$25 million settlement in NY veterans charity case

Attorney General Eric Schneiderman was expected to discuss the agreement among his office, the Disabled Veterans National Foundation charity, the Quadriga Art direct-mail company and another company, Convergence Direct Marketing, on Tuesday.

http://ift.tt/1nYfRry

$25 million settlement in NY veterans charity case

Hundreds of people wept and stood in salute as they remembered 19 fallen firefighters Monday on the anniversary of their deaths with a moment of silence and the chiming of 19 bells that echoed through a historic... Residents wept and stood in salute as they remembered 19 firefighters Monday on the anniversary of their deaths, marked by a moment of ... (more)

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$25 million settlement in NY veterans charity case

A direct-mail fundraising company that sent solicitations on behalf of a disabled-veterans charity but took in most of the money raised will pay $9.7 million in damages and the charity will reorganize its board and reform its practices as part of a $24.6 million settlement, the state attorney general's office said.

http://ift.tt/1x82fRs

$25 million settlement in NY veterans charity case

A direct-mail fundraising company that sent solicitations on behalf of a disabled-veterans charity but took in most of the money raised will pay $9.7 million in damages and the charity will reorganize its board and reform its practices as part of a $24.6 million settlement, the state attorney general's office said.

http://ift.tt/1rRCG4f

$25 million settlement in NY veterans charity case

In the court of public opinion, the 2012 Benghazi attack has been contentious. In the court of law, it's going to be a grind.

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$25 million settlement in NY veterans charity case

A direct-mail fundraising company that sent solicitations on behalf of a disabled-veterans charity but took in most of the money raised will pay $9.7 million in damages and the charity will reorganize its board and reform its practices as part of a $24.6 million settlement, the state attorney general's office said.

http://ift.tt/1o10YWX

$25 million settlement in NY veterans charity case

Attorney General Eric Schneiderman was expected to discuss the agreement among his office, the Disabled Veterans National Foundation charity, the Quadriga Art direct-mail company and another company, Convergence Direct Marketing, on Tuesday.

http://ift.tt/1r8PF3K

Ricoh Debuts Cloud-Based Multichannel Marketing Services Platform for Small, Medium Size Printers

... create new revenue opportunities. 1to1 Create Marketing Services provide customers with: 45 templates, including direct mail pieces such as postcards, tri-fold brochures, flyers, counter cards, landing pages and email blasts and much more. Free case ...

http://ift.tt/1mBCaSD

Timely Direct Mail Often Wins the Prospect

Sometimes marketers forget they don't need all the bells and whistles to make their mail pieces win with prospects.

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Ricoh Launches 1to1 Create Marketing Services to Empower Small to...

... work for them, particularly as they look to create new revenue opportunities. 45 templates, including direct mail pieces such as post cards, tri-fold brochures, flyers, counter cards, landing pages and email blasts and much more Free case studies ...

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VinoPRO Announces Tasting Room Kiosk Solution for Automated Data...

VinoPRO announced today that it has released its new Tasting Room Kiosk Solution for advanced data collection, and is available immediately.

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How to Deliver High Impact Direct Mail at Lower Costs

... results through better targeting and timing while maintaining a healthy bottom line for themselves. In the "Direct Mail Advantage: Delivering Higher Impact at Lower Costs" Webinar recently presented by Printing Impressions and In-plant Graphics , ...

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Exact Data Completes Update for Homeowners Mailing List Addresses Verification

Privately owned data company, Exact Data completed its June data-cleansing process.

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Direct Marketers Deep-Six California Data Broker Bill

After being passed by the California State Senate in May, a bill that would have hamstrung the efforts of data-driven marketers operating in the Golden State was killed by a committee in the State Assembly yesterday.

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Direct Marketers Should Care About Closing the ECPA Loophole

It seems logical, right? If a federal agent shows up at your door asking to search your home, you would immediately ask for a warrant.

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Exact Data Verifies Government Mailing Lists for Accuracy and Deliverability

The hygiene of our data is of the utmost importance in delivering value to clients.

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Vine Notes: New tool for collecting tasting-room data

It's well-known among professional direct marketers that the most important factor for executing successful sales campaigns is the customer list.

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Cabela's Inc. announces earnings date for second quarter fiscal 2014 financial results

Jun. 24, 2014- Cabela's Incorporated announced today it is scheduled to release second quarter 2014 financial results before the market opens onThursday, July 24, 2014.

