Chris Hayes Rips The Curtain Away From Conservative Fundraising Scams

This excellent report about how the right wing scams small donors via direct mail is long overdue, and Base Connect is only one of many offenders .

http://ift.tt/1oRczep

McNelliea s Restaurant: Personalized Maps Drive Traffic to New Location - PODi Case Study

... that same loyal following in a new location, people would need to know exactly where it is. TPSi created a direct mail campaign designed to create awareness of the new location, provide instructions on how to find it, and offer an incentive to ...

http://ift.tt/1k9EFBm

MediaMath Bolsters Americas Organization With Two Strategic Hires

The pair, which joins the respected senior management team of industry veterans and innovators, will work closely with the Marketing, Product, and Operations teams to further grow MediaMath's market share.

http://ift.tt/1txPujG

All the Post Office Needs Is a Little Repackaging

If big mailers want Standard Mail prices kept in line, they need to root, root, root for the Postal Service shipping team.

http://ift.tt/1ACpkhT

Ambassadors Group, Inc. Reports Results for the First Six Months and Second Quarter

... Livingston continued, "Our marketing season for 2015 travel is underway with intense digital marketing, direct mail and local meetings all taking place from August to November of this year. We are acutely focused on web-based services integration ...

http://ift.tt/1o69dU2

Ambassadors Group, Inc. Reports Results for the First Six Months and Second Quarter

... Livingston continued, "Our marketing season for 2015 travel is underway with intense digital marketing, direct mail and local meetings all taking place from August to November of this year. We are acutely focused on web-based services integration ...

http://ift.tt/1qLTfSx

NextMark Ranks Exact Data #1 in Data Card Quality for 11th Straight...

NextMark recently published its latest Data Card Quality Report , ranking Exact Data as the top list manager for the 11th straight quarter in a row.

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Direct marketing and your right to privacy

The Consumer Protection Act of 2008 contains several provisions dealing with various marketing strategies, including bait marketing, trade coupons, promotional competitions, and loyalty programmes.

http://ift.tt/1s3p06L

Reaching the right customer at the right time

The ability to reach the right customer with the right offer at the right time, through the right channel, would be an incredible competitive differentiator for any business, and would guarantee a really successful marketing campaign.

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John T. Spitznagel Has Been Recognized by America's Registry of Outstanding Professionals

... 2005 and 2010, Top 50 Best Companies to Work For, 2004, ESP and Winner of the Direct Marketing Association Best Direct Mail Campaign. His leisure time is spent swimming, fishing and sailing. America's Roundtable is an elite program designed to take ...

http://ift.tt/1Axqn2u

Do You Really Know What Motivates Your Customers?

At 10:30 p.m. this past Saturday about 1,500 women and a handful of men decked out in the most elaborate brassieres you can imagine gathered at the starting line of the second annual Moonwalk New York City .

http://ift.tt/1lR6dql

Exact Data Adds Fresh Records to Consumer Health Mailing Lists

Each list is custom built for each order, so our consumer Health Mailing Lists could, for instance, narrowed with respect to proximity to a certain doctor or clinic, in the case of clinical research.

http://ift.tt/1tnb3DI

1 USPS, Many Opinions

... package delivery still isn't offered nationally .) What is it about the postal service that stirs such passion? Direct mail is an essential channel for many marketers. Perhaps though, too, it brings up some of the fond memories Chet Dalzell, a ...

http://ift.tt/1nQLcSv

Macromark Inc., One of the Top Direct Mail and Targeted List...

Macromark , a progressive direct mail company specializing in acquisition, retention, and monetization, is announcing the release and benefits of its "Survival Life" list.

http://ift.tt/1tmz8dQ

Do You Really Know What Motivates Your Customers?

At 10:30 p.m. this past Saturday about 1,500 women and a handful of men decked out in the most elaborate brassieres you can imagine gathered at the starting line of the second annual Moonwalk New York City .

http://ift.tt/1Ato0h8

SourceLink Announces a Partnership With Fairrington Transportation to...

Fairrington Transportation has selected SourceLink as an industry partner to utilize their mail-tracking solution to enhance their direct mail attribution and reporting for a seamless web-based and mobile user experience.

http://ift.tt/1tVrmoO

MMS, Inc. (Medical Marketing Service) to Attend the 2014 ASPR Annual...

... partners. They deliver your messages to healthcare professionals (HCPs) via email marketing services and direct mail lists. For more information, go to http://www.mmslists.com , call 1.800.MED.LIST (633.5478), email sales(at)mmslists(dot)com, and ...

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Pizza Hut Multi-Franchise Owners Choose QuantumDigital as Direct Mail Partner

July 24, 2014 - QuantumDigital, an Austin, TX-based company making targeted direct mail simple and fast, is pleased to announce that five additional Pizza Hut multi-franchise owners have selected to leverage the company's data-driven direct mail marketing technology platform in support of their retail store locations.

http://ift.tt/1Aq4P86

Top 5 Spending and Investment Insights from Marketers

... Here are a few insights based on the report that you can apply to your own marketing strategy. 1. Email and direct mail are still relevant. Contrary to popular belief marketers are still engaging with long-proven channels, such as email and direct ...

