British Airways has handed its entire advertising and customer loyalty account to Bartle Bogle Hegarty, adopting a new agency approach which it claims is a "first for the marketing industry".
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Showing posts with label British Airways adopts marketing industry first with BBH appointment. Show all posts
Showing posts with label British Airways adopts marketing industry first with BBH appointment. Show all posts
Thursday, March 20, 2014
Wednesday, March 19, 2014
British Airways adopts marketing industry 'first' with BBH appointment
British Airways has handed its entire advertising and customer loyalty account to Bartle Bogle Hegarty, adopting a new agency approach which it claims is a "first for the marketing industry".
http://ift.tt/1gFH16I
http://ift.tt/1gFH16I
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