Gmail's Unsubscribe Button Could Be a Huge Blow to Email Marketers

How many times have you wanted to unsubscribe from a commercial email list but didn't want to scroll all the way to the bottom of a message and then have to click through to an opt-out landing page that would ultimately require you to click a few more times? Too many times to count, right? Well, Gmail is about to make that a lot easier.

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