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Exact Data's Recent Database Update Adds Over 2,000 Records to Newly Engaged Mailing Lists

The hygiene of our data and the customizability of our lists combine to form a very powerful tool for marketers who need to reach a niche audience.

http://ift.tt/1pvEQ6p

Federal Direct earns top security rating for client data; Rigorous...

... President of Federal Direct ( www.feddirect.com ). Stubbs observed that the majority of firms in the print/direct mail/fulfillment services and statement processing industry do not meet similar standards of data security compliance. "It is clearly a ...

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Exact Data Completes Database Update, Adds Thousands to Marketing...

At Exact Data, the database of business records receives a monthly scouring to clean up old and outdated records.

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David Lazarus: Bank of America makes you say no again

The letter Richard Knee received from Bank of America opened with a warning: "You may be missing out on valuable offers."

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St. Cloud Times, Minn., Bright Ideas column [St. Cloud Times, Minn. :: ]

Via Acquire Media NewsEdge) July 26--ST. JOSEPH -- Direct mail, fishing lures and musical instruments might not seem to have much in common, but a local entrepreneur has developed businesses in each of those niches that have grown to employ about two dozen people.

http://ift.tt/WWRtAN

Guitars and fishing lures: St. Joe man finds success

... Guitar. But the business wouldn't exist without his other direct-mail and discount fishing tackle operations. Direct mail, fishing lures and musical instruments might not seem to have much in common, but a local entrepreneur has developed businesses ...

http://ift.tt/UBU1Cx

Restaurant Mailing Lists Get an Update in the Business Database at Exact Data

The data firm based in Chicago has added thousands of records to its database, including new and current listings for restaurants.

http://ift.tt/1pY5Ahn

Exact Data Launches Targeted Facebook Advertising Service

... itself," says Zora Senat, Vice President of Marketing and Client Services. "A marketer can spend $1 on 2 direct mail pieces. Or they can buy 200 News Feed ads for the same cost and serve them to people who are actively engaged on Facebook. It's a ...

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How advertisers can keep pace with the changing television landscape

Despite television ad spending crossing $75 billion in 2013, the industry's core business model is in flux.

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A 217% Lift Every Content Marketer Should Be Getting, But Will You?

Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's worth the extra time and effort to test.

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Exact Data Completes Update to Database, Adds to Managers Mailing Lists

It's important to remember that each of our marketing lists is built from the ground up in order to suit marketers' needs.

http://ift.tt/1rhDGOg

Old Tricks, New Dogs

... one of his most inspired moments, Patterson hit on the idea of incorporating praise from satisfied customers in direct mail. These testimonials proved to be among the strongest cases ever devised to sway prospects. They were "living" arguments to ...

http://ift.tt/1pjac06

PSA Group LLC Chooses Marketing General to Manage Mailing Lists of...

PSA Group appoints Marketing General Incorporated as manager of the direct mail list of PSA Group LLC, formerly known as Professional Safety Advisors, effective September 24. This exciting list contains more than 147,000 postal records and all-new email options, connecting your message with such targeted selections as public officials in water and ... (more)

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Assegai Awards 2014 open for entry online

Tune into Biz Takeouts Radio Show on 2oceansvibe Radio today at 9am with show host Warren Harding .

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What's the Point of the Draft Elizabeth Warren Movement?

... collecting petitions, and also building our house list: that's the three objectives," Robinson said. "Direct mail, online fundraising, major-donor fundraising achieves those objectives. So if you're achieving your three objectives, you're doing what ...

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United States Supreme Court to Review Ruling in Direct Marketing

On July 1, 2014, the United States Supreme Court agreed to review the 10th Circuit Court of Appeals decision in Direct Marketing Association v.

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Is the age of Direct Mail over for charities?

... questions about the future of fundraising for UK charities. With the highest level of complaints received about Direct Mail could this mark the end of Direct Mail as a major fundraising tool for the cash-strapped sector? The report is the annual ...

http://ift.tt/1nfglxK

Canadian Marketers, Listen Up: Now Recipients Must Opt-In

On July 1, Canada's own anti-spam act became law. Canada's anti-spam legislation puts marketing credibility to the test with a focus on opt-in for those receiving electronic marketing messages - versus the "unsubscribe," opt-out nature of its American counterpart.

http://ift.tt/1oba1re?

Exact Data's Latest Business Database Update Refreshes Records for Manufacturing Mailing Lists

The Chicago-based data firm renews its database monthly, both verifying and adding records, and adds thousands of new listings to Manufacturing Mailing Lists with most recent update.

http://ift.tt/WCI3tS

This Week's Top Ten: How Storytelling Defines Your Brand

... are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success. 1. Direct Mail Yields Major Gift Donors ( The Agitator ) More evidence to support the inclusion of a robust direct mail acquisition strategy ...

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AFP Hails NY Case Settlement, Encourages Donors to Take Wise Giving Steps

... the two firms and changes to DVNF's governance and operations. "This isn't an issue about the effectiveness of direct mail, or about fundraising costs or methods," said Andrew Watt, FInstF, president and CEO of AFP. "It's about charities and ...

http://ift.tt/1mDZvDC

Macromark Inc., One of the Top Direct Mail and Targeted List Brokers...

