and a large investor in the region's biggest oil and gas services provider, SapuraKencana Petroleum.

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Wednesday, February 25, 2015

Oil Burns a Hole; Malaysia's Billionaires Reel As Ringgit Slips

On my radar are wealth creators, innovators and trendsetters. Sometimes I follow them and other times they follow me.

http://ift.tt/1Bdwzya

Marketing and Advertising Agency Quattro Establishes Healthcare...

... and retain customers," said Boerger. "As one-to-one marketers, we operate across multiple channels including direct mail, print, television, outdoor and digital, as well as social and content marketing." Led by founders Dan Boerger, Tom McNamara and ...

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Tuesday, February 24, 2015

No Calls From Your Real Estate Radio Ads? This Clever Tip Will Change That

Last week I wrote a post center around direct mail , which is probably the #1 marketing tool for most investors. All the investors I talk to on a daily basis are using some form of direct mail.

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Valpak Rebrands Itself

The prodigious mailer's upbeat new blue and green logo marks it as a good neighbor and a digital player. Valpak , which established itself as a direct mail leader over four decades with its coupon-stuffed envelopes, has introduced a new logo and positioning reflecting its place in a digital world.

http://ift.tt/1vwtVCJ

Marketing Pro Acquires Central Alabama Valpak Territory

... to succeed, and we look forward to watching their territory grow in the coming years.' A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically targeted households per month in more than 100 ...

http://ift.tt/1DlL5mW

Marketing Pro Acquires Central Alabama Valpak Territory

... to succeed, and we look forward to watching their territory grow in the coming years." A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically targeted households per month in more than 100 ...

http://ift.tt/1Bn42Ib

Opinion: Overcoming the CMO 'credibility gap' as sales tracking gets harder

Let's say you get a direct mail package that offers you a new cell phone if you switch providers. In fact, the mailing reminds you that you wanted a new cell phone.

http://ift.tt/17ToDpI

MarketLive's Ken Burke to Speak at 2015 Bronto Commerce Marketing Summit

Ken Burke, founder and CEO of MarketLive, the leading technology platform for enabling Total Commerce for fast-growing retailers, is a featured speaker at the 2015 Bronto Commerce Marketing Summit. The Summit will be held March 2-5 in Miami, Florida.

http://ift.tt/1BldLik

A Busy Start to 2015 for Wilde Agency

Wilde Agency has announced three new account wins, two internal promotions, and a redesigned website. The new accounts are First National Bank of Omaha, the largest privately owned banking company in the United States and ranked one of Forbes magazine's "Best Banks in America" for four consecutive years; Yodle, a leader in all-in-one online marketing solutions; and MicroFinancial, a provider of equipment financing and leasing services to small businesses.

http://ift.tt/1w6BTO6

Monday, February 23, 2015

U.S. Supreme Court Update, March/April 2015

On 12/8/14, the Supreme Court heard oral arguments in Direct Marketing Ass'n v. Brohl, where the Court has been asked to decide whether the Direct Marketing Association's challenge to a Colorado law imposing information notice and use-tax reporting requirements on nonresident remote retailers could be heard in federal court or whether the Tax Injunction Act bars jurisdiction.

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U.S. Supreme Court Update, March/April 2015

On 12/8/14, the Supreme Court heard oral arguments in Direct Marketing Ass'n v. Brohl, where the Court has been asked to decide whether the Direct Marketing Association's challenge to a Colorado law imposing information notice and use-tax reporting requirements on nonresident remote retailers could be heard in federal court or whether the Tax Injunction Act bars jurisdiction.

http://ift.tt/1DNTXmm

True Incentive Helps Others Build Successful Businesses through Mentorship

Fort Lauderdale, FL, February 23, 2015 -- -- True Incentive believes a company's success can also be measured by how much time it spends helping others be successful. That's why they've joined ARDA-WIN Advantage, a women-centric group, that helps others to market and grow their businesses.

http://ift.tt/1w1kq9K

Prostate Cancer UK hunts for direct agency

... now seeking an agency with experience across a range of direct marketing and, in particular, direct response TV, direct mail and online. Working closely with the individual giving team and other key stakeholders, the agency will support Prostate ...

http://ift.tt/1zyODOG

Sunday, February 22, 2015

"Softchoice Corporation - Strategic SWOT Analysis Review" now available at Fast Market Research

Strategic SWOT Analysis Review provides a comprehensive insight into the company's history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the company's key employees, key competitors and major products and services.

