... to enroll. This is an astonishing success. DHS sent just one, single-page letter. The average response rate for direct mail campaigns is less than 5 percent. DHS will mail followup instructions this Thursday to those that responded with instructions ...
http://www.arktimes.com/ArkansasBlog/archives/2013/10/01/dhs-gets-massive-response-on-direct-mail-campaign-to-enroll-people-in-medicaid-expansion-private-option
http://www.arktimes.com/ArkansasBlog/archives/2013/10/01/dhs-gets-massive-response-on-direct-mail-campaign-to-enroll-people-in-medicaid-expansion-private-option
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