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[X+1] Enhancement Keys In On Offline-Online Connections

... behavior. He also envisions marketers coordinating messaging across channels. For instance, a credit card using direct mail can pull their mailing list from national household data, find the online cookies associated with individuals on that list, ...

http://ift.tt/1pNp9uR

Exact Data Updates Medical Professionals Mailing Lists to include Thousands of New Records

Our multi-channel approach allows our customers to reach their target market in several ways, optimizing their campaigns results for best results Exact Data recently updated its records to reflect the most current postal information for businesses and professionals in the medical field.

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Denny's Daily Zinger - Social Media: Full of Sound and Furry Things to Pet and Play With

This a.m. I went to The Wall Street Journal website on my morning prowl. What came up was the story of a huge Social Media campaign : How Este Lauder Creates Effective Photos for Facebook, Pinterest, Twitter, Instagram The cosmetics brand looks for youth, fun and engagement with various poolside combinations of products, props and hand models 's ... (more)

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2013

At Gala 2013 held at THREE SIXTY on Wednesday, November 13, 2013, New York Law School honored three very special honorees, all of whom have made New York Law School very proud.

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Cabela's Announces Amended and Expanded Credit Facility

Cabela's Incorporated announced today the signing of an amended credit facility with a consortium of financial institutions led by subject to certain terms and conditions.

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Cabelaa s Announces Amended and Expanded Credit Facility

Cabela's Incorporated announced today the signing of an amended credit facility with a consortium of financial institutions led by U.S. Bank.

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Cabelaa s Inc. Announces Earnings Date for Second Quarter Fiscal 2014 Financial Results

Cabela's Incorporated announced today it is scheduled to release second quarter 2014 financial results before the market opens on Thursday, July 24, 2014.

http://ift.tt/1wtYw0h

Hallrich Inc. dba Pizza Hut Increases Direct Mail Marketing Speed Upon Switching to QuantumDigital

QuantumDigital, Inc., an Austin, Texas based company making targeted direct mail simple and fast, today announces that Ohio based Hallrich Incorporated dba PIZZA HUT has increased speed by switching to the Company's data-driven direct mail marketing technology platform.

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6 Ways to remove Junk mail forever - community blog from Robert Siciliano

... your mail box. Get off marketing lists. This is done by having the Direct Marketing Association contact direct mail companies and instruct them to stop sending you mail. Go to DMACHOICE.org to get started and free yourself of mail offerings from ...

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6 Ways to remove Junk mail forever

... your mail box. Get off marketing lists. This is done by having the Direct Marketing Association contact direct mail companies and instruct them to stop sending you mail. Go to DMACHOICE.org to get started and free yourself of mail offerings from ...

http://ift.tt/1wsr7TI

6 Ways to Remove Junk Mail Forever

... your mail box. Get off marketing lists. This is done by having the Direct Marketing Association contact direct mail companies and instruct them to stop sending you mail. Go to DMACHOICE.org to get started and free yourself of mail offerings from ...

http://ift.tt/1pexytw

Bell and Howell Spins Off BCC Software as an Independent Company

June 23, 2014 - Bell and Howell announced that it has spun off BCC Software , a former business unit, as an independent, stand-alone company owned by Bell and Howell's current shareholders.

http://ift.tt/1uY2Wde

Exact Data Adds Thousands of New Residents and Properties to Apartment...

We are committed to selling high-quality apartment data. Verification and frequent updates are vital to deliver value to our customers.

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Penton SmartReach Expands Market Reach

Penton Farm Progress is the nation's largest agricultural information business, reaching 2.2 million farms and ranches across the U.S. In March, Penton launched the Penton SmartReach division.

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Bell and Howell spins out software company, sloughs off debt

Bell and Howell, owned by Versa Capital Management, won't see a lot of impact here in Durham, says Christopher Lien , president of BCC.

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Bell and Howell Spins Off BCC Software as Independent Company,...

Bell and Howell, LLC has spun off BCC Software , a former business unit, as an independent, stand-alone company owned by Bell and Howell's current shareholders.