Macromark, a progressive direct mail company specializing in acquisition, retention and monetization, is detailing the addition of a recent list added to their already extensive database.

http://ift.tt/WCsNgF

Gem Pty: Study Reveals Offline Marketing Worth Over $30Billion More than Digital

... examined both online and offline direct marketing and revealed that traditional offline marketing, provided by direct mail companies was a $93.6 billion dollar industry in 2012. GEM PTY is thrilled and un-surprised by the incredible achievements of ...

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Mailing List Survival Guide

Everyone who uses direct mail needs to know this. If shouting it from the top of a mountain would help, I'd do it.

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Want Greater Direct Mail Success? Use Big Data to Determine Your Ideal Target Audience

Digital marketing may be the new buzzword, but the undeniable fact is that direct mail marketing still works.

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Carmelo Anthony Co-Founds Venture Capital Firm

Basketball star Carmelo Anthony got his max contract from the New York Knicks , now he's looking much further ahead.

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CLR Roasters, LLC (YGYI) Inks $3 Million Dollars in New Contracts for ...

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today that its wholly owned subsidiary, CLR Roasters, has procured several contracts for its strictly high-grown washed Arabica ... (more)

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Customer Success Manager - AdTech

As a Customer Success Manager you will work hand-in-hand with MarketShare's client account teams, developers, product managers and QA.

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Bank of America won't take no for a permanent answer

Bank of America customers who opt out of receiving promotional offiers have to restate their decision every five years.

http://ift.tt/1mxzl5z

Pat McEvoy Joins Proforma Network to Offer Competitive Marketing and Branding Resource

... promotional products, commercial printing services, multi-media and technology solutions, business documents, direct mail, web and eCommerce capabilities. As a part of the Proforma Network of more than 750 independent offices worldwide, Proforma ...

http://ift.tt/1wSgDLD

Knicks' Anthony starts up venture capital firm

Carmelo Anthony already has a good grip on basketball and is now trying his hand at being a venture capitalist.

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Newtown businessmen propose location for controversial road relocation

A proposal from local business owners would aligning the new SR32 from Wooster Road across the Little Miami River, then south of the river across parcels of farmland.

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Independence Blue Cross receives multiple awards for top-rated Medicare marketing campaigns

Independence Blue Cross received top honors from several well-known international and local awards programs for its excellence and creativity in developing outstanding marketing and communication initiatives.

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Privilege Promotions: Could the Rise of Digital be Beneficial for Direct Marketing?

Recent reports have suggested digital marketing is set to dominate the marketing industry in the next five years.

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Carina Pologruto, of Marketsmith Inc. named in Direct Marketing News 2014 "40 Under 40"a

PRLog - Jul. 21, 2014 - NEW YORK -- Out of over 200 eligible and highly qualified applicants vying for the honor of being included in Direct Marketing News' 40 Under 40 , Marketsmith, Inc.'s Carina Pologruto was selected to join the ranks of this year's winners.

http://ift.tt/1naEkNM

What is marketing automation and why do you need it?

It's as easy as switching on your computer, sitting back, relaxing and letting the software do all your work for you while you secretly read Viz behind a copy of Marketing Week.

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Postal Employees Help Stamp Out Hunger

... to the drive. Other supporters are Cox Target Media and its Valpak Direct Marketing Systems, the nationwide direct mail marketing firm, which promotes the drive on 40 million packets delivered to postal customers. The drive also relies on the ...

http://ift.tt/1nNxzxh

Exact Data Adds 2000 B2B Records to Small Business Mailing List

The Chicago Data Firm recently completed an update of its business database, cleaning over 42 million records, and adding thousands more for small businesses.

http://ift.tt/1yPZWU2

Wallace Morgan Says Direct Marketing Companies Should Not Be Scared of 'The Rise of Digital'

Both direct marketing and digital marketing deliver a targeted offer to their audience in hopes of generating a direct response but they are currently taking almost opposing approaches to customer communication.

http://ift.tt/WxsLqE

CroMex NYC: Study Reveals Direct Marketing Worth Exceeds Digital Marketing

... around 650 companies working in the personal data business and found traditional offline marketing, provided by direct mail companies to be a $93.6 billion dollar industry in 2012, whereas the digital marketing industry was worth $62 Billion. The ...

http://ift.tt/1muzWF6

F1 Enterprise Re-invent their Customer Service Strategy

... placed on the internet, on television or over the radio. Instead it focuses on promotional campaigns, events, direct mail and face-to-face conversations to market the product successfully. Direct marketing is an exceptionally well-established ...

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2013

At Gala 2013 held at THREE SIXTY on Wednesday, November 13, 2013, New York Law School honored three very special honorees, all of whom have made New York Law School very proud.

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Carina Pologruto, of Marketsmith Inc. Named in Direct Marketing News 2014 "40 Under 40"

Out of over 200 eligible and highly qualified applicants vying for the honor of being included in Direct Marketing News' 40 Under 40, Marketsmith, Inc.'s Carina Pologruto was selected to join the ranks of this year's winners.

http://ift.tt/1k4x4UT

Stirista Makes a Splash at 2014 Bridge Marketing Conference

San Antonio-based database marketing company Stirista made an appearance at the Ninth Annual Bridge to Integrated Marketing and Fundraising Conference held July 9 11 in Washington, D.C. This nationally-renowned event gathered thousands of direct marketers, fundraisers, and charities together to address non-profit marketing needs.

http://ift.tt/UjwVQT

Vitamin Shoppe Receives Average Recommendation of "Buy" from Analysts

Vitamin Shoppe has been given a consensus rating of "Buy" by the thirteen brokerages that are presently covering the company, Analyst Ratings Network.com reports .

http://ift.tt/1k2zS57

Exact Data Improves Its Database of Consumers, Adds Records To College...

