Did you know that most persona efforts fail as soon as the personas are completed? Teams create their personas, design slick posters to put on the walls, and say "these are our personas!" Congratulations, but what's next? Creating personas is really just the beginning.
http://www.clickz.com/clickz/column/2298581/personas-the-magic-behind-the-mirror
http://www.clickz.com/clickz/column/2298581/personas-the-magic-behind-the-mirror
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