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Friday, February 28, 2014

Skymall Adds Suspension Training Kit to Healthcare Line

Phoenix, AZ. Whether at home or on the road, the packable and easy to use TRX Home Suspension Training Kit is all anyone needs to develop lean muscle and a rock solid core.

http://ift.tt/1fwzokb

Deliver Media Integrated Marketing Agency Expands Offices and Services

... Print Programs in 2011 and executed a name change and rebranding. The company, which specializes in targeted direct mail, postcard marketing campaigns, and database management, has expanded its service offerings to include a wide range of marketing ...

http://ift.tt/1hIuIF3

Beware of dubious data providers: a 9-point checklist

Are you hounded by email pitches offering access to all kinds of prospective business targets? I am, and I hate it.

http://ift.tt/1cfjZnU

Eugene Montanez Announces Launches ?Direct Mail is Not Dead? on Amazon.com

Author, business owner and marketing expert Eugene Montanez has announced the launch of his new book, "Direct Mail is Not Dead" on Amazon.com.

http://ift.tt/1dIhEg7

Deliver Media Integrated Marketing Agency Expands Offices and Services

... Print Programs in 2011 and executed a name change and rebranding. The company, which specializes in targeted direct mail, postcard marketing campaigns, and database management, has expanded its service offerings to include a wide range of marketing ...

http://ift.tt/Nb7tu5

Baker Goodchild reflect on 2013 and how direct mail continues to go from strength to strength

Despite living in a world that is now dominated by a digital presence, direct mail still continues to go from strength to strength.

http://ift.tt/1mLagXa

Schooling a Curmudgeona Denny Hatch on a New-Schoola Marketing

's article before agreeing to run it. Upon review, we think he makes some legitimate points about what may really differentiate and "old school" and "new school" of direct marketing.

http://ift.tt/1eDDykf

Thursday, February 27, 2014

The Data Exchange: A Mutual Commitment

From time to time, many of us put impatience ahead of good sense. We run across the street against the traffic light to get to our destination as quickly as possible.

http://ift.tt/1gRQ3xs

2013 NZ Direct Marketing Awards a " who did the judg...

In the 26th year of celebrating the NZ Direct Marketing Awards, four marketing innovators took out the top awards: the Nexus Supreme, Grand Prix, Direct Marketer of the Year and The Direct Marketing Organisation of the Year.

http://ift.tt/1cXLpwr

Non-Profit Organization Lists Are a Hot Commodity at Exact Data

"Non-Profits are abundant," comments CEO Larry Organ, "and it is our job to provide marketers with the information they need to directly impact their business."

http://ift.tt/1cXuBFX

2013 NZ Direct Marketing Awards – who did the judges love?

In the 26th year of celebrating the NZ Direct Marketing Awards, four marketing innovators took out the top awards: the Nexus Supreme, Grand Prix, Direct Marketer of the Year and The Direct Marketing Organisation of the Year.

http://ift.tt/OHqjKo

Direct Mail Marketing Company Reports on Super Bowl Ads

... compelling marketing campaign with staying power. About Ballantine Corporation The Ballantine Corporation offers direct mail services including printing, mailing and personalized URL's. The business has been family-owned since 1966 . Contact Info: ...

http://ift.tt/1dFcPUO

NYSE Active Stock Watch List: Kinder Morgan, Inc. (NYSE:KMI) and...

Growing Stock Report expands its NYSE Active Stock Watch List adding Kinder Morgan, Inc. and Vitamin Shoppe, Inc. .

http://ift.tt/1kcIpRj

Plum Grove Announces Record Sales Growth in 2013

... over 27% growth in fiscal year 2012. Fueling this growth is Plum Grove's most successful product: full service direct mail marketing. The firm provides marketing consultation, art design, printing, and mailing for a number of corporate clients. The ...

http://ift.tt/1dEnSxt

Sir Speedy Boston Helps Local Business Reach Their Customers With USPS Every Door Direct Mail

Sir Speedy Printing, located at 1 Milk Street in Boston, brings direct mail marketing campaigns within the reach of small to medium businesses as a Service Provider of the USPS Every Door Direct Mail Program.

http://ift.tt/1kckbXl

Text-Messaging Apps Help Marketers Expand Their Reach

Direct marketers continue to pursue relationships with customers through mobile phones-and for good reason.

http://ift.tt/1cbuKri

Wednesday, February 26, 2014

SG360 , a Segerdahl Company, Names Marcus Bradshaw New CFO

... Brand Design Agency develops and executes award-winning creative that amplifies an idea based on strategy for direct mail, print, TV, OOH, in-store, online and digital platforms. SG360 IMPRESSions is where a massive array of printing presses ...

http://ift.tt/1fI3hwt

Scale: A Third-Party Data Killer

... (CPM). A direct marketer, however, must invest significantly more per customer or prospect to drive a sale via direct mail, typically more than a $600 CPM. These cost constraints mean offline marketers have no choice but to be data efficient and ...