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Penton SmartReach??? Expands Market Reach

Launches an Integrated Customer Database for the Agriculture MarketOffers Access to Over Two Million Decision Makers and Influencers Across the United States /PRNewswire/ --Penton,a leading professional information services company, today announced the expansion of its reach into the agriculture market, which offers access to over two million ... (more)

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Bell and Howell Spins Off BCC Software As Independent Company

ROCHESTER, N.Y., and DURHAM, N.C. - June 23, 2014 - Bell and Howell, LLC today announced that it has spun off BCC Software , a former business unit, as an independent, stand-alone company owned by Bell and Howell's current shareholders.

http://ift.tt/1pEeIK3

Press release distribution, EDGAR filing, XBRL, regulatory filings

... trial of its lead product candidate MVI-816 (pTVG-HP) in non-met... )--Suncraft Technologies, a premier inline direct mail provider for leading retailers and direct marketers, today announced its certification of U.S. Postal Service ... )--T-Mobile ...

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Suncraft Technologies Accelerates the Accuracy of Data-Driven Direct...

Suncraft Technologies , a premier inline direct mail provider for leading retailers and direct marketers, today announced its certification of U.S. Postal Service Seamless Acceptance - the first in the Great Lakes Region - to ensure clients' direct marketing messages will be delivered to consumers with greater speed, efficiency and accuracy.

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Suncraft Technologies Accelerates the Accuracy of Data-Driven Direct...

Suncraft Technologies , a premier inline direct mail provider for leading retailers and direct marketers, today announced its certification of U.S. Postal Service Seamless Acceptance - the first in the Great Lakes Region - to ensure clients' direct marketing messages will be delivered to consumers with greater speed, efficiency and accuracy.

http://ift.tt/1j6iG8L

It Works! opens HQ in former Riverside Plaza

A former multi-story retail center on the bank of the Manatee River has a new life as the headquarters for a health and beauty company that is projecting $1 billion in annual sales.

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Protagonist, A "Brand Energy" Company, Announces Two New Hires

... the Vice President at Ambrosino, Muir, Hansen & Crounse, Kushlan has produced and created dozens of winning direct mail campaigns for political action committees, senators, governors and presidents, including President Barack Obama's historic 2008 ...

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Verndale Wins Gold for Best Website Design

... The 33rd Annual NEDMA Awards for Creative Excellence honored creative excellence in categories including direct mail, print ads, broadcast, search engine marketing and more. The awards banquet was held at the LaCava Center, Bentley University in ...

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Inprint Infographic Establishes the Relevance of Print as the Most Effective Advertising Medium

... televisions and online advertising. Print advertising is not limited to putting ads in newspapers and magazines. Direct Mail advertising is a great way of targeting a particular group of protective customers with offers and promotional materials ...

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Exact Data Expands Teachers Mailing List with Most Recent Database...

Our level of data customizability is the difference maker for our customers, and our data hygiene assures that they're purchasing the most current records available.

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Ray Ban Wayfarer Sale o r p z n s e w p p

... partner marketing program as part of an integrated marketing plan that also includes direct response television, direct mail, public relations public relations, activities and policies used to create public interest in a person, idea, product, ...

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Target Customers, Not Keywords

... seasonality or social listening, your search program can now be leveraged at the individual level, much like direct mail - but delivered in real time . Now, apply this to a retailer a imagine that your customer has been researching the latest trendy ...

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Hints on how to reduce unwanted mailings - and more

In light of complaints about receiving 17-pound bundles of Restoration Hardware catalogs, people have been asking how they can stop receiving unwanted mail and phone calls.

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Political Contributors Mailing Lists Recently Verified at Exact Data

The ability to selectively pinpoint a target audience helps increase our customers' AdROI.

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ABC-Marketing Solutions Escalates Businesses to the Top

... to having your ad featured in their Golf's Luxury Living magazine, for a small fee, you can also advertise on a direct mail piece, alone or along with other luxury businesses. With direct marketing, you can create a direct mail piece that ...

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Vitamin Shoppe Chairman Unloads $450,000 in Stock

Vitamin Shoppe Chairman Richard L. Markee sold 10,000 shares of Vitamin Shoppe stock in a transaction dated Monday, June 16th.

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This Week's Top Ten: How Often Should You Thank Recurring Donors?

... are some of the top items, articles and ideas you need to know so you can keep up-to-date and find success. 1. Direct Mail: Fundraising and Financial Services Top the Premium Usage for 2013 (DirectMarketingIQ): Totes! No, not the slang version for ...

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Exact Data Adds New Records to Real Estate Mailing List Database

Our targeted real estate mailing lists are an excellent resource for real estate agents and investors working on direct marketing campaigns.

