Cal Am pumps up anti-Measure O war chest to $2.4 million

MONTEREY >> On the verge of a vote on whether to pursue a public takeover of the Monterey Peninsula's water system, California American Water has tucked another $250,000 into its campaign coffers, swelling its investment against Measure O to more than $2.4 million.

http://ift.tt/1kcoi6d

PacNet Services to Attend Internet World 2014

International payment processing company PacNet Services today confirmed that they will be in attendance at Internet World 2014 in London, running the 17-19 of June.

http://ift.tt/1pD8yIN

Twenty small business promotion tips

... Collect a copy of the ad from the source, either the line ad from the newspaper, the postcard that was sent by direct mail, or the script from the TV or radio spot. Date each ad. Business owners should ask their customers how they heard about the ...

http://ift.tt/1oV3AHo

Advisors' Academy Breaking New Ground in Direct Marketing for Member Agents

May 30, 2014 - FT. LAUDERDALE, Fla. -- In keeping with its ongoing commitment to innovation, Advisors' Academy has introduced a novel new marketing platform for member agents built around customized lead-generation websites.

http://ift.tt/1tXP6J6

Cover Story : Cancer Survivors Pay It Forward

... City of Hope and Arlington, Va.based direct marketing agency Chapman Cubine Adams + Hussey (CCAH) sent email and direct mail to patients twice during the first year, then quarterly because it's been received so well. The campaign's debut during the ...

http://ift.tt/U1xjnX

The Risk Advantage presents entrepreneurs with framework for success

... direct marketing companies in 1983 with his brother Mike and sister Kathy. And throughout his tenure at first Direct Mail Express (DME) and then Response Mail Express (RME), Panaggio took risk head-on, viewing it as opportunity that should be seized ...

http://ift.tt/1oCCpUf

Phone's Still the Best Route to Customer Satisfaction

Nearly nine out of 10 customers say the phone's the only way to resolve issues. Maybe that's because just half of 50 leading brands in a new study offered an email option.

http://ift.tt/1wzaJBV

Cabela's Inc. to Present at the William Blair 34th Annual Growth Stock Conference

Cabela's Incorporated announced today that management will present on Thursday, June 12, 2014, at the William Blair 34th Annual Growth Stock Conference at the Four Seasons Hotel in Chicago, Illinois.

http://ift.tt/1rlxIQG

Cabelaa s Inc. to Present at the William Blair 34th Annual Growth Stock Conference

A live webcast of the Company's presentation will begin at 10:40 a.m. CT on June 12, 2014, and can be accessed through the "Webcasts & Events" section of the "Investor Relations" page of the Company's website at www.cabelas.com .

http://ift.tt/1wu3PO6

Defender, U.S. Dealer for Home Security Brand ADT, and InnerWorkings Announce Direct Mail Partnership

... distribution," said Brad Cumings, chief marketing officer for Defender. "Their deep domain expertise in direct mail consultation and creative execution will enable us to optimize our time-to-market, visibility and brand performance." Additionally, ...

http://ift.tt/1ivNIWV

The scammed was warned by a nice Mr. Jones | Renton Police Blotter

A Mr. Jones called the Renton woman May 15 to let her know she had won some money from the Publishers Clearing House.

http://ift.tt/1ivYVXm

Valpak Announces Expansion Plans in Portland, Oregon

... seeking entrepreneurs to invest in new franchise territories in the Oregon market. A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 ...

http://ift.tt/RFUqT2

The Return of Mass Marketing?

FTC Commissioner Brill wants marketers to be more democratic with their messages and offers.

http://ift.tt/1rkwB3H

Site Search Is a Direct Marketing Success Factor

Changes in online shopping behavior are demanding that site search strategies change along with it; that means site search can no longer be thought of as just a product locator.

http://ift.tt/1rkwxB9

The 7 Best Ways To Utilize Outbound Marketing

... A traditional method of outbound marketing that was used for years (and still is) with great success was direct mail. You can use outbound marketing in a variety of ways to create future success for your business. Outbound marketing is a newer type ...

http://ift.tt/1lU7cFP

What would David Ogilvy say about today's TV advertising?