The Chicago, Illinois Data vendor has cleaned and updated its records, adding new information for college students in the process.

http://ift.tt/1sA8Mob

Cabela's completes sale of $400mn asset-backed notes

Cabela's Incorporated announced that Cabela's Credit Card Master Note Trust successfully completed the sale of $400 million of Asset-Backed Notes, Series 2014-II.

http://ift.tt/WmFj43

Digital Dog Direct Adds Konica Minolta C1100 Color Digital Press to...

... Digital Dog Direct is a leading on-demand direct marketing solutions provider specializing in personalized direct mail, variable-data digital printing, and multichannel marketing. Based in Central New Jersey, the company saves marketers money on ...

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Cabelaa s Inc. Announces Closing of $400 Million Securitization

The securitization transaction included the issuance of $340 million of Class A Notes, which accrue interest at a floating rate equal to one-month LIBOR plus 0.45% per year.

http://ift.tt/1mYOYqI

Why Can't I Mail It? - USPS Regulations on Booklets : Target Marketing

... n order to help you stay away from potential issues, here are some things to keep in mind as you are preparing a direct mail campaign.

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Senators Try Back-Door Play to Gain Passage of the Marketplace Fairness Act

House Judiciary Committee Chairman Bob Goodlatte is on record as insisting that the controversial Marketplace Fairness Act -which would allow state taxation of remote Internet and catalog sales-go through "regular order" and be vetted by committees an public hearings.

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Mira Digital Publishing Uses Direct Mail to Woo Authors

... response from sending physical paper sales letter through the USPS as compared to email or online advertising. "Direct mail costs more per piece, but you have a much better chance of getting the reader's attention since it requires at least a little ...

http://ift.tt/1jQRvVh

Fundraising Professionals Hail New York Case Settlement, Encourage...

... (DVNF), calling it a victory for ethical charities and an opportunity to highlight ethical fundraising in direct mail. 'This is an isolated incident,' said Andrew Watt, FInstF, president and CEO of AFP. 'But it's an important one because it's an ...

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The Billentis Report 2014 - The salient points

Striata, a specialist in secure customer communications management is once again a sponsor of the Billentis report.

http://ift.tt/1rqPD5l

SG360 , a Segerdahl Co., Acquires Direct Mail Printer Lehigh Direct, a Division of Visant

July 15, 2014 - SG360, a Segerdahl Co., has announced the acquisition of the direct mail printing company, Lehigh Direct, a division of Visant.

http://ift.tt/1tNp66B

Experienced Entrepreneur and Publisher Assumes Ownership of Valpak of Southeast Wisconsin

... new local businesses and offer savings to residents of the communities they serve." A leader in cooperative direct mail, Valpak mails over 20 billion coupons to nearly 40 million demographically-targeted households per month in more than 100 markets ...

http://ift.tt/1mfPOuN

Can Augmented Reality Add Value to Print?

Neither print nor digital alone are enough to truly lift your ROI for most applications.

http://ift.tt/1wr4SeS

Vitamin Shoppe Receives Consensus Rating of "Buy" from Brokerages

Shares of Vitamin Shoppe have received a consensus recommendation of "Buy" from the thirteen ratings firms that are covering the stock, Analyst RN reports .

http://ift.tt/1rofsmt

MarketLive Releases New Study On Responsive Design Trends

Petaluma, CA - July 15, 2014 - MarketLive, the leading Total Commerce platform for high-growth merchants, has jointly released a study on Responsive Design and the next step in online retailing trends beyond responsive design .

http://ift.tt/1sjEdmu

ATS Takes Industry Leadership Role for U.S. and Utah Businesses Expanding Internationally

Access Technology Solutions continues providing industry leadership to the rapidly growing number of U.S. firms interested in expanding the reach of their goods and services to fast-growing international markets.

http://ift.tt/1mFMDl3

Small business: Advertising - Dominic Sutton, Pumpt Advertising

Pumpt Advertising was started in 2003 with my last paycheck. We initially started offering direct mail solutions, but over time the offering has extended further.

http://ift.tt/1rcLtQZ

intelligent Print Recognition Gathers Pace

... Advertising Mail) solution at MarketingWeekLive at Olympia last month. iAM uses iPR technology and takes direct mail to an entirely new level of personalisation through dynamic, real-time mobile interaction. Anton Group, one of Europe's largest ...

http://ift.tt/1kWf0qI

Why Direct Mail Still Works for Advisors

... more, contact Rob Whitaker at Robert.Whitaker@sourcemedia.com or 212-803-8844. You normally wouldn't think of direct mail in the digital age, but it still works as a prospecting method, especially with seniors. In 2013, nearly two-thirds of all ...

http://ift.tt/1n2leLd

MSC Industrial Direct Co Receives Average Rating of "Hold" from Brokerages

Shares of MSC Industrial Direct Co have been given an average rating of "Hold" by the ten brokerages that are covering the company, Analyst Ratings News reports .

http://ift.tt/1nwHADA

You know what they put on their database marketing companies in Europe?

