Ever send out a direct mail piece and have more than 1% returned from incorrect and outdated addresses? At close to 50 cents per unit for non-bulk postage rates, it can make direct mail promotions expensive if they are not reaching the right people or, even worse, are being returned.
http://www.examiner.com/article/qas-makes-contact-data-management-more-effective?cid=rss
http://www.examiner.com/article/qas-makes-contact-data-management-more-effective?cid=rss