... and insisted his advertisements speak directly to them, their struggles and their needs - in their language. Direct mail and DRTV were the tools he turned to again and again He built his agency into a worldwide powerhouse not by creating TV ...

http://ift.tt/1nGy9Rw

DataSource Retained by International B2B Distributor

DataSource will implement its proprietary Brand Store technology with the key objective of streamlining a cost efficient process to distribute Interline's marketing materials throughout their various sales channels.

http://ift.tt/1oNNy1Z

Spikes Asia Names Further Jury Presidents

Stefan Sagmeister, Jean Lin, Josy Paul, Andy Greenaway and Mark Patterson Singapore, May 29, 2014 - - The Spikes Asia Festival of Creativity has announced the five jury presidents set to lead the Design; Digital and Mobile; Direct and Promo & Activation; Integrated; and Media juries at this year's Festival and Awards.

http://ift.tt/1tSKt2Z

PacNet Services to Attend Internet World 2014

On the offers a complete range of inbound and outbound international payment processing services.

http://ift.tt/1owFsx4

10 Tips for Building An Email Database: Study Breaks College Media Presents Must-Know Strategies

While smartphones, tablets, and extended Internet usage have all added an abundance of new players into the marketing mix, most companies still view email marketing as a better return on investment, and the primary step for ensuring success with an email marketing campaign is to build an extensive email database.

http://ift.tt/1nXT2WJ

PacNet Services to Attend Internet World 2014

International payment processing company PacNet Services today confirmed that they will be in attendance at Internet World 2014 in London, running the 17-19 of June.

http://ift.tt/1nXT2Ge

List Brokers Are Data Brokers, Says FTC

New laws to regulate consumer data called for by FTC do not include individual marketers, but do include brokers of mailing lists.

http://ift.tt/SRSKqL

Inkjet Summit Triumphs Again

Last month, more than 200 people flocked to the elegant Ponte Vedra Inn & Club in Ponte Vedra Beach, Fla., to attend the second annual Inkjet Summit.

http://ift.tt/1ijknxN

PacNet Services to Attend Internet World 2014

May 28, 2014 - VANCOUVER, Canada -- International payment processing company PacNet Services today confirmed that they will be in attendance at Internet World 2014 in London, running the 17-19 of June.

http://ift.tt/1toiS7P

SunDance Marketing Solutions Installs New Slitter/Cutter/Creaser

May 28, 2014 - SunDance Marketing Solutions has purchased a Duplo DC-646 Slitter/Cutter/Creaser.

http://ift.tt/1k1wF4q

Valpak Announces Expansion Plans In Portland, Oregon

... and is currently seeking entrepreneurs to invest in new franchise territories in the A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 ...

http://ift.tt/SRfJSV

SunDance Marketing Solutions Increases Finishing Capabilities

May 28, 2014 - SunDance Marketing Solutions has purchased a Duplo DC-646 Slitter/Cutter/Creaser.

http://ift.tt/1tPRtNW

DMA Calls On Congress For Data Breach Law

The Direct Marketing Association sent a letter to Congress last week asking to pass a national data breach notification law.

http://ift.tt/1k2qqfo

Youngevity International (YGYI) Announces Results of Youngevity...

Youngevity International Inc. , a global direct marketer of lifestyle and nutritional products and gourmet coffee, announced today the exciting results of research studies performed at the prestigious Richardson Center for Functional Foods and Nutraceuticals at the University of Manitoba .

http://ift.tt/1oJHojw

Mock Paper for Sbi Po 2014: Marketing

... (2) Area of Business (3) Nature of Goods and services (4) Nature of Advertisement 3. Type of Novelty gift under Direct mail advertising (1) Calendar (2) Diary (3) Wall Clock (4) Watch (5) All of above 4. The advertisement media which is widely used ...

http://ift.tt/SPCAOy

Youngevity International (YGYI) Announces Results of YoungevityA ...

Youngevity International Inc. , a global direct marketer of lifestyle and nutritional products and gourmet coffee, announced today the exciting results of research studies performed at the prestigious Richardson Center for Functional Foods and Nutraceuticals at the University of Manitoba .

http://ift.tt/1nAAPjw

FTC calls for curbs on consumer data collection

"The extent of consumer profiling today means that data brokers often know as much - or even more - about us than our family and friends," said FTC Chairwoman Edith Ramirez, above.

http://ift.tt/RzuKaJ

Valpak Announces New Franchise in Portland, Oregon

... seeking entrepreneurs to invest in new franchise territories in the Oregon market. A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 ...

http://ift.tt/SNcwDO

Data brokers are profiling consumers online by race, other categories

Sen. Jay Rockefeller said in a news release Tuesday that the data broker industry "sorely lacks transparency."

http://ift.tt/1pgGuNX

SunDance Marketing Solutions Increases Finishing Capabilities with...