... have an interest in creating a non-targetable medium, one that works more like magazine ads than like spam or direct mail. Adtech intermediaries and fraud rings are the only winners from the targeting-driven race to the bottom. So it should be ...

http://ift.tt/1oQSLGM

Avant Garde Ideals to Host Direct Marketing Seminar in Manchester

The head office of Manchester based sales and marketing firm Avant Garde Ideals played host to professionals from various industries, all looking for an insight into the direct marketing world in an educational seminar.

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Exact Data Updates Database of Over 210 Million B2C Records for Consumer Mailing Lists

I'm confident that Exact Data offers the best value in marketing data available because of our meticulous data hygiene process.

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Publishers' Graphics Acquires Commercial Letter, Expands Direct Mail and Distribution Capabilities

... mailing, and fulfillment solutions and strengthens its ability to service the publishing industry with direct mail programs. "Commercial Letter brings a new dimension to our business, allowing us to offer not only a direct mail solution to our ...

http://ift.tt/1oNAREJ

Publishers' Graphics Buys Commerical Letter

... distribution, mailing, and fulfillment solutions and improve its ability to service the publishing industry with direct mail programs. Commercial Letter brings a new dimension to our business, allowing us to offer not only a direct mail solution to ...

http://ift.tt/1s2VCQf

Travel agency group seeks to turn hassle of booking online to its advantage

... connection - Why search millions of holidays online, when we will find the perfect one for you? In addition, direct mail leaflets will be sent to existing customers and 460,000 door drops targeted in participating members' areas to attract new ...

http://ift.tt/1oMQgVV

The CMO Is the Chief Language Officer

What killer competency distinguishes the best marketing teams? Popular answers include technological savvy, ability to innovate, and strategic partnerships with other business units.

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MSC Industrial Direct Co Receives Outperform Rating from Raymond James

's stock had its "outperform" rating reiterated by stock analysts at Raymond James in a report issued on Thursday.

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Green Planet's XenTx Lubricants Racing to Sales Increases

... program since reorganizing and moving the company headquarters and distribution operation to Tempe, Arizona. A direct mail program targeting current and past customers has been launched and further reinforcement of the promotional offer is posted on ...

http://ift.tt/1kbclcq

Is SundaySky The Criteo Of Video?

The SundaySky has shifted. Since the video ad company launched its SmartVideo platform in 2011, it has since ramped up its focus on personalized ads and video content.

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DMA's View on One-to-One Welcomed by Pro UK Consultants

The Direct Marketing Association has announced that the time for a one-to-one future is now.

http://ift.tt/VNQMt5

John T. Spitznagel Has Recently Been Recognized by America's...

... 2005 and 2010, Top 50 Best Companies to Work For, 2004, ESP and Winner of the Direct Marketing Association Best Direct Mail Campaign. His leisure time is spent swimming, fishing and sailing. The Professional of the Year membership in America's ...

http://ift.tt/1mMeBwC

mulberry outletasd

The Current ratio is a liquidity ratio used to determine a company's mulberry outlet york financial health.

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The New Star Of The Shopper Marketing Suite

... Why was DM an afterthought? A lot of it boiled down to a disconnect between content and data. On the one hand, direct mail was universally recognized as the gold standard for customer insight and ROI. If someone called your 1-800 number, it meant ...

http://ift.tt/1k7sTSO

McClatchy To Webcast Second Quarter 2014 Earnings Conference Call

... community newspapers, websites, mobile news and advertising, niche publications, direct marketing and direct mail services. The company's largest newspapers include the (Fort Worth) Star-Telegram, The Sacramento Bee, The Kansas City Star, the Miami ...

http://ift.tt/VMGVUe

4INFO Introduces MultiScreen Video Advertising with Unprecedented...

... product - AdHaven Bullseye - enables advertisers to target consumers with the same precision as online and direct mail advertising. AdHaven Bullseye anonymously matches mobile device data to household-level purchase data providing the ability to ...

http://ift.tt/1oIrOoH

IWCO Direct Integrates Inveloper Wrap-Based Finishing System Into Digital Platform

... with IWCO Direct's digital print technology, the Inveloper provides direct marketers the ability to increase direct mail open and response rates through more creative and personalized outer envelopes and selective inserting. Enhancing direct mail ...

http://ift.tt/VKMORR

MSC Industrial Direct Co Inc (MSM) Releases Q4 Earnings Guidance

MSC Industrial Direct Co Inc issued an update on its fourth quarter earnings guidance on Wednesday morning.

http://ift.tt/1kF2b3Q

IWCO Direct Integrates Inveloper Wrap-Based Finishing System Into Digital Platform

... with IWCO Direct's digital print technology, the Inveloper provides direct marketers the ability to increase direct mail open and response rates through more creative and personalized outer envelopes and selective inserting. Enhancing direct mail ...

http://ift.tt/TT6PUC

Target Asks Customers Not to Bring Guns

Customer retention is a constant on marketers' minds. So what should marketers do about political issues that become business matters due to customer concerns? Increasingly, companies are publicly taking stands - on gun rights , LGBT rights and reproductive rights .

http://ift.tt/1mzofkk

Direct Mail Packages Without a Letter Make No Sense

... from NAC (North American Communications) with a nifty chart outlining the latest 2014 USPS rates. Because any direct mail package - B-to-C or B-to-B - contains a number of components that, together , make a sales team. puts it ... "the envelope ...

http://ift.tt/1mzodJj

IWCO Direct Integrates InveloperA Wrap-Based Finishing System Into Digital Platform

... with IWCO Direct's digital print technology, the Inveloper provides direct marketers the ability to increase direct mail open and response rates through more creative and personalized outer envelopes and selective inserting. Enhancing direct mail ...

http://ift.tt/1kEjVfy

Edifice Group Launches New Malawk Email Database to Help Companies...