http://ift.tt/1ex2Sbo

Oracle's Blue Kai Deal Could Prove a Boon for Data Brokers

... all this data. How much is too much?" Dayman says. "I feel that we still treat [data-driven marketing] like it's direct mail or email. We say, 'We gotta send as much as we can.' But that's not the reality anymore." Quality versus quantity is a ...

http://ift.tt/1kj7A1A

Quek Leng Chan Enjoys a Stock-Price Surge Despite Himself

In a year in which a weakening ringgit, a slowing economy and a lackluster stock market hurt many of Malaysia's richest, Quek Leng Chan managed to add $1.6 billion to his kitty, more than anyone else.

http://ift.tt/1fIw3Nj

Interline Brands Announces Proposed Debt Refinancing and Tender Offer ...

Interline Brands, Inc., a Delaware corporation , a leading distributor and direct marketer of broad-line maintenance, repair and operations products to the facilities maintenance end-market, announced today that the Company and its wholly-owned subsidiary, Interline Brands, Inc., a New Jersey corporation , are pursuing a proposed debt refinancing.

http://ift.tt/1o6HtuY

Oriental Trading makes niche healthcare acquisition

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

http://ift.tt/1cQvUX9

Local farm claims top marketing prize

Hopcott Farm, which runs the Meadows Maze and Hopcott Premium Meats on Old Dewdney Trunk Road, was awarded the 2014 Best of Show award in the North American Farmers Direct Marketing Association convention in Kansas City, Missouri.

http://ift.tt/OCwFuo

Press release distribution, EDGAR filing, XBRL, regulatory filings

Consolidated and Comb... )--SciQuest, Inc. , the largest pure-play provider of cloud-based business automation solutions for spend management, today announced that the ... )--Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of ... )--The all-electric ... (more)

http://ift.tt/1dzgyTL

Press release distribution, EDGAR filing, XBRL, regulatory filings

Consolidated and Comb... )--SciQuest, Inc. , the largest pure-play provider of cloud-based business automation solutions for spend management, today announced that the ... )--Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of ... )--The all-electric ... (more)

http://ift.tt/1dz1Axb

Press release distribution, EDGAR filing, XBRL, regulatory filings

Consolidated and Comb... )--SciQuest, Inc. , the largest pure-play provider of cloud-based business automation solutions for spend management, today announced that the ... )--Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of ... )--The all-electric ... (more)

http://ift.tt/1jzTzNc

Youngevity International (YGYI) Inks Consulting Agreement with...

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today that Rhonda Kanning Anderson will immediately begin advising the company on expanding its product offering in Scrap Books, ... (more)

http://ift.tt/1hfyzLF

Best Buy Co., Inc. (NYSE:BBY) and Vitamin Shoppe, Inc. (NYSE:VSI)...

Growing Stock Report expands its NYSE Gainers Weekly Watch List adding Best Buy Co., Inc. and Vitamin Shoppe, Inc. .

http://ift.tt/1hSuBLH

SG360o Names New Chief Financial Officer

... Brand Design Agency develops and executes award-winning creative that amplifies an idea based on strategy for direct mail, print, TV, OOH, in-store, online and digital platforms. a SG360 IMPRESSions is where a massive array of printing presses ...

http://ift.tt/1hevtY1

Tuesday, February 25, 2014

The three Rs of monthly giving: Recruitment, retention and renewal

... helpful tips: 1) The best success comes from campaign integration or a two-step approach. The most common is direct mail followed by phone or a warm lead generated by an on-line community or referral system such as Care2 or Change.org followed by ...

http://ift.tt/180f85A

How to Find the Right Mailing List

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author discusses the two sources you can use to find the best mailing list for your direct mail campaign.

http://ift.tt/1kcnPgN

Facebook to Abandon Its Email Service in March

Facebook will terminate its email service that gives users @facebook.com addresses by the end of March.

http://ift.tt/1kbnz1C

Cabela's Inc. Announces Date for 2014 Analyst/Investor Day

Cabela's Incorporated announced today it will provide a live webcast of its 2014 Analyst/Investor day on Wednesday, March 26, 2014, at 7:30 a.m. MT.

http://ift.tt/1foerBO

Data Brokers Come Under Greater Scrutiny

The latest on this ongoing story of lawmaker's investigation of data brokers. The blurb below names some brokers and products they offer.

http://ift.tt/1cMFPge

Jos. A. Bank Clothiers Stock Rating Lowered by EVA Dimensions LLC

Separately, analysts at Johnson Rice downgraded shares of Jos. A. Bank Clothiers from an "overweight" rating to an "equal weight" rating in a research note on Tuesday, January 21st.

http://ift.tt/1fD9UA4

NYSE Active Stock Watch List: Alcatel-Lucent (NYSE:ALU) and Vitamin...