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Political List Broker Makes Its Move to Digital

... on postal reform, but nothing raises their spirits-and revenues-like a hotly contested electoral season. Direct mail has long led the way in lining up votes and donations for candidates, and now one of the top political list companies is electing to ...

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Why This Retailer Still Insists on Printing a 12-Pound Catalog

Weighing in at a whopping 12 pounds each, UPS packages containing Restoration Hardware's annual catalogs have landed with a thud on doorsteps around the country over the last several weeks.

http://ift.tt/1vHKxU3

The Dazzling New Generation of Direct Marketers

... that no longer matters: "offers," "lists," "orders," "guarantee," "price testing," "customer satisfaction," "direct mail," "profit margins" or "allowable order cost." When it comes to data's role in the creative process, we tend to prefer Merlin to ...

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Brewer Direct Lands Direct Marketing Responsibilities for LA-Area Homeless Shelter

... for the homeless shelter will be multi-channel, with Brewer Direct developing donor communications across direct mail, print and digital platforms. The integrated program breaks this fall with appeals aimed at attracting new donors, as well as ...

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Executive Additions Signal Douglas Shaw and Associates'...

... and writer. She brings a well-rounded knowledge of multiple communications disciplines and platforms, including direct mail, mid- to major-donor strategies, digital space, innovative gaming and expert analytics. Prior to joining Douglas Shaw and ...

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Duplo USA Introduces the UD-300 On-Demand Diecutter With a New...

June 16, 2014 - Duplo USA has released the UD-300 on-demand diecutter with a new separator and conveyor unit option.

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Why Online Tracking is Getting Creepier

... to seek a [credit-card] chargeback." Previously, data brokers primarily sold this data to marketers who sent direct mail-aka "junk mail"-to your home. Now, they have found a new market: online marketing that can be targeted as precisely as junk ...

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Insider Buying: Vitamin Shoppe Insider Acquires 5,000 Shares of Stock

Vitamin Shoppe Insider Anthony Alfonso bought 5,000 shares of Vitamin Shoppe stock in a transaction dated Wednesday, June 11th.

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eTargetMedia Announces Top Tips for Successful Email Marketing Tutorial

One of our goals as an email marketing company is to guide our clients on getting the most out of their email marketing campaigns.

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Jos. A. Bank Clothiers Hits New 52-Week High at $65.22

Jos. A. Bank Clothiers shares hit a new 52-week high during trading on Friday , Stock Ratings Network.com reports.

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Rehrig Pacific Company Completes First Retail Display Mobile Engagement Test

... action. According to data from a recent Direct Marketing Association Response Rate Report, this is higher than direct mail, email, paid search and internet display marketing targeting new customers. Future success can be positively affected by ...

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Enhancing your printing solution to work smarter, easier and more profitably

The printing industry has changed, with many established printer providers, as well as new companies, adopting digital printing solutions to meet the demands of the print market.

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PhoteticaA Will Do To The Medical Industry What Elon Musk And Tesla...

... and he did just that. That's what we'll do to the medical industry; we will sell direct to customers using DRTV, direct mail, the Internet, and Home Shopping in Europe, North, Central and South America, Australia, China, Japan, South Korea and New ...

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Are the Days of Batch and Blast Behind Us?

Everyone says 2013 was the year of mobile. Hardly noticed was the fact that it was also the year when email marketers decided to get serious about direct marketing.

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Pitney Bowes Expands Direct Mail Services in Southeastern US

Consistent with its strategic goals and long-term growth initiatives, Pitney Bowes Inc. is expanding its direct mail presorting capabilities in the Southeastern United States.

http://ift.tt/1pNW4yJ

Photetica Will do to the Medical Industry What Elon Musk and...

... he did just that. "That's what we'll do to the medical industry; we will sell direct to customers using DRTV, direct mail, the Internet, and Home Shopping in Europe, North, Central and South America, Australia, China, Japan, South Korea and New ...

http://ift.tt/1oTmAa8

Pitney Bowes Opens New Direct Mail Presort Services Operating Center in Duncan, SC

June 12, 2014 - Consistent with its strategic goals and long-term growth initiatives, Pitney Bowes is expanding its direct mail presorting capabilities in the Southeastern United States.

http://ift.tt/1qA8Ala

Why online tracking is getting creepier

... to seek a [credit-card] chargeback." Previously, data brokers primarily sold this data to marketers who sent direct mail-aka "junk mail"-to your home. Now, they have found a new market: online marketing that can be targeted as precisely as junk ...

http://ift.tt/TNZFll

Why Online Tracking is Getting Creepier

... to seek a [credit-card] chargeback." Previously, data brokers primarily sold this data to marketers who sent direct mail - aka "junk mail" - to your home. Now, they have found a new market: online marketing that can be targeted as precisely as junk ...

http://ift.tt/1l4G1wJ

Creditors of Oklahoma City telemarketing firm CarSafe attempt to...

