Oracle's Blue Kai Deal Could Prove a Boon for Data Brokers

... all this data. How much is too much?" Dayman says. "I feel that we still treat [data-driven marketing] like it's direct mail or email. We say, 'We gotta send as much as we can.' But that's not the reality anymore." Quality versus quantity is a ...

http://ift.tt/1kj7A1A