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Saturday, February 21, 2015

Advertising Sales Representative

Thank you for your interest in the Advertising Sales Representative. To begin the application process, please enter your information below.

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Friday, February 20, 2015

Industry Mailing Lists Updated and Verified to Meet Demand

... lists for all records categorized by SIC Code. Campaigns can be launched via email marketing, telemarketing or direct mail. To learn more about the company, call 877.440.3282. About Exact Data Exact Data is a Chicago-based multi-channel marketing ...

http://ift.tt/1CUA63o

Disrupt Your Business-Before Your Competitors Do

That was the sentiment three executives at analyst firm Sirius Decisions-Jason Helk, VP and group director; Jeff Lash, service director, product management; and Mark Levinson, service director, sales operations strategies-shared during a presentation at the most recent Sirius Decisions Summit. The reason for their assertion? Disruption.

http://ift.tt/1DzIVTg

Thursday, February 19, 2015

Arandell Corp. Undergoes First Major Interior Remodel of Its Offices in More Than 34 Years

... database marketing, mobile solutions, logistics and consulting services to its partners in the retail and direct mail catalog markets. Arandell's client-focused associates work hard to deliver expert solutions that go far beyond expectations. ...

http://ift.tt/1FzmgqJ

Ben Carson hires fundraising adviser

Ben Carson is expanding his fundraising operation, bringing on a senior adviser with ties to Newt Gingrich to run his small-dollar fundraising efforts if he runs for president. Mike Murray, president and CEO of TMA Direct, a direct-mail firm that does work for conservative organizations and outlets ranging from the National Rifle Association to National Review, would oversee Carson's grassroots fundraising, if the retired neurosurgeon makes a play for the White House.

http://ift.tt/1FzxmvX

Youngevity International (YGYI) Announces Expansion into Kazakhstan

Youngevity's new office will provide a central location in Almaty that is fully equipped with a sales and distribution center to handle product ordering to delivery, a large conference room, customer service department, and a product showroom. "We are proud to open our first office in Kazakhstan, which is one of the largest international markets in the direct selling industry," said Steve Wallach, Youngevity's Chief Executive Officer.

http://ift.tt/1BqbBxa

Standard Register to Launch SMART Franchise Marketing at IFA Annual Convention

... Marketing provides franchisees with immediate access to a simple solution for ordering personalized marketing, direct mail, point-of-purchase signage and campaign materials in just the right amounts," said Shawn Dan, franchise solutions director, ...

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Email Is a Relationship and a Conversation

... to boost your subscribers. It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon. How you can entice your customers to click through while encouraging them to share information ...

http://ift.tt/19BYlKh

7 Strategies for Improving Mobile Coupon Redemption Rates

As smartphone use continues to soar, the landscape for promotions and offers is shifting. Despite the push to digitize coupons and phase out printed materials, mobile coupon redemption rates remain surprisingly low.

http://ift.tt/1G78QzT

Wednesday, February 18, 2015

Experts from IWCO Direct Play Pivotal Role in Developing "The...

Digital inkjet technology is revolutionizing the printing industry, allowing for high-volume printing of highly personalized direct mail. But there is a lot that agency and in-house designers need to know in order to design effectively for the technology.

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For Spectrum Marketing, the Best Alternative to a New Heidelberg Is a Pre-Owned Heidelberg

... demands. The company's primary focus as an organization is the design, production and logistics related to direct mail marketing. It also provides a wide range of general commercial printing products, including brochures, catalogs, flyers and ...

http://ift.tt/1DrUvj5

Market Report, "MSC Industrial Direct Co., Inc. (MSM) - Financial and ...

The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

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Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan

... stop you from pursuing the sale. It's undeniable that technology has changed the direct marketing industry, but direct mail isn't going anywhere anytime soon. In today's world, you need to think differently. If you're doing any of these things, it's ...

