What Goes Around Comes Around in (1:1) Marketing, Too

After years of dreaming and taking incremental steps, the technology and infrastructure are finally in place to help marketers treat their customers as individuals, just as Marshall Field did in his department store 125 years ago.

http://ift.tt/O9cN0X

For entrepreneurs, life events can disrupt business, too

... you simply cannot in good conscience check out completely," said Jessica Wilcox, founder of MoneyClip Direct, a direct mail advertising publication for businesses in South Miami-Dade. Wilcox quickly learned juggling isn't just a metaphor. After ...

http://ift.tt/1g6fsyP

Bringing Ad Targeting To TV Doesn't Have to Mean That Spam Comes, Too

Yesterday MediaPost published a story about media ecologist Jack Myers' prediction that Web-like, audience-based advertising could represent the majority of the TV ad market by 2020, as the TV and digital video ad ecosystems converge.

http://www.mediapost.com/publications/article/213026/bringing-ad-targeting-to-tv-doesnt-have-to-mean-t.html