Equity Profile Report expands its NYSE Active Stock Weekly Watch List adding Alcatel-Lucent and Vitamin Shoppe, Inc. .

http://ift.tt/1cjWNPM

Vitamin Shoppe Given Consensus Recommendation of "Buy" by Analysts

Vitamin Shoppe has been given a consensus rating of "Buy" by the eighteen brokerages that are covering the stock, Stock Ratings Network.com reports .

http://ift.tt/1haX7Ft

PCM (PCMI) Scheduled to Post Earnings on Wednesday

PCM will post its Q413 quarterly earnings results on Wednesday, February 26th. Analysts expect PCM to post earnings of $0.29 per share and revenue of $383.17 million for the quarter.

http://ift.tt/1fBzLIL

Take a Holistic View of Measuring Customer Engagement

Everyone's talking about customer engagement . But that engagement takes many forms, including content consumption, website page views, email opens, paid and organic search clicks, call center interactions, likes and follows, tweets and retweets, and referrals.

http://ift.tt/1pok6R7

Do You Need Data Breach Readiness?

... practices, most of which are around choices offered via our consumers services like DMAChoice.org (opt out for direct mail) and AboutAds.info (opt out for behavioral advertising). However, recently, complaints about phishing and malware have ...

http://ift.tt/1k8Ucgn

10 Ways Your Brand Can Stand Out on Twitter

With more than 241 million active users on Twitter , more and more brands are realizing that establishing a presence there is no longer an option.

http://ift.tt/1dt3OOw

Jos A Bank to review new Men's Wearhouse tender offer

Jos. A. Bank Clothiers, Inc. said that its Board of Directors will review all aspects of the revised, unsolicited tender offer for the Company announced today by The Men's Wearhouse, Inc. and will make a recommendation to stockholders in due course.

http://ift.tt/1k8Q1Bb

Nominum Launches Applications to Power In-browser Marketing and Communication Channel for CSPs

... on our business. The system has been implemented to improve traditional methods of marketing and CRM such as direct mail and telemarketing. The targeted in-browser messaging that is linked to DNS data has resulted in a 11% increase in our retention ...

http://ift.tt/1k85bXx

Monday, February 24, 2014

Vitamin Shoppe Upgraded to Buy at Thomson Reuters/Verus

Separately, analysts at William Blair downgraded shares of Vitamin Shoppe from an "outperform" rating to a "market perform" rating in a research note on Thursday, January 23rd.

http://ift.tt/1h8g63n

SolarCity Doubles Installations, Delays Full Earnings Report

SolarCity Corp. more than doubled the amount of solar panels it installed in the fourth quarter and delayed the release of its complete earnings, citing accounting related to recent acquisitions.

http://ift.tt/1lglcOn

Pinellas direct mail firm linked to FBI probe of Connecticut lawmakers

Direct Mail Systems, a Pinellas County direct mail and printing company that has played a prominent role in Florida politics for decades, confirmed Monday that it is cooperating with the FBI in a criminal investigation of legislators in Connecticut.

http://ift.tt/1hjpnVM

3 Tips for Getting Your Direct Mail Marketing Letters Read

Although the Internet has drastically changed the face of marketing, savvy business owners can still reach prospects and generate sales through direct mail marketing.

http://ift.tt/1hjpm45

Direct marketing firm PostMark names Bowman president

... hin PostMark as senior advisor and partner. Bowman noted that PostMark has continued to add capabilities beyond direct mail and data enhancement in recent years, including printing, fulfillment and marketing services to meet the needs of its clients.

http://ift.tt/1lghdBt

Youngevity International (YGYI) Announces International Expansion into Russia and Israel

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announces initial details of its business development plan for its proposed expansion into Russia and Israel.

http://ift.tt/1fhAKsM

The Vitamin Shoppe Board Sets Record and Annual Meeting Dates

The meeting is scheduled to be held on . In its stores and on its website, the company carries one of the most comprehensive retail assortments in the industry, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and beauty aids.

http://ift.tt/1k3msBa

The resurrection of direct mail?

Data from the Direct Marketing Association benchmarks say that direct mail still reigns supreme, offering response rates of 1.1 to 1.4% versus 0.03% for email, 0.04% for internet display ads and 0.22% for paid search.

http://ift.tt/MnCKsB

Nominum Launches Applications to Power In-browser Marketing and Communication Channel for CSPs

... on our business. The system has been implemented to improve traditional methods of marketing and CRM such as direct mail and telemarketing. The targeted in-browser messaging that is linked to DNS data has resulted in a 11% increase in our retention ...

http://ift.tt/1dnKF0u

Saturday, February 22, 2014

Keynote Speakers Announced for PODi's 2011 AppForum Conference

... of today's socially connected donors, this new edition explains how to mesh today's online technologies with direct mail to produce optimal fundraising results. The book includes current research on timely topics such as: online vs. offline behavior ...