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Longtime DMA Prez Bob DeLay Dies at 96

... of commerce . "As president of DMA for an unprecedented 26 years, Bob's vision for direct marketing transcended direct mail to include all forms of marketing and advertising around the world," said Alliant CEO JoAnne Monfradi Dunn, current president ...

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Access to America's Most Influential Now Available from WIP Omnichannel

... With WIP Omnichannel these influential people can now be reached through digital display, mobile, video, direct mail and email. The WIP database was built with more than one billion points of "ground-truth" data associated with known individual ...

http://ift.tt/1vi9rO1

Data-Mail Grows New Applications in Full-Color Inkjet

MELVILLE, N.Y., Feb. 18, 2015 -- Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc., today announced that Data-Mail, Inc. , a Connecticut-based direct mail production company has expanded its robust fleet of offset and digital printing equipment to include an Oce ColorStream 3900 full-color inkjet printing system, part of the Oce ColorStream 3000 Series . Founded in 1971 as a full service print and mail processing company, Data-Mail has grown to become one of the nation's largest direct mail companies, producing over five million mail pieces daily.

http://ift.tt/1MxeQ9n

Data-Mail Grows New Applications in Full-Color Inkjet

MELVILLE, N.Y., Feb. 18, 2015 -- Canon Solutions America, Inc., a wholly owned subsidiary of Canon U.S.A., Inc., today announced that Data-Mail, Inc. , a Connecticut-based direct mail production company has expanded its robust fleet of offset and digital printing equipment to include an Oce ColorStream 3900 full-color inkjet printing system, part of the Oce ColorStream 3000 Series . Founded in 1971 as a full service print and mail processing company, Data-Mail has grown to become one of the nation's largest direct mail companies, producing over five million mail pieces daily.

http://ift.tt/1MxeQ9n

SteelHouse Reports a Fantastic Start to 2015 Thanks to Its Growing List of Top 1,000 Advertisers

Marketing technology company, SteelHousea announced at the eTail West Conference in Palm Springs that they achieved the aforementioned growth milestone due to a combination of newly on-boarded customers and increased budgets from existing customers, as the ROI-driven platform continues to exceed customer performance expectations. SteelHouse was founded by Mark Douglas, former Vice President of Engineering at the Rubicon Project, and has delivered a full end-to-end performance marketing platform; combining audience segmentation, multi-touch advertising, creative tools, and transparent reporting - all in a single platform.

http://ift.tt/1CI0tqL

Tuesday, February 17, 2015

Fosina Marketing Group - Hudson Valley DMA

... yet only 12% consider digital integration a top priority. Co-targeting online/offline is proving that direct mail prospects who receive display ads out-perform those who don't. Re-targeting web visitors in instantaneous as opposed to waiting weeks ...

http://ift.tt/1FpxA8L

Direct Mail

A credit card offer targeted at a specific consumer and sent through the mail. Direct mail credit card marketing tends to become more popular when the economy is performing well and credit is readily available, and less popular when the economy is performing poorly and issuers are reluctant to offer new credit.

http://ift.tt/1ve5M3D

4 Reasons to Use Direct Mail Marketing Instead of Email Marketing

These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers. When you work in direct mail, like I do, it means spending some time defending your business.

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Why data quality is essential to your analytics strategy

... that the state of Georgia was its best market. With a new product coming out, it invested heavily in a targeted direct mail campaign, and only after the fact discovered that three-quarters of the postal addresses were bad. The campaign failed ...

