Let's rip the Band-Aid off right away: Direct mail's a pain in the butt. Outside of a brand sponsoring a blimp and driving it straight through your kitchen window, there are few forms of marketing more disruptive and less welcome in one's day.
http://blog.hubspot.com/horrific-direct-mail-practices-list
http://blog.hubspot.com/horrific-direct-mail-practices-list
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