Edifice Group, a leader in digital direct marketing, announced today the launch of their new Malawk email database, available immediately to companies across the United States to maximize targeted outreach and communications with consumers across a variety of markets.

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Building a Cash Buyers List Just Got Easier: Cameron Dunlap is...

Cameron Dunlap's latest real estate software, the Cash Buyer Data Feed program, makes building a cash buyers list fast and simple.

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Parent of Pep Direct in Wilton agrees to $24 million settlement in veterans-donation scheme

... "served as DVNF's 'cager', the entity that collects and processes donations received in response to DVNF's direct mail campaigns from 2008 to present." A statement from Quadriga Arts blamed the problems on an "accelerated direct mail program" that ...

http://ift.tt/1me1kvF

Fashion Brand Donald J Pliner Chooses MarketLive eCommerce Technology Platform for Online Store

The Donald J Pliner Company has built a reputation for its innovative materials and quality craftsmanship in men's and women's luxury footwear and accessories.

http://ift.tt/1lS80dX

HackerAgency Tapped To Create Campaign For Re-Launched Ditech

... it amongst consumers." Seattle-based HackerAgency will launch a campaign across a number of channels including direct mail, digital, DRTV, radio, mobile and billboards, designed to generate leads and customers for the revived lender. "We selected ...

http://ift.tt/1qT8kRw

Exact Data Renews Records for Investor Mailing Lists

Our level of customization makes our database a powerful tool for marketing professionals reaching out to specific types of investors, and the quality of our data speaks for itself in terms of deliverability.

http://ift.tt/1xOBqlI

Funds Are Buying These 3 Stocks About To Report Earnings

Last Thursday's pre-Independence Day jobs report was better than expected, and economists predict rising wages will lift the economy further.

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James Thornton: A Splendid Life

He certainly remembers you. James died of cancer a couple of weeks ago. I read the eulogy at his funeral here in Manila where I live.

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Ansira Partners with Provenir to Extend its Real-time Engagement Capabilities

Provenir announced today a partnership with Ansira , an industry leader in engagement marketing.

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Exact Data Renews Records for Investor Mailing Lists

In performing this update, thousands of new records have been added for consumers that have invested in stocks, bonds, capital funds, 401k, or valuable property.

http://ift.tt/1qfI5AQ

Bloomington Offset Process to Add Eight-Color KBA Rapida 106 Perfector Press, Replacing Three presses

... itself in the direct marketing field through initiatives in variable data digital printing, personalized direct mail, data services, Web-based commerce, collateral management and fulfillment. It serves the Midwest market including insurance, ...

http://ift.tt/1mbZICx

Easypurl Cross-Media Marketing Platform Announces Version 8

... to move beyond simple direct marketing programs and deploy cross-channel marketing initiatives that synchronize direct mail efforts with other response channels, including web, email, mobile, social and more. "The discipline of integrated marketing ...

http://ift.tt/1n3DfTI

Gordmans announces two key leadership appointments

Gordmans Stores, Inc., an Omaha-based apparel and home decor retailer, announces two leadership appointments: Amy Starr Myers has joined Gordmans' executive leadership team as senior vice president of marketing; Stacey M. Townsend will launch the company's eCommerce business as vice president and general manager of eCommerce.

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Skin care entrepreneur marketing products by catalog to grow beyond Web

Christine Laureano, founder of Hampton Bays-based Ba6 Botanicals, is competing for a sliver of the $100 billion skin care market.

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BOPI Chooses a KBA Rapida 106 41-Inch Perfector Press With Unique Options

... itself in the direct marketing field through initiatives in variable data digital printing, personalized direct mail, data services, web based commerce, collateral management and fulfillment. It serves the Midwest market including insurance, ...

http://ift.tt/1jizmzu

Gordmans names marketing head; e-commerce head

Gordmans Stores on Monday announced that Amy Starr Myers has joined Gordmans' executive leadership team as senior VP of marketing.

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Gordmans Stores, Inc. Names Amy Starr Myers Senior Vice President of Marketing

Stacey Townsend Appointed Vice President, General Manager of eCommerceOMAHA, Neb.

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Key roles filled at Gordmans

Off-price department store retailer Gordmans Stores is still without a full-time CEO, but the retailer did just fill two key marketing and e-commerce positions.

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Gordmans Stores, Inc. Names Amy Starr Myers Senior Vice President of...

Myers most recently was vice president of marketing and creative services at Things Remembered, the nation's largest and most prominent retailer of personalized gifts.