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Press release distribution, EDGAR filing, XBRL, regulatory filings

Dr. Henry is the ... )--BioRestorative Therapies, Inc. , a life sciences company focused on adult stem cell-based therapies for various personal medica... )--Certara's D360 version 8.0 supports connections to broader and more diverse data sets, increases collaboration across silos, and delivers faster time to insight fo... )--AC Lordi, a leading provider of accounting and risk management consulting and executive search, announced today that Joe Heater has joined the firm as Director in A... )--Violin MemoryA , Inc., a leading provider and pioneer of award-winning all-flash storage arrays, announced worldwide availability of the Flash Stora... )--Saama Technologies, Inc. today announced Fluid Analytics Enginea , a highly flexible analytics technology that results in fast, measurable business outcomes exactl... First Data Chairman and CEO Frank Bisignano Announces $7 Million Partnership ... (more)

http://ift.tt/1vb3C4N

Press release distribution, EDGAR filing, XBRL, regulatory filings

Dr. Henry is the ... )--BioRestorative Therapies, Inc. , a life sciences company focused on adult stem cell-based therapies for various personal medica... )--Certara's D360 version 8.0 supports connections to broader and more diverse data sets, increases collaboration across silos, and delivers faster time to insight fo... )--AC Lordi, a leading provider of accounting and risk management consulting and executive search, announced today that Joe Heater has joined the firm as Director in A... )--Violin MemoryA , Inc., a leading provider and pioneer of award-winning all-flash storage arrays, announced worldwide availability of the Flash Stora...

http://ift.tt/1vb3BOj

Press release distribution, EDGAR filing, XBRL, regulatory filings

Dr. Henry is the ... )--BioRestorative Therapies, Inc. , a life sciences company focused on adult stem cell-based therapies for various personal medica... )--Certara's D360 version 8.0 supports connections to broader and more diverse data sets, increases collaboration across silos, and delivers faster time to insight fo... )--AC Lordi, a leading provider of accounting and risk management consulting and executive search, announced today that Joe Heater has joined the firm as Director in A... )--Violin MemoryA , Inc., a leading provider and pioneer of award-winning all-flash storage arrays, announced worldwide availability of the Flash Stora... )--Saama Technologies, Inc. today announced Fluid Analytics Enginea , a highly flexible analytics technology that results in fast, measurable business outcomes exactl... First Data Chairman and CEO Frank Bisignano Announces $7 Million Partnership ... (more)

http://ift.tt/1EJbTgm

Monday, February 16, 2015

Direct Response Media Group and Valpak of Canada Form Partnership to Expand Reach Throughout Canada

... expands our reach and allows us to help more Canadian businesses gain more customers and increase sales." Beyond direct mail, both companies have vast expertise in digital marketing and plan to combine expertise through the DRMG Digital division and ...

http://ift.tt/1AdVS0Y

Coastal Media Making Big Splashes in Auto Industry

... partnerships with more than 600 clients and affiliates, including ad agencies. Coastal Media offers expertise in direct mail, staffed events and sales event training from greeter to closer. A resurgence in the effectiveness of direct mail has become ...

http://ift.tt/1zidfes

Friday, February 13, 2015

Cabelas Upgraded to "Buy" by DA Davidson

Cabelas traded up 2.35% during mid-day trading on Friday, hitting $53.55. 1,328,827 shares of the company's stock traded hands.

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Kristin Naragon of Adobe: Traditional Email Solution Providers Aren't Cutting It With Marketers

Even in the age of social media, text messaging, chat and mobile apps, email is still the main channel marketers use to connect with customers and prospects on a large scale. But, according to a new study from Adobe, two-thirds of email marketers are unhappy with the service they are getting from their email solution providers.

http://ift.tt/1F5Q0LJ

Is direct mail still essential in the media mix?

Royal Mail is aiming to boost the appeal of mail and target its 'image problem' with new research and an ad campaign. "Our offers and category are frequently complex, so direct mail is a great way to explain things that can't be explained in the TV format.

http://ift.tt/1EkR4rn

4 marketing requirements to make 2015 even more profitable

As a global digital marketing agency representing top brands around the world, we, like every other business, live in a constant state of 'betterment.' Our clients are never satisfied with the status quo.

