What the ad biz needs is to exorcize direct marketing

... old days direct marketing was completely distinct from adverting. In even older days direct marketing was called direct mail. Or, in the vernacular of its recipients, junk mail. Some key differences, from back in the pre-snatched era of ...

http://blogs.law.harvard.edu/doc/2013/10/06/what-the-ad-biz-needs-is-to-evict-direct-marketing/