http://ift.tt/1nWYJmv

Source Marketing Direct Represent Top London Direct Marketers at Conference

London's leading outsourced sales and marketing firm Source Marketing Direct will be attending the upcoming sales conference as representatives of the direct marketing industry.

http://ift.tt/1efI2gD

Friday, February 21, 2014

Wine Enthusiast Cracks Down On Cross-Channel Waste With Convertro

Despite Wine Enthusiast's history marketing through direct mail, the purveyor of accessories and storage for wine connoisseurs is pushing into digital channels to complement its catalog business.

http://ift.tt/1f5xSPC

The Vitamin Shoppe Board Sets Record and Annual Meeting Dates

The meeting is scheduled to be held on About the Vitamin Shoppe, Inc. Vitamin Shoppe is a leading multi-channel specialty retailer of nutritional products based in , New Jersey.

http://ift.tt/1gSOeQH

The Data Exchange: A Mutual Commitment

From time to time, many of us put impatience ahead of good sense. We run across the street against the traffic light to get to our destination as quickly as possible.

http://ift.tt/1jRg5Ro

Cabelas Inc - 10-K - Management's Discussion and Analysis of...

The following discussion and analysis of financial condition, results of operations, liquidity, and capital resources should be read in conjunction with our audited consolidated financial statements and notes thereto appearing elsewhere in this report.

http://ift.tt/1hBPElt

Thursday, February 20, 2014

MCS Opens Direct-Mail Demonstration Center in Chicago

MCS has opened its new national demonstration center in Bolingbrook, IL. The 10,000 sqft facility showcases technology solutions for production direct-mailers including color and B&W digital presses , high-speed insertion, Camera and Read/Print Systems, Inkjet systems and Pre-Post equipment.

http://ift.tt/1jgibdC

Case Study: Hospitality Group Replaces Direct Marketing with Hyperlocal Campaigns

... us directly," Perhaes says. "It is very handy for us, because it ultimately will allow for us to cut down on the direct mail that we send." Wind Creek's mobile apps are one part of a broader digital strategy that the hospitality company been ...

http://ift.tt/OdA1Up

The new competencies for direct marketers in 2014

... your skills and marketing approaches. Just over a decade ago, many direct marketers were forced to move beyond direct mail to creating basic websites, using email marketing and more. But now a decade later, reinventing direct marketing core ...

http://ift.tt/1eVMBNc

Wednesday, February 19, 2014

Customer Aftercare: How to Spend Less and Sell More

... sales profession, unlike Marshall, don't usually have the opportunity for weekly personal contact. In that case direct mail is an efficient and effective customer retention tool. And here are a few examples of the type of communications that should ...

http://ift.tt/1gX6JmB

Cabela's founder dies at 77

Richard N. Cabela, an avid hunter who co-founded the direct marketer and retailer of outdoor gear Cabela's, has died.

http://ift.tt/1eRuO9P

MarketLive retailer clients grow web revenue 26.5% in 2013

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

http://ift.tt/NboJz3

Keynote mobile index sets a new record

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

http://ift.tt/OaWkKy

Borderfree looks to raise $86 million in an initial public offering

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

http://ift.tt/1gGILMO

The IAB proposes - cookie' alternatives

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

http://ift.tt/OaAKpp

DMA logo

From DMA: The Direct Marketing Association today announced the 2014 updated version of its Guidelines for Ethical Business Practices .

http://ift.tt/1bMa9cW

China web merchants see the future and it's mobile

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

http://ift.tt/1eSmab9

Newegg launches a Canadian marketplace

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

http://ift.tt/MArY2S

The Cross-Device Question: Acxiom

... identifying information) data. We are unique in that much of our origins came from personal recognition, the direct mail space, email. We can flip between unstructured and structured data through a matching key. That allows us to get more individual ...

http://ift.tt/1kWKnW0

Tribune Direct Installs Third Kodak NexPress Press to Handle Growth

... as its business has grown." Tribune Direct is a recognized leader in the direct marketing industry, offering direct mail to a broad range of clients on a national level and focusing on quality, efficiency, and on-time delivery - while adding ...

http://ift.tt/1hvtOQJ

Tribune Direct Family Installs Third Kodak Nexpress Press to Handle Growth

... as its business has grown." Tribune Direct is a recognized leader in the direct marketing industry, offering direct mail to a broad range of clients on a national level and focusing on quality, efficiency, and on-time delivery-while adding strategic ...

http://ift.tt/1cZY6Dt

Tribune Direct Family Installs Third Kodak Nexpress Press to Handle Growth

... as its business has grown." Tribune Direct is a recognized leader in the direct marketing industry, offering direct mail to a broad range of clients on a national level and focusing on quality, efficiency, and on-time delivery-while adding strategic ...

http://ift.tt/1eRFbdV

Jos. A. Bank Clothiers Announces Commencement of Tender Offer to...

Tenders of shares must be made on or prior to the expiration of the tender offer and may be withdrawn at any time on or prior to the expiration of the tender offer.

http://ift.tt/1bLqkY3

Jos. A. Bank Clothiers Announces Commencement of Tender Offer to...