... The company's main line of business was selling extended vehicle service agreements through telemarketing and direct mail. It was unclear if the company was still operating on Wednesday, but CarSafe has run afoul of consumer protection laws in at ...

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Spring Singapore warns firms on misleading websites featuring its schemes

Enterprise agency Spring Singapore has warned of websites which give the impression that companies can apply for government grants through them.

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Pitney Bowes Expands Direct Mail Services in Southeastern U.S.

Consistent with its strategic goals and long-term growth initiatives, Pitney Bowes Inc. is expanding its direct mail presorting capabilities in the Southeastern United States.

http://ift.tt/1uXD3fg

Pitney Bowes Expands Direct Mail Services in Southeastern U.S.

Duncan, South Carolina is now home to Pitney Bowes' fifth U.S. Direct Mail Presort Services Operating Center, filling a void in a previously underserved market and enabling more mailers to benefit from the cost savings, quality assurance and predictability of Pitney Bowes Presort Services.

http://ift.tt/1mHiuxj

Helen of Troy Announces Agreement to Acquire Healthy Directions for Approximately $195 Million

... also provides a new capability at Helen of Troy, reaching consumers directly through the internet, phone and direct mail, diversifying our go-to-market vehicles, as opposed to primarily brick and mortar retail and online retailers in our other ...

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Gotcha! Opportunity Marketing Done Very Well

... about any special offers for your product. Just In Time. I generally recommend testing and even rolling out in direct mail with "Just In Time" offers. It seems to be a more effective medium although, by all means, test every medium. The general idea ...

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Development Director - Louisiana Right to Life

... gifts through major gift solicitations, corporate/foundation relations, and annual appeals. Experience with direct mail and telemarketing fundraising. o Public Speaking o Understanding of Pro-Life Movement and Involvement in Pro-Life Activities ...

http://ift.tt/1mE2ix0

Jos A. Bank Misses Earnings; Merger With Men's Wearhouse Still Planned

Jos. A. Bank Clothiers Inc. is a designer, manufacturer, retailer, and direct marketer of men's tailored and casual clothing, as well as accessories in the United States.

http://ift.tt/Sve6JQ

InfoUSA Makes It Even Easier for Businesses to Acquire Customers Through Effective Email Marketing

... powerful, in-depth demographic information. InfoUSA makes it easy to reach potential customers with complete direct mail, email marketing, and Google advertising services. To learn more about how InfoUSA helps businesses find new customers with ...

http://ift.tt/1u1ucXR

Ability Commerce Announces at IRCE that TLA Video Has Selected Its Order Management Solution

... movie websites in the United States. TLA Entertainment Group operates two of the largest and most successful direct mail DVD catalogs in the United States. About Ability Commerce Ability Commerce is the leading provider of direct commerce software, ...

http://ift.tt/1uPRuC8

Building a movement vs. trashing your opponent

When I started learning about direct marketing in 1961, direct mail was the second largest form of advertising, second only to television.

http://ift.tt/1tZGRue

InteliChoice(TM) Health and Wellness System Now Operating in Over 1,000 Grocery Stores

Foxfire Printing today announced that InteliChoicea , the total health & wellness merchandising system launched late last year, is now operating in more than 1,000 stores nationwide.

http://ift.tt/1myS7JW

Youngevity expands to Malaysia

Youngevity International Inc. (OTC: YGYI), a San Diego-based global direct marketer of nutritional and lifestyle products including gourmet coffee, has opened an office in Johor Bahru, Malaysia to serve Southeast Asia.

http://ift.tt/1igwblL

Press release distribution, EDGAR filing, XBRL, regulatory filings

The Future of Conflict Minerals: Demand for Supply Chain Transparency Will Only Increase; Tracking Now in Full Swing for 2014 SEC Reporting Period )--Companies are only now getting started to dig into global supply chains to determine if their products are free of conflict minerals.

