DM industry beats government recycling targets

... industry initiatives, as well as a rise in household recycling levels. The figures mean that the amount of direct mail entering landfill sites has fallen by 79% since 2003, saving 382,698 tonnes of greenhouse gas emissions in 2009 alone. The DMA is ...

http://www.brandrepublic.com/go/green_marketing/article/994569/dm-industry-beats-government-recycling-targets/