JoS. A. Bank Clothiers, Inc. today announced that it has commenced a tender offer to purchase up to $300.0 million in value of shares of its common stock at a price of $65.00 per share.

http://ift.tt/1gECDVm

The Perils of Renting Mailing Lists: Bank Mailer Sent to "Slut"

Imagine renting a mailing list for marketing purposes, and finding your company publicly embarrassed on Twitter over it.

http://ift.tt/1e6tGip

Tuesday, February 18, 2014

6 Tips for Creating an Effective Internet Direct Mail Campaign

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author discusses the six things your direct mail pieces must contain in order to get people to visit your website.

http://ift.tt/1e4c8Uh

B2B companies lead direct marketers in order growth

Sales and traffic to online retailers by category and merchant type, data on Amazon and other leading e-retailers, comparisons of leading web retailers, site performance data, more.

http://ift.tt/1gBgtmU

Harland Clarke completes tender offer to acquire Valassis

San Antonio-based Harland Clarke Holdings Corp. said Tuesday it has completed its tender offer in its acquisition of Livonia-based direct-marketing and newspaper coupon giant Valassis Communications Inc. Harland Clarke, which expected to finalize the deal later Tuesday, said it has bought 66 percent of Valassis' outstanding shares for $34.04 per ... (more)

http://ift.tt/1f9JzLg

Cabela's co-founder dead at 77

Richard N. Cabela, an avid hunter who co-founded the direct marketer and retailer of outdoor gear Cabela's, has died.

http://ift.tt/1dHSRfU

Cabela's co-founder and Nebraska native dies at 77

Richard Cabela, a co-founder of outdoor megastore Cabela's, has died. He was 77. He died Monday at his home in Sidney, Neb., Bloomberg reports.

http://ift.tt/1e3KKWt

Richard Cabela, who co-founded outdoor gear retailer Cabela's, dies at 77

Richard N. Cabela, an avid hunter who co-founded the direct marketer and retailer of outdoor gear Cabela's, has died.

http://ift.tt/1jAECKn

Monday, February 17, 2014

Sunday, February 16, 2014

Royal Oak Chamber: Gladiators for members

... can actually expand into business opportunities. * Mailing Lists and New Resident Program: The chamber provides direct mail opportunities to an environment of 'warm leads.' Chamber members are a welcoming business community. Members can use mailing ...

http://ift.tt/1kLhoEv

Friday, February 14, 2014

The Cross-Device Question: [x+1]

... like CRM, then the customer ID becomes key. If you do targeting for offline channels, like building segments for direct mail or email - which bizarrely is online but it behaves like an offline channel - then you're using the persistent offline key ...

http://ift.tt/1jFSQwF

CDW First Of Many Partners To Get New HP Fast Pricing Tool

Solution provider behemoth CDW is piloting a new Hewlett-Packard Fast Pricing program aimed at providing quick turnaround on competitive pricing quotes for volume HP servers and other volume enterprise products.

http://ift.tt/1gFWYYA

Valpak cuts temporary in Pittsburgh area

... Fla. "It's normal during this time of year." Valpak, part of Cox Target Media , works with businesses to create direct mail campaigns and connects with 40 million households nationwide through its blue envelopes, as well as Valpak.com and mobile ...

http://ift.tt/NKsJaA

The Sky Isn't Falling for Direct Mailers

While legislators continue to debate over the looming postage increases , direct marketing consultant and mailer Craig Simpson remains bullish on direct mail.

http://ift.tt/1dOCk58

Thursday, February 13, 2014

CDW First Of Many Partners To Get New HP Fast Pricing Tool

Solution provider behemoth CDW is piloting a new Hewlett-Packard Fast Pricing program aimed at providing quick turnaround on competitive pricing quotes for volume HP servers and other volume enterprise products.

http://ift.tt/1eZaI1S

Direct Marketers Speak Out Against New Data Protection Legislation

Senators John D. Rockefeller IV and Edward Markey introduced legislation Wednesday that would require data brokers to be accountable and transparent about the information they collect and sell about consumers, but the direct marketing industry is already pushing back hard.

http://ift.tt/1btjmqs

Cabela's hiring 150 in Edmonton

Cabela's Canada is hiring about 150 full-time, part-time and seasonal employees to staff its new Edmonton location scheduled to open this spring.

http://ift.tt/1nx0SFo

NYSE Active Stock Watch List: Cabela's Incorporated (NYSE:CAB) and...

