Social media raise a lot of questions for direct marketers, not the least of which is, "Is it really direct marketing?" Well, has some answers for you.
http://www.targetmarketingmag.com/article/12-social-media-questions-real-direct-marketer/1
http://www.targetmarketingmag.com/article/12-social-media-questions-real-direct-marketer/1