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Thursday, February 12, 2015

Modern Postcard VP Keith Goodman to Speak at EXHIBITORLIVE

Modern Postcard, leader in direct mail and quality promotional printing for over 20 years, has announced that Keith Goodman, Vice President of Corporate Solutions, will be speaking for the first time at EXHIBITORLIVE. Designed for marketers, leaders and decision makers in the exhibits and events industry, the show will take place on March 1-5 at the Mandalay Bay Convention Center in Las Vegas, Nevada.

http://ift.tt/1F3kTAg

i.Predictus Welcomes Altman Dedicated Direct As New Client

Altman Dedicated Direct provides robust direct marketing solutions for its clients including strategy, tactics and oversight of implementations through analysis of results. "We look forward to working with the team at i.Predictus to provide all of our clients, regardless of size, with the fastest, most effective and actionable solutions to their marketing and advertising needs," says , President and CEO of Altman Dedicated Diect.

http://ift.tt/1AsJKLn

INTERQUEST Announces Second Digital Printing Forum in Brussels

... Communication," will focus on the synergy between print and electronic communication and the convergence of direct mail and transactional printing. The afternoon seminar, "Digital Printing in Publishing" will examine digital printing opportunities ...

http://ift.tt/1AsJKeu

iti Direct Mail Launches Every Door Direct Mail Service

An industry leader in direct mail and printing is now offering a service that makes it easy and cost effective to market to specific neighborhoods. EDDM marketing is less expensive than traditional direct mail since it neither needs a mailing list nor the mail pieces need to be individually addressed.

http://ift.tt/1EgYnQJ

Is direct marketing still essential in the media mix?

Royal Mail is aiming to boost the appeal of mail and target its 'image problem' with new research and an ad campaign. "Our offers and category are frequently complex, so direct mail is a great way to explain things that can't be explained in the TV format.

http://ift.tt/1FBJPwr

Wednesday, February 11, 2015

Mail in the Digital Age, with Postal Service CIO Jim Cochrane.

... to use some digital-style performance measures like pay per clicks--clicks that are used with digital ads--for direct mail. Is that something that's a possibility? Is that something that the IMb can be correlated with action taken by consumers after ...

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Whata s the Secret Mix for Social Media Success?

... ecisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

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Selectmen sign contract with aggregate's consultant

The selectmen last Wednesday voted to sign a service agreement with a consultant that will work with 13 cities and towns who will purchase energy together with the hope that buying electricity in a larger volume will get them a less expensive price than if they bought energy on their own. The consultant that is working with the towns and cities, in conjunction with the Southeastern Regional Planning and Economic Development District, is named Good Energy and was represented by Stefano Loretto at the selectmen's meeting last week.

http://ift.tt/1DZQbEA

Collin Street Bakery: Classic Marketing Never Goes Out of Style

If you are looking for a great example of why customers should add color to their direct mail envelopes, look no further than Collin Street Bakery. Working with direct mail consultant Greg Hennerberg of the Hennerberg Group, this Texas-based bakery achieved a 60 percent lift with a simple direct mail packet.

http://ift.tt/1zV3lSu

Tuesday, February 10, 2015

Advisors Forum: Entering the - Omnichannel' Era

For anyone who's spent any appreciable time in the marketing world, the seemingly constant debuts of new buzzwords to describe a sector or technology can become tiresome. But woe is the marketer who doesn't make sure they are educated in all the latest "marketing-speak."

http://ift.tt/1ztVzeF

Monday, February 9, 2015

Direct Mail Specialist Pitney Bowes Makes Digital Strides

... through physical and digital, it's not an either/or. No client talks exclusively about reaching people through direct mail or digital or mobile. Everyone has their own version of omnichannel. They want to know the right way to optimize that mix for ...

http://ift.tt/1ICKrqS

Sunday, February 8, 2015

American Litho Expands Color Customization Capabilities with KODAK Inkjet Technology

The installation of six new KODAK PROSPER S20 Imprinting Heads for American Litho has expanded the printer's hybrid digital printing offerings, giving it the ability to further personalize marketing materials for its customer base. The Carol Stream, IL-based print service provider specializes in direct marketing through analytics, targeted direct mail and packaging.

http://ift.tt/1ALdmoq

Friday, February 6, 2015

Baker Goodchild anticipates election direct mail fever

Birmingham-based direct mail fulfilment and print management services provider, Baker Goodchild, has announced that is gearing up for an anticipated increase in the demand for its direct mail services, as the lead-up to this year's General Election intensifies. Baker Goodchild has confirmed that it has already had one of the political parties approach the direct mail and fulfilment specialist with regards to using its promotional mailing services, and it expects that other parties will follow suit as they look to get their respective messages and campaign information out to the voting public.