Growing Stock Report expands its NYSE Active Stock Weekly Watch List adding Cabela's Incorporated and Alcatel Lucent S.A. .

http://ift.tt/1c2bcmM

Tea party groups are making and spending millions, but not on candidates

... group that caters to conservative clients, was another of the most highly paid vendors, getting $647,820.78 for direct mail, fundraising consulting, media production, postage, and transaction fees. "We were building our supporter base for starting ...

http://ift.tt/1onZisG

Wednesday, February 12, 2014

Email is more powerful than ever if you can get your message right

How to cost-effectively market a business today has never been more challenging or confusing.

http://ift.tt/1j7uf0f

U.S. Military Veteran Expands Valpak Business in New Jersey's Gold Coast

... seven years, and we look forward to many more years with them as franchise partners." A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 ...

http://ift.tt/1bpjpn6

How to Choose the Best Printer for Your Direct Mail Campaign

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author reveals the nine things you should be looking for when choosing a printer for your direct mail campaign.

http://ift.tt/McMzu7

8 New Year's Resolutions Every Ecommerce Entrepreneur Should Make

... If you take a moment to reflect, you'll end up realizing that doing so is probably no better than sending out a direct mail campaign and gauging success based on how many coupons were used or how many surveys were filled out. That's just not going ...

http://ift.tt/1jxlVKp

Streamworks Achieves SOC1 and SOC2 Certification

... throughout the job life cycle. Formed in July 2013 as a joint venture between Action, Inc. and Expedite Direct Mail & Fulfillment, Streamworks serves thousands of customers across a variety of industries, with special focus in financial, healthcare, ...

http://ift.tt/1jxlVtX

Streamworks Achieves SOC1 and SOC2 Certification

... a secure data workflow with built-in accountability throughout the job life cycle. Formed in and Expedite Direct Mail & Fulfillment, Streamworks serves thousands of customers across a variety of industries, with special focus in financial, ...

http://ift.tt/1boMUW1

What to expect at the 5th Annual Mobile Marketing Day 2014 New York

The fifth annual Mobile Marketing Day will delve into what tactics and strategies database and direct marketers can use to tightly mesh mobile into the marketing mix.

http://ift.tt/1bLJQhf

Tanger adding new store in Commerce

Tanger Outlets in Commerce has signed a new lease with Talbots, a leading national ladies clothing chain.

http://ift.tt/1oj3ABm

Success of CNBCs Shark Tank Tuesdays Inspires Miami Entrepreneurs...

... they need. Winners of RSFEs Shark Tank may walk away with thousands of dollars in consulting, public relations, direct mail and training services. Cass said he hopes members and guests will gain a better understanding of the dynamics adopted by some ...

http://ift.tt/1epD7t7

Tuesday, February 11, 2014

Monday, February 10, 2014

Marketing Analytics Manager - Direct Marketing

Absolute "must have's" - at least 5 years exp with email/direct mail/direct marketing in a reporting and analysis function across B2B and B2C segments.

http://ift.tt/1fbgUjK

Carbonite Is An Overlooked Tech Company With Upside Potential

Despite posting a record quarter in 4Q 2013, Carbonite Management is now trading near 52-week lows.

http://ift.tt/1bPwy6G

The Key to Innovative Marketing Is Relevance

Many marketers struggle when it comes to innovation. A few tech start-ups managed to obliterate the status quo almost overnight, and marketers have been trying to keep up ever since-but to some of those marketers, it's not clear why consumers have taken so well to these new companies.

http://ift.tt/1aNs7Lq

AutoLoop Unveils Connecta to Help Dealerships Increase BDC Profits

... in real-time, AutoLoop automatically triggers personalized custom messages through voice, email, SMS and direct mail to precisely targeted customers. As an Inc. 500 company tracking over 40 million dealership customers-with nearly a billion ...

http://ift.tt/1egsTvc

Saturday, February 8, 2014

A San Francisco writer is sent a...

WHEN DIRECT MAIL IS DIRECT FAIL: A San Francisco writer is sent a credit card offer addressed to 'Lisa Is a Slut McIntire,' prompting an apology from the bank.

http://ift.tt/1fHt3ya

Friday, February 7, 2014

How Herbalife Parried Short-Seller With Deft Strategy

When companies face pressure from short sellers, many slip into panic mode. They act defensively or evasively.

http://ift.tt/1l9klfY

Cut Down on The Junk Mail

... - . Fill out form then select what types of direct mail you would or would not like to receive. Then they will then send you a confirmation email that you will need to respond to *If ...

http://ift.tt/NgllDG

Senators Decide to Move Postal Reform Bill to the Senate Floor

... (D-WI) championed the removal of Section 301 last week during the first markup, and though she was unsuccessful, direct mail marketers held hope that her efforts would at least result in revision of the bill's proposed. Unfortunately for direct ...

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Research and Markets: North American Standard Periodical Directory - 2014 Edition

Published since 1964, the 2000-page hardbound book is the largest directory of U.S. and Canadian periodicals with information on more than 63,000 magazines, journals, newsletters, newspapers, and directories in subject categories from Accounting to Zoology.

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JUST 10 +VAT per 1,000 leaflets

Leaflet advertising is a great way to attract new customers, increase profits and grow your business.

