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Showing posts with label Canadian Marketers. Show all posts
Showing posts with label Canadian Marketers. Show all posts

Wednesday, July 23, 2014

Canadian Marketers, Listen Up: Now Recipients Must Opt-In

On July 1, Canada's own anti-spam act became law. Canada's anti-spam legislation puts marketing credibility to the test with a focus on opt-in for those receiving electronic marketing messages - versus the "unsubscribe," opt-out nature of its American counterpart.

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