http://ift.tt/1ABUgB6

What to expect at the 6th Annual Mobile Marketing Day 2015 New York

The sixth annual Mobile Marketing Day will provide an opportunity for database and direct marketers to deepen their knowledge around the latest mobile tactics and strategies driving success for others. The one-day event will take place in New York on March 12 and is limited to 100 attendees with a focus on agencies, brands and publishers.

http://ift.tt/1zeIcim

TheStreet Downgrades Vitamin Shoppe to Hold

VSI has been the subject of a number of other recent research reports. Analysts at Bank of America downgraded shares of Vitamin Shoppe from a "neutral" rating to an "underperform" rating and set a $40.00 price target on the stock in a research note on Thursday, January 8th.

http://ift.tt/1zeIc23

Thursday, February 5, 2015

Attention shoppers: Catalogs making comeback

In this digital age when filling a shopping cart requires little more than clicking on a screen, the printed retail catalog keeps vying for a place on the coffee table. From Anthropologie to American Girl, Pottery Barn to Patagonia, retailers are still relying on direct mail even as they spend considerable resources on improving their websites to accommodate the steady increase in online shopping.

http://ift.tt/1CzaBXO

Inland Group, LLC Acquires MCS Eagle FlexPrint

MCS, Inc. is pleased to announce that Inland Group of Orange County CA has recently acquired the MCS Eagle FlexPrint printer. Inland Group is a full service printer, providing design, database, lettershop, variable data printing, EDDM, fulfillment and direct mail services.

http://ift.tt/1ufhiLP

USPS Workers to a Vigorously Opposea Staples/Office Depot Merger

... Insight economic model on the impact of direct marketing across all industries and sectors (PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill ...

http://ift.tt/1KuO8dF

Staying Alive: Why Direct Mail Continues to Thrive

But here we are, after the radio ad, and the television ad, and the Internet, and email marketing, and the banner ad, and content marketing and so on and so forth." And, year upon year, direct mail continues to be an integral part of almost every well-rounded direct marketing campaign.

http://ift.tt/1xqThfU

Truman Pope Builds Lettershop Services at American Litho

Truman Pope brings nearly 30 years of experience to his post as Senior Director of Lettershop Operations at American Litho of Carol Stream, Illinois. Under his leadership, ALitho's lettershop has nearly doubled in size, handling multi-million-piece mailings for national brands and putting the finishing touches on commercial jobs of all sizes.

http://ift.tt/16F7cd1

Short Interest in Tech Data Corp Expands By 30.1%

Tech Data Corp saw a significant growth in short interest in January. As of January 15th, there was short interest totalling 1,659,033 shares, a growth of 30.1% from the December 31st total of 1,275,544 shares, ARN reports.

http://ift.tt/1v0RA8V

Wednesday, February 4, 2015

Acxiom Q3: LiveRamp And AOS Doing Well, But Core Business Still Flagging

... in Acxiom's legacy business. "Call that $8 million out of the top line. Volume declines - people doing less direct mail or data models - caused another $5 million of top-line leakage. To offset that, we generated $6 million in new business. So net ...

http://ift.tt/16BJiz5

Product Marketing Lead - " strong quant

The main highlights of the position are developing strategy, campaign implementation, lead generation, and data manipulation supporting offline marketing for global marketing, product management, sales, and creative teams. Note: This role is being targeted to hold direct reports down the road.

http://ift.tt/1EGLJOL

Truman Pope Named Head of Lettershop Operations at American Litho

February 4, 2015 - Truman Pope of New Lenox, IL, has been named senior director of lettershop operations at American Litho, one of the region's fastest-growing commercial printing and direct marketing firms. Pope comes to ALitho from Specialty Printing, where he also managed the lettershop team.