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Thursday, February 6, 2014

Senators Decide to Move Postal Reform Bill to the Senate Floor

... (D-WI) championed the removal of the clause last week during the first markup, and though she was unsuccessful, direct mail marketers held hope that her efforts would at least result in revision of the bill's proposed. Unfortunately for direct ...

http://ift.tt/1g7WSbO

Arandell Names Richard Kropski Senior Vice President, Logistics and Supply Chain

... database marketing, mobile solutions, logistics and consulting services to its partners in the retail and direct mail catalog markets. Arandell's client-focused associates work hard to deliver expert solutions that go far beyond expectations. ...

http://ift.tt/1gQNxde

Data-driven Marketing Helps Raiffeisen Bank Belgrade Drive Profits

... personalize communications to its customers, Raiffeisen Bank Belgrade has achieved a 25 percent response rate on direct mail promotions, with a 14 percent conversion rate, and reduced credit card churn by 4 percent. Raiffeisen Bank Belgrade uses SAS ...

http://ift.tt/1ixjQL4

Can Google Become An Enterprise Software Marketing Company?

... of the online ad portion of marketers' digital budgets. The remainder is divided between direct media (email, direct mail, Web pages, etc.) and technologies used to support direct marketing (campaign management, analytics, databases, etc.). Neither ...

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MSC Industrial Direct Receives Consensus Rating of "Buy" from Analysts

MSC Industrial Direct has earned a consensus recommendation of "Buy" from the thirteen brokerages that are covering the stock, Analyst Ratings.Net reports .

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Direct Marketing Communication and Headlines

... a bit under-whelming, and some even difficult to understand. Back in the day, even before Star-Wars, creative direct mail writing was a very strong skill-set many people honed. This quote for example, "Good grammar is not merely grammar which is ...

http://ift.tt/1lCOBU6

Printing Industries of America Announces The 2014 Print Leadership...

... in Hard Times Jim reveals how his company stays well ahead of the competition by utilizing a full range of direct mail services as well as sophisticated postal logistic strategies. Details, including a full conference brochure, speaker profiles, and ...

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Wednesday, February 5, 2014

Ninety2i Licenses Sony DADC eBridge to Enable Marketers to Create...

Chicago-based marketing solution provider Ninety2i, a division of Fusion92, today announced that it has become a primary U.S. authorized licensor of Sony DADC's eBridge technologies.

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Arandell Names Richard Kropski as SVP, Logistics and Supply Chain

... database marketing, mobile solutions, logistics and consulting services to its partners in the retail and direct mail catalog markets. Arandell's client-focused associates work hard to deliver expert solutions that go far beyond expectations. For ...

http://ift.tt/1atyHXj

Harland Clarke completes tender offer to acquire Valassis

San Antonio-based Harland Clarke Holdings Corp. said Tuesday it has completed its tender offer in its acquisition of Livonia-based direct-marketing and newspaper coupon giant Valassis Communications Inc. Harland Clarke, which expected to finalize the deal later Tuesday, said it has bought 66 percent of Valassis' outstanding shares for $34.04 per ... (more)

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The three Rs of monthly giving: Recruitment, retention and renewal

... helpful tips: 1) The best success comes from campaign integration or a two-step approach. The most common is direct mail followed by phone or a warm lead generated by an on-line community or referral system such as Care2 or Change.org followed by ...

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Cabela appoints Donna Milrod to BoD

"Donna is a proven leader and brings a wealth of regulatory, finance, and capital markets experience," said Tommy Millner, Cabela's Chief Executive Officer.

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Ideosity Completes Project with Promotional Product Distributor, Crestline

... distributor, Crestline. Crestline is a multi-channel direct marketing firm selling promotional products via direct mail and ecommerce. Crestline is owned by Geiger, the largest family-owned and most respected distributor in the promotional products ...

http://ift.tt/1kR7BdH

Tuesday, February 4, 2014

The Real Estate Book Launches a New TREBStore - Print on Demand and Direct Mail Website

Newly updated website features real estate specific designs for postcards, flyers, business cards, door hangers, and more with direct mail automation and geographically and demographically targeted address lists.

http://ift.tt/1nQLwOT

Xcelerated Launches New Acquisition Marketing Automation Platform

... This secure, one-of-a-kind platform provides a bird's eye view of acquisition efforts across every channel - direct mail, email, online, social, and mobile. ENGAGE integrates data assets into the same environment as the marketing platform, removing ...

http://ift.tt/1jdwzpw

Cabela's Inc. Announces Appointment of Donna M. Milrod to Board of Directors

"Cabela's is a leader in outdoor retailing and exemplifies a company that places the utmost priority in high-quality customer service.

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Cabela's Inc. Announces Appointment of Donna M. Milrod to Board of Directors

Cabela's Incorporated announced today that Donna M. Milrod has been appointed to its Board of Directors.

http://ift.tt/1cS41y6

Television Advertising And Search Performance

Big events like the Academy Awards or Super Bowl may get the most media attention for their impact on digital activity, but marketers would be wise to pay closer attention to this connection throughout the year.