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Kohl's spent more than $1B in advertising in 2013; MillerCoors spent $894M: Ad Age

Kohl's Department Stores was the 34th-largest advertiser in the United States with an estimated $1.185 billion in spending in 2013 and MillerCoors was 45th at $893.9 million, according to new rankings from Advertising Age.

http://ift.tt/1m99zJl

PacNet Services to Highlight International Payment Processing for eCommerce at Growing Global 2014

PacNet Services, an international payment processing company and leading supplier of payment services for global ecommerce, today confirmed their attendance at Growing Global 2014, running July 15 + 16 in Long Beach, California.

http://ift.tt/1xq15RA

Can Email Marketing Still Engage Your Customers?

Email is still alive and well in the marketing world, but what can you do as a marketer to ensure your emails are engaging consumers today? In 2009 The Wall Street Journal published an article declaring that email was, if not quite dead, very much on its last legs as the king of digital communication.

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Exact Data Verifies and Updates B2B database to Include New and...

The Chicago-based data firm performs regular updates to maintain most current records for legal professionals.

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Facebook's emotion experiment is nothing new

Apologies about a research project at Facebook have made headlines this week. A study by the company and researchers at UC San Diego and Yale tried to see if emotions could be transferred by manipulating the balance of positive and negative posts that users saw.

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Fundraiser Alert: Doozy of a Settlement

... State Attorney General's office has reached a nearly $25 million settlement with one of the nation's biggest direct mail companies ." "This potentially could change how professional fundraisers operate in the state of New York and possibly the ...

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PacNet Services to Highlight International Payment Processing for eCommerce at Growing Global 2014

Jul. 2, 2014 - PacNet Services, an international payment processing company and leading supplier of payment services for global ecommerce, today confirmed their attendance at Growing Global 2014, running July 15 + 16 in Long Beach, California.

http://ift.tt/1vz6p2b

This Facebook 'Manipulation' Scandal Is Ridiculous - Companies Test Products (And You) All The Time

The Internet found something new to be outraged about last week, when it was revealed that a Facebook product test might have temporarily affected the way some of its users felt.

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Electronic Retailing Association Names SSA Public Relations as Media Relations Agency of Record

The Electronic Retailing Association has appointed SSA Public Relations to serve as media relations agency of record for the Washington DC-based industry trade association representing the global direct-to-consumer marketplace.

http://ift.tt/1m9dpS1

Youngevity debuts MK Collaborative e-tailing boutique site

Youngevity International, Inc., a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced the official launch of the MK Collaborative e-tailing boutique website.

http://ift.tt/1onhVwz

Ansira Names Martin Reidy President and CEO

As part of its leadership succession plan, Ansira, an industry leading customer engagement and data driven marketing firm, today named Martin Reidy as its new President and Chief Executive Officer.

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PacNet Services to Highlight International Payment Processing for...

PacNet Services, an international payment processing company and leading supplier of payment services for global ecommerce, today confirmed their attendance at Growing Global 2014, running July 15+16 in Long Beach, California.

http://ift.tt/TBIyCq

Personalisation is Critical for Business Success Claims Pro UK Consultants

... At Pro UK Consultants their approach to direct marketing adds a personal touch. As opposed to TV advertisements, direct mail or telesales, the firm develops a rapport with prospective customers and addresses their specific needs at the event; with ...

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Force Marketing Highlights Successful Tier II Campaign in ForceFeed...

... channel features videos that highlight trends in the automotive marketing industry, new ideas and innovations in direct mail, digital and email marketing, and much more. Viewers who would like to learn more about what the Force Marketing team has to ...

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PrimeNet Direct Marketing Solutions earns top data security rating;...

... audit that ensures industry-leading data security safeguards are in place. PrimeNet is a nationwide provider of direct mail and statement processing services that has delivered value to clients since 1962. After completing the comprehensive ...

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Force Marketing Highlights Successful Tier II Campaign in ForceFeed Video

... channel features videos that highlight trends in the automotive marketing industry, new ideas and innovations in direct mail, digital and email marketing, and much more. Viewers who would like to learn more about what the Force Marketing team has to ...

http://ift.tt/1m6DaSX

DMA Gains Headway to Close ECPA Loophole

NEW YORK The Direct Marketing Association is reporting that its efforts to reform the Electronic Communications Privacy Act have hit a milestone with 218 members of the House, both Democrats and Republicans, now supporting H.R. 1852, a bill that would create fundamental safeguards to protect marketing data.

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Fundraisers made millions from donations to disabled vets

... fundraisers, the probe revealed. The tactics Quadriga and Convergence used to raise that money were shady. The direct mail campaigns that solicited money from consumers used a moving -- but fake -- story about a veteran who had purportedly been ...

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Probe nets $25M settlement with charity

... Barclays bank. If you gave money to the Disabled Veterans National Foundation , your donation may have gone to direct mail vendors, not former military members. From 2007 through 2013, the national charity raised more than $115 million from donors ...

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6 Ways to remove Junk mail forever

... your mail box. Get off marketing lists. This is done by having the Direct Marketing Association contact direct mail companies and instruct them to stop sending you mail. Go to DMACHOICE.org to get started and free yourself of mail offerings from ...