SunDance Marketing Solutions, a full-service Orlando marketing and printing company, is thrilled to announce the purchase of a Duplo DC-646 Slitter/Cutter/Creaser.

http://ift.tt/SMJJzg

FTC To Congress: Regulate Marketing Data Providers

The Federal Trade Commission welcomed direct marketers and data companies back from the holiday weekend with a 100-plus page report and a recommendation that Congress enact legislation to ensure industry transparency and customer control over how their data is used.

http://ift.tt/1nRniCB

Riccardo Ferrari, Direct Marketing Super Star Joins KaratBars

Riccardo Ferrari, an Italian immigrant from Milan and well known super star within the direct marketing industry, as top producer, trainer and author, has joined Karatbars International.

http://ift.tt/1pg8FfS

LiveRamp: Acxiom's $310M Silver Bullet

... CRM databases are able to turn that data into marketing campaigns. However, these campaigns have been limited to direct mail and email marketing. According to LiveRamp, CRM data has for years been hindered from moving into the greater online space ...

http://ift.tt/1w6hQRT

Benghazi! Is A Right Wing Profit Center

... $407,970. About $110,000 of that went straight to fundraising consultants. And most of the rest was paid out to direct mail, political consulting, and PR firms. According to Open Secrets, the PAC has devoted about 90 percent of its expenditures to ...

http://ift.tt/1if5rBD

North Canton direct-marketer Ben Suarez used PAC money, Josh...

New documents filed in federal court this week accuse North Canton businessman Ben Suarez of enlisting Ohio Treasurer Josh Mandel to help him end an expensive legal battle in California, and of orchestrating a cover-up of illegal campaign contributions to the U.S. Senate candidate.

http://ift.tt/1jLVpxn

TPSi Selects locr Maps to Create a Successful Direct Mail Campaign

TPSi included these maps in a successful direct mail campaign for a chain of restaurants.

http://ift.tt/1vNAfCQ

Marketing Services Firm TPSi Selects locr Maps to Create a Successful Direct Mail Campaign

TPSi included these maps in a successful direct mail campaign for a chain of restaurants.

http://ift.tt/1i7SFFg

Call Center Executive Recruiter Creates New Process To Preserve...

When confidentiality is not enough, Telexec Solutions, an executive search firm specializing in call centers, can now go further and assist both companies and executives to conduct anonymous searches.

http://ift.tt/1lUc92w

Customer acquisition agency acquirgy and database-driven direct mail...

Learn How to rapidly turn DRTV, DR Radio and Internet leads into customers and profits using high tech direct mail.

http://ift.tt/1krwD4s

Insider Selling: MSC Industrial Direct Co Director Sells 5,710 Shares of Stock

MSC Industrial Direct Co Director Mitchell Jacobson sold 5,710 shares of the stock in a transaction dated Monday, May 19th.

http://ift.tt/1sXkc1b

Article: Digital Ad Spend to Rise Fastest in US Media and Entertainment Industry

Digital advertising spending is expected to grow faster in media and entertainment than in other US industries covered by eMarketer.

http://ift.tt/1sWQ0TY

IWCO Direct Hires Wes Sparling to Lead Client Campaign Strategy

... trust by collaborating with North American marketers for more than 40 years, the company's full range of direct mail services includes one of the industry's most sophisticated postal logistics strategies. IWCO Direct pioneered commingling more than ...

http://ift.tt/1gfJyS9

Evergage Secures $4 Million in New Funding to Solidify Its Edge in Real-time Web Personalization

Evergage, provider of the market-leading real-time behavior-based web personalization platform, today announced that it has closed a $4 million Series A. This round of financing, which will reinforce the company's influence in the market, underscores remarkable performance milestones, prominent client wins and significant product advancements.

http://ift.tt/Tw1hQL

Evergage Secures $4 Million in New Funding to Solidify Its Edge in Real-time Web Personalization

Our vision for Wayfair.com has always been to make every customer's experience personal.

http://ift.tt/1jVjHiO

Evergage grabs $4 mln Series A

Evergage said Wednesday that it has raised $4 million in Series A funding. G20 Ventures led the round with participation from previous investors that included Point Judith Capital and Advanced Technology Ventures .

http://ift.tt/1sUtPO9

Building Sales With Authority

From the beginning of time, we've been wired to believe and follow people in positions of authority.

http://ift.tt/1m4pcjC

CLR Roasters, LLC (YGYI) Inks $3.5 Million Dollars in Contracts as it ...

