... in a URL ( "They made a web site for me? I must be important. I better check it out!" ). Incorporating PURLs in direct mail pieces offered a superior response channel over the alternative route of driving responders to a marketer's generic website. ...
http://www.dmnews.com/are-you-integrated/article/305263/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29
http://www.dmnews.com/are-you-integrated/article/305263/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DMNewsHome+%28DMNews+Home%29