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Association Insights: Your a One-Stopa Opinion And Information Resource

... list" to update mailing lists, finding creative ways to promote local businesses with a type of "welcome wagon" direct mail piece for new residents, and seeking others' positive or negative experiences using a press a member was contemplating ...

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Direct Mail Still Rocks

... tons of buzz and countless adherents. But none of them have been able to knock direct marketing from its perch. Direct mail remains a superstar of the marketing world. Direct mail still rocks. Processing Service Bureau and Direct Mail Segment within ...

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$25 million settlement in NY veterans charity case

Binghamton junior Jesse Garn placed sixth in his heat of the 800 meters at the U.S. National Track & Field Championships on Thursday in Well I'm back from vacation and as promised, I have pictures.

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U.S. top court takes up challenge to Colorado sales tax law

The U.S. Supreme Court on Tuesday agreed to weigh a challenge to a Colorado law that requires out-of-state retailers to provide data on sales they make to customers in the state in an effort to encourage the payment of sales tax.

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AG Schneiderman Announces $25 Million Settlement with National...

July 1, 2014 - Attorney General Eric T. Schneiderman today announced that his office has secured a $24.6 million settlement of his Charities Bureau's investigation into direct mail fundraising abuses at what has become one of the country's largest veterans' charities, the Disabled Veterans National Foundation .

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$25 million settlement in NY veterans charity case

The underground acrobats who flip, somersault and pole-dance among New York City subway riders as trains roll are drawing a new audience - police officers.

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Press release distribution, EDGAR filing, XBRL, regulatory filings

Th... )--hilmor is announcing the return of the Retool Your Future scholarship program, designed to help the next generation of HVAC/R students succeed in the industry.

http://ift.tt/1qflYfW

Youngevity (YGYI) Launches MK Collab.com E-Tailing Boutique Website

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today the official launch of the MK Collaborative e-tailing boutique website at http://ift.tt/1mEGv7K .

http://ift.tt/1qf53dl

Press release distribution, EDGAR filing, XBRL, regulatory filings

Th... )--hilmor is announcing the return of the Retool Your Future scholarship program, designed to help the next generation of HVAC/R students succeed in the industry.

http://ift.tt/1qN5URH

PacNet Services to Highlight International Payment Processing for eCommerce at Growing Global 2014

PacNet Services, an international payment processing company and leading supplier of payment services for global ecommerce, today confirmed their attendance at Growing Global 2014, running July 15+16 in .

http://ift.tt/1qu3MRs

$25 million settlement in N.Y. veterans charity case$25 million...

Check out this story on wtsp.com: http://usat.ly/1luoNU8 NEW YORK - A direct-mail fundraising company that sent solicitations on behalf of a disabled veterans' charity but took in most of the money raised will pay $9.7 million in damages and the charity will re-organize its board and reform its practices as part of a $24.6 million settlement, the ... (more)

http://ift.tt/1luOwvA

$25 million settlement in NY veterans charity case

A direct-mail fundraising company that sent solicitations on behalf of a disabled veterans' charity but took in most of the money raised will pay $9.7 million in damages and the charity will re-organize its board and reform its practices as part of a $24.6 million settlement, the state attorney general's office said.

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$25 million settlement in NY veterans charity case

When authorities found an 11-year-old Guatemalan boy's body about a mile from Texas' southern border, they also discovered his brother's Chicago phone number scribbled on the inside of his belt buckle.

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$25 million settlement in NY veterans charity case

Attorney General Eric Schneiderman was expected to discuss the agreement among his office, the Disabled Veterans National Foundation charity, the Quadriga Art direct-mail company and another company, Convergence Direct Marketing, on Tuesday.

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$25 million settlement in N.Y. veterans charity case

A year or two after we bought our home, I realized we were going to have to do a better job of... New York State Attorney General Eric Schneiderman speaks during a news conference Wednesday, June 25, 2014, in New York.

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$25 million settlement in NY veterans charity case

Attorney General Eric Schneiderman was expected to discuss the agreement among his office, the Disabled Veterans National Foundation charity, the Quadriga Art direct-mail company and another company, Convergence Direct Marketing, on Tuesday.

http://ift.tt/1x97sZ8

$25 million settlement in N.Y. veterans charity case

A direct-mail fundraising company that sent solicitations on behalf of a disabled veterans' charity but took in most of the money raised will pay $9.7 million in damages and the charity will re-organize its board and reform its practices as part of a $24.6 million settlement, the state attorney general's office said.

http://ift.tt/1qtkXCp

Exact Data Adds 2,000 New Consumer Records to its Technology Mailing...

Exact Data, a privately owned direct data provider in Chicago, recently updated its database with the most current information available for technology users.

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Is Postal Reform Becoming One Big Cluster...Box?

First, Rep. Darrell Issa , frequent critic of the Obama Administration, sent a letter to ranking minority member Rep. Elijah Cummings urging him and his fellow Democrats to join Republican members in a bipartisan revision of his postal reform bill that would implement provisions from the President's 2015 budget.

http://ift.tt/1qt9Ucr

$25 million settlement in NY veterans charity case

Attorney General Eric Schneiderman was expected to discuss the agreement among his office, the Disabled Veterans National Foundation charity, the Quadriga Art direct-mail company and another company, Convergence Direct Marketing, on Tuesday.

http://ift.tt/1jEOGB7