http://ift.tt/1pVV3GU

Youngevity International (YGYI) Continues International Expansion to Malaysia

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today it has taken another major step in its international expansion by opening an office in Johor Bahru, Malaysia to serve the ... (more)

http://ift.tt/1pciEmR

Southern States focus and analytics system

... behavior is affected by different marketing messages. Using predictive analytics, we were able to optimize our direct mail efforts, reducing the number of catalogs mailed by 74 percent, while simultaneously more than doubling the response rate. We ...

http://ift.tt/1mwgUhR

Press release distribution, EDGAR filing, XBRL, regulatory filings

TransMontaigne Partners L.P. Announces That Morgan Stanley Has Entered into an Agreement to Sell Its Interest in TransMontaigne to NGL Energy Partners LP )--TransMontaigne Partners L.P. today announced that Morgan Stanley entered into a definitive agreement to sell its 100% ownership interest in TransMontaigne Inc. t... )--Payment processor i2c ... (more)

http://ift.tt/1qgMYdk

Youngevity International (YGYI) Continues International Expansion to Malaysia

"We are very excited about being registered in Malaysia and opening an office as we intend to increase our direct selling coverage and distribution model in the fast-growing Southeast Asian markets," said Steve Wallach, Youngevity's Chief Executive Officer.

http://ift.tt/1mwgTKQ

Today's Top Five Digital Trends

... used is robust and complete enough to allow it. Studies conducted over the past 20 years have all found that direct mail that is targeted and relevant will generate a higher response than the old "saturation bombing" approach to direct mail. Inkjet ...

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Valley Ambulance ready for Cattleman's ball

Members of one KOTA Territory response team say they are prepared to handle any medical emergencies that may happen at this weekend's Cattleman's ball.

http://ift.tt/1ozqQM0

Poll: Cantor's Lead Cut to 52-39 over Dave Brat in Virginia Primary

On Friday, the Daily Caller released a poll that showed House Majority Leader Eric Cantor's lead over Tea Party-backed challenger Dave Brat in the Republican primary in Virginia's 7th Congressional District has dropped to 13 points just days before the June 10 election.

http://ift.tt/1mq6Hn3

A Profile Of The Cross-Device User

Whether the campaigns are automated or bought direct, marketers are increasingly focused on cross-device advertising because that's what consumer behavior is calling for.

http://ift.tt/1pZZTA7

Delacourt: Political advertising now comes in gimmicky package

The federal New Democrats have come up with a creative way to advertise their political wares to voters who may have other things than politics on their minds this month.

http://ift.tt/1pM5Z9Y

Mock Paper for Sbi Po 2014: Marketing

... (2) Area of Business (3) Nature of Goods and services (4) Nature of Advertisement 3. Type of Novelty gift under Direct mail advertising (1) Calendar (2) Diary (3) Wall Clock (4) Watch (5) All of above 4. The advertisement media which is widely used ...

http://ift.tt/SPCAOy

Direct Marketing Catalogs Are Out of Control

... an expensive, inflexible, unimaginative and antiquated way of communicating to -- not with -- customers. Google "direct mail" and tons of articles will come up in support of it. Ironically, a disproportionate number of stories come from within the ...

http://ift.tt/1urU1lN

Spam law a meaty mystery

... contain obligations that are new to a lot of organizations and many simply have not heard about them yet." Dycom Direct Mail Services, a 31-year-old business in Winnipeg, has been in the email-list brokering business for some time. But that business ...

http://ift.tt/1urU0yh

Strathmore's Who's Who Honors John T. Spitznagel as Professional of the Year

... of the Entrepreneur of the Year Award in 2005 and 2010 and the Winner of Direct Marketing Association Best Direct Mail Campaign. In his leisure time, Mr. Spitznagel enjoys swimming, fishing and sailing. About Strathmore's Who's Who Strathmore's ...

http://ift.tt/1rQpPD6

Is Social Media Safe for Marketers?

