... Johnson said. "So we indexed the market and with the Marketing Appliance's data created a campaign that uses direct mail and mobile ads." Previously the bank did not have a strong mobile presence, but within thirty days, according to Johnson, it ...
http://www.adexchanger.com/data-exchanges/ad-targeting-firm-semcasting-rolls-out-tool-to-connect-online-and-offline-data/
http://www.adexchanger.com/data-exchanges/ad-targeting-firm-semcasting-rolls-out-tool-to-connect-online-and-offline-data/
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