http://ift.tt/1F66X5P

Bader Rutter Earns Two 2015 Ad Age BtoB Best Awards

... http://ift.tt/16lv9Fa. A runner-up award for Dow AgroSciences' Surveil Co-pack soybean herbicide recognized direct mail efforts. The theme for the multi-hit campaign was "Don't let weeds control you," and the mailers used visuals of farmers with ...

http://ift.tt/18MG6RI

Tuesday, February 3, 2015

American Litho Expands Direct Mail Color Personalization with Kodak Prosper S20 Heads

February 3, 2015 - The installation of six new Kodak Prosper S20 Imprinting Heads for American Litho has expanded the printer's hybrid digital printing offerings, giving it the ability to further personalize marketing materials for its customer base. The Carol Stream, IL-based print service provider specializes in direct marketing through analytics, targeted direct mail and packaging.

http://ift.tt/1zceeAu

Let's Get Personal About Email Marketing

'Marketers know, the more information you have about your current and potential prospects the better you can customize messages and increase potential conversion. Many marketers come to Anchor with a list of names and addresses and enhance their databases by appending email addresses, demographic data and even other buying habits.

http://ift.tt/1x7ZPjm

Monday, February 2, 2015

Direct Response Marketing Expert, Andrew Cass Urges Businesses to Face the Ugly Truth About Email

PRLog - Feb. 2, 2015 - MIAMI -- Andrew Cass, Co-founder and President of RemarkaMobile, tells business owners to rethink their marketing budgets to focus on SMS Text Marketing first and foremost in conjunction with email and direct mail. Miami, FL, February 2, 2015: Co-founder and President of RemarkaMobile, Andrew Cass, nationally recognized expert on Direct Response Marketing, has posted a new blog on the RemarkaMobile website entitled, " The Short Code to Take Your Marketing From Ugly to Magnetically Attractive.

http://ift.tt/1yvoakw

American Litho Campaigns to Fight Cancer, Aims to Raise $20,000 for American Cancer Society

... anytime, day or night. About American Litho American Litho is a leading provider of commercial printing, direct mail and packaging solutions for top brands across the United States. The company provides a full range of web, sheet-fed, wide-format ...

http://ift.tt/1K3OHNq

How Direct Marketing Fueled Ben Carson's Rise

... Draft Ben Carson for President Committee, raised more than $12 million in the 2014 cycle through email and direct mail with appeals featuring Carson's name. That effort, which Carson plays no direct role in supporting, collected more during the ...

http://ift.tt/166LtcP

Press release distribution, EDGAR filing, XBRL, regulatory filings

The apps or "EnScripts" provide extensibility and automation for users of EnCaseA products, sig... )--FUND A db x-trackers MSCI World Consumer Discretionary Index UCITS ETF DEALING DATE A 30-Jan-15 NAV PER SHARE A USD22.2741 NUMBER OF SHARES IN ISSUE A 1,920,000 CODE A )--Nordson EFD's automated fluid dispensing systems that combine precise dispensing with fast & easy programming will be at MD&M West. These closed-loop systems... )--MeriTalk today announced the results of its new report, "Heart of the Network: Data Center Defense," underwritten by Palo Alto Networks.

http://ift.tt/1zvUW9u

Press release distribution, EDGAR filing, XBRL, regulatory filings

The apps or "EnScripts" provide extensibility and automation for users of EnCaseA products, sig... )--FUND A db x-trackers MSCI World Consumer Discretionary Index UCITS ETF DEALING DATE A 30-Jan-15 NAV PER SHARE A USD22.2741 NUMBER OF SHARES IN ISSUE A 1,920,000 CODE A )--Nordson EFD's automated fluid dispensing systems that combine precise dispensing with fast & easy programming will be at MD&M West. These closed-loop systems... )--MeriTalk today announced the results of its new report, "Heart of the Network: Data Center Defense," underwritten by Palo Alto Networks.

http://ift.tt/166hBNJ

Sunday, February 1, 2015

Nu Skin Enterprises, Inc. (NUS) - Financial and Strategic SWOT...

The company sells its personal care products under the Nu Skin brand and nutritional supplements under the Pharmanex brand. Its personal care product line primarily includes core skin-care system and targeted treatment products.

http://ift.tt/161RRSC