Casino Preps for Competition With SASA Data Management, SASA Analytics

... SAS to better understand its customers and increase patron satisfaction. "Many high-value patrons still receive direct mail from us, even though they prefer email, social media or online. Those mailing costs add up quickly," said David Martinelli, ...

http://eon.businesswire.com/news/eon/20131029005309/en/Casino-Preps-Competition-SAS%C2%AE-Data-Management-SAS%C2%AE