Hacking gets all the attention, but bullying appears to be as big a problem. Should marketers take greater stock of the environment social networks provide for their messages? Last week the Poneomon Institute, a noted Internet privacy research firm, released a study reporting that half of adult Americans-some 110 million people-were victims of ... (more)

http://ift.tt/Sdl9ql

Beyond YouTube: Google Doubleclicks On Video Advertising With New 'Premium' Web Marketplace

Still, the search giant has made no secret of its desire to take a much bigger piece of the entire advertising pie, even from television .

http://ift.tt/1hb0jUf

Measure O trails well behind in early returns

SALINAS >> A bid to force a public takeover of California American Water's Monterey system fell way behind in early returns Tuesday night.

http://ift.tt/1l6p3wz

6 Mandates for Multichannel Marketing

Multichannel marketing requires multiple disciplines-many of which do not come naturally.

http://ift.tt/1p6vCzS

BKV Advertising Agency On-boards Four New Clients

... including creative design, web development, CRM, paid media (online and offline), SEO, Social Media, Digital PR, Direct Mail, DRTV, Database Management, Analytics and Data Modeling. For more information, visit http://www.bkv.com .

http://ift.tt/1kpylVA

PharmaPoint Welcomes New Vice President of Finance

... the PharmaPoint team, Hunt served as Chief Financial Officer (CFO) and Treasurer for Mailsouth, Inc., a national direct mail firm located in Birmingham, Ala. He was responsible for all areas of accounting, finance, risk management and facilities ...

http://ift.tt/1kK5wNJ

Measure O trails well behind in early returns

SALINAS >> A bid to force a public takeover of California American Water's Monterey system fell way behind in early returns Tuesday night.

http://ift.tt/1iTuyKS

Six Mandates for Multichannel Marketing

Multichannel marketing requires multiple disciplines-many of which do not come naturally.

http://ift.tt/1iPZVpC

The McClatchy Company (MNI) - Financial and Strategic SWOT Analysis Review

... newspapers, mobile news and other publications. It also offers advertising, websites, direct marketing and direct mail services. McClatchys newspapers include Miami Herald, The Sacramento Bee, The Fort Worth Star-Telegram, The Kansas City Star, The ...

http://ift.tt/1n9cGzK

Persona Definition: 10 Essential Marketing Persona Attributes

In Latin, persona is defined as an actor's mask. As such, it's associated with characters in a drama.

http://ift.tt/1o37zSI

Re-imagining print media

Time plays funny tricks. So a question: if your business has been paper-based in advertising or the media for instance when was the first time you felt that print media would have to be "re-imagined?" Pretty clever if you were around when they were "imagining the internet" back in the 1950s, or when TimBle was thinking the World Wide Web in the ... (more)

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The AIDA Principle: Roadmap For A Lot Of Great Advertising

... I'm sure they know about it. To Direct Marketers, AIDA can be the almost fail-proof road map to great ads and direct mail pieces. (Any communication of any kind, really.) This is the easiest of the four. It's the " Hey you! " part of an ad. The best ...

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MarketLive Announces 'MarketLive Implement' to Extend...

MarketLive Implement was designed to expand the implementation services available to retailers by training a select group of Systems Integrators on the implementation of the MarketLive platform.

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3 Tips on How To Use the Power of Podcasting

... never to return to your webpage again. Most squeeze pages result in less than 5 percent of buyers. A great direct mail campaign produces only about a 3 percent response rate. Radio and TV advertisements are being skipped over. Radio advertisements ...

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TRIBUS Integrates with Xpressdocs to Offer Comprehensive Direct Marketing Services

... customers can now quickly and seamlessly access Xpressdocs' direct marketing products including print-on-demand, direct mail campaigns and stationery." TRIBUS CRM users can place a new order, view previous or pending orders, find marketing tips and ...

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The One Word Your Marketing Needs To Focus On Now

... address or phone number they have is limited to standard demographics, not interest or social behavior. Also, direct mail and telemarketing is often seen by consumers as interruptive and intrusive. Search Engine Marketing can't get close to these ...

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PerDM Improve Focus on In-Store Marketing as EU Changes to Data Gathering Loom

EU changes to opt-in requirements for data gathering could hit brands hard according to MarketingWeek.

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Next-Gen Direct Mail: Faster, Smarter, and More Integrated

... sophisticated front-ends-and sophisticated operators-are capable of vis--vis automation and personalization. For direct mail printers, it allows them to "mail smarter," as generally gone are the days when customers were willing to drop millions of ...

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Load Leveling Forces Mailers To Rethink Delivery Dates

Load leveling aims to reduce overtime hours and promote safety for late-working letter carriers by spreading out the heavy volume of standard mail over the entire week.

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