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Cabelaa s Inc. Announces Appointment of Donna M. Milrod to Board of Directors

"Donna is a proven leader and brings a wealth of regulatory, finance, and capital markets experience," said Tommy Millner, Cabela's Chief Executive Officer.

http://ift.tt/Lwa1Bo

Fairrington Hires Stoskopf to Lead Postal and Industry Affairs

"Paula brings Fairrington deep experience in mail and logistics solutions that will fill another part in our Full Impact Logistics mosaic to provide our clients full impact mailings and the ROI to show it" Stoskopf will ensure organizational readiness for new and changed rules, regulations and procedures that impact the industry and Fairrington's ... (more)

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Fairrington Hires Stoskopf to Lead Postal and Industry Affairs

Stoskopf will ensure organizational readiness for new and changed rules, regulations and procedures that impact the industry and Fairrington's clients.

http://ift.tt/LM5POK

6 Attention-Grabbing Direct Mail Designs

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author reveals the nine things you should be looking for when choosing a printer for your direct mail campaign.

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Greene Concepts, Inc. "Free Ink 4 Life" Featured in the Montgomery Ward Catalog

... catalogs to three million customers. In 2008 Montgomery Ward was acquired by Colony Brands, Inc., a family owned direct mail business, who strives to continue the heritage, traditions and values of the brand that was inspired by the founder, Aaron ...

http://ift.tt/1fKZDB0

Greene Concepts, Inc. 'Free Ink 4 Life' Featured in the Montgomery Ward Catalog

... catalogs to three million customers. In 2008 Montgomery Ward was acquired by Colony Brands, Inc., a family owned direct mail business, who strives to continue the heritage, traditions and values of the brand that was inspired by the founder, Aaron ...

http://ift.tt/1nN0p4B

Monday, February 3, 2014

Mailers Prepare to Deal With a Walloping Postal Rate Increase

... campaigns this year, you cut it to 10," says Paul Ercolino, president of US Monitor , which tracks and measures direct mail campaigns. "It's going to take some time to regain that [$2.8 billion] because of the declining volume. It's going to be ...

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IT Sales/Account Executive

PCM is expanding and looking to add enthusiastic, professional, and goal-oriented Account Executives to our team.

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Biomass Projects Can Overcome Opposition

For millennia, humans have burned biological material as an energy source. Biomass, composed predominately of plants and microorganisms, has made a resurgence in recent decades as a sustainable form of energy.

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Wunderman Chairman and CEO Daniel Morel to Speak at Syracuse University

Morel's presentation will be at the I-3 Center, 432 Newhouse 3, at 12:30 p.m. The talk is free and open to the public.

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Cut Down On Your Paper Clutter

... - . Fill out form then select what types of direct mail you would or would not like to receive. Then they will then send you a confirmation email that you will need to respond to *If ...

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3rd Cir Decides Two Copyright Issues of First Impression

This week the Third Circuit decided two issues of first impression in the circuit: when a claim of joint authorship arises and accrues under the Copyright Act ; and whether courts are imbued with the authority to cancel copyrights.

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Cutting the losses: Details of the Valassis sale

The answers to why Livonia-based direct-marketing and newspaper coupon giant Valassis Communications Inc. - a profitable company with $2 billion in annual revenue - chose to put itself up for sale can be found buried in a labyrinth of public disclosure documents.

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Do you know what's really working when it comes to marketing in 2014?

Today's consumers are more connected and demanding than ever before, and expect highly personalised experiences and marketing communication.

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SkyMall Partners With Startup to Host Innovative Online Race

FleetWit and SkyMall today announced their partnership in the creation of an online race to be held on February 9, 2014.

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Sunday, February 2, 2014

5 Trends in Direct Marketing Job-Hunting and Hiring

I believe that because of enduring economic and social forces, we are in the very early stages of a golden era of employment for those who sell and market products and services over the web, and the battle is on to lure the best talent available.

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Bulk mail unwelcome in any language

With bemusement, I read the Jan. 26 letter that was in response to a Jan, 18 letter, regarding receiving direct mail correspondence from their banks in Spanish, which, as English speaking persons, they could not read.

http://ift.tt/1kxcmcd

Saturday, February 1, 2014

Tea Party Groups Get Almost $8 Million in Contributions

... money from itemized donors. Cary Katz (CEO, College Loan Corp., NV), who gave $50,000. The PAC spent heavily on direct mail, list rental, and mailings. The PAC paid Integram (VA) $787,970 for direct mail; and Strategic Fundraising (MN) $774,367 for ...

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2014 Essential Guide to Content Marketing

Direct Marketing News is proud to present the 2014 Essential Guide to Content Marketing , our comprehensive supplement offering strategies and tactics to help ensure that your content marketing strategy is everything it needs to be.

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