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today that its wholly owned subsidiary, CLR Roasters, has procured several contracts for two types of coffees, totaling $3.5 ... (more)

http://ift.tt/1ner9xt

For Sale: Lists Of Men Who Take Viagra

... recall filling out a survey providing your personal data? If so, please tell me about it," and "What kinds of direct mail or email offers have you received? Have you found such offers useful?" I never ended up sending the questions to a few hundred ...

http://ift.tt/1jCJRfS

Speaking for the Postal Service's Best Customers

Who are the Postal Service's most important customers? With First Class Mail volume plummeting, the Post Office must depend on Standard Mail and direct mailers for cash flow.

http://ift.tt/1ocqnye

Back to the Future with Pay-Per-Call Marketing

What is pay-per-call marketing and how can it benefit direct marketers? Here are three things every marketer should know about this relatively new form of digital advertising.

http://ift.tt/1p9gjpn

Acxiom Aims for Neutral Data Utility Role With LiveRamp Purchase

... data with customers online. This information can then be used to target customers and prospects across email, direct mail and online display advertising. A console that enables marketers to consolidate data in different formats and to create ...

http://ift.tt/1hYEjqy

Continuous-Feed Inkjet Paper Options Continue to Ramp Up

... was met. The response rate was more than 4 percent, far exceeding the typical 1 to 2 percent response rate for direct mail. Indeed, continuous-feed inkjet continues to be an exciting, evolving market. Interviews with various paper mills suggest that ...

http://ift.tt/1jx6DWD

Publishers Clearing House to Present "How to Personalize the Online...

On Wednesday, May 21, at The TimesCenter in New York, PCH will present a case study on using gamification and Evergage real-time web personalization to increase site engagement and conversions.

http://ift.tt/1lFuwZ0

MarketLive Launches B2B eCommerce Solution

The eCommerce solution is designed specifically for B2B resellers, manufacturers, and B2B2C merchants.

http://ift.tt/1jgeC8T

Youngevity International (YGYI) Announces New VP of International Development

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today the appointment of David Ori as the Vice President of International Development for Youngevity .

http://ift.tt/1oI5QUu

Youngevity International (YGYI) Announces New VP of International Development

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today the appointment of David Ori as the Vice President of International Development for Youngevity .

http://ift.tt/1oI5SMf

Press release distribution, EDGAR filing, XBRL, regulatory filings

Gluware removes network complexity and delivers agility to yo... )--Research and Markets has announced the addition of the "CountryFocus: Healthcare, Regulatory and Reimbursem... )--CEIC 2014 will spotlight security research by Verizon Enterprise Solutions and the SANS Institute providing unique insights into cyber threats to endpoints and th...

http://ift.tt/1n929YF

Jungle Jumps Offers Tips for Purchasing a List for Your Inflatable Business

... inflatable business to market to these contacts is significantly lower than the printing and postage costs of direct mail. This is an important factor to keep in mind when deciding how to proceed with your list purchase. The most important factor is ...

http://ift.tt/1o2Jz1g

Interline Brands Announces New Chief Financial Officer

Fred brings a well-rounded background in finance, holding various senior positions throughout his career including corporate finance, treasury, accounting, and financial planning and analysis, among others.

http://ift.tt/1oz3irV

Interline Brands Announces New Chief Financial Officer

Interline Brands, Inc. , a leading distributor and direct marketer of broad-line maintenance, repair and operations products to the facilities maintenance end-market, today announced that Fred Pensotti has been named Chief Financial Officer, effective May 19, 2014.

http://ift.tt/1oyprXo

MSC Industrial Direct Co Director Mitchell Jacobson Sells 5,000 Shares

MSC Industrial Direct Co Director Mitchell Jacobson sold 5,000 shares of the stock on the open market in a transaction dated Tuesday, May 13th.

http://ift.tt/1jkR4RM

8 Savvy Ways to Promote Your Event Planning Business

... cards, leave your brochure with caterers, florists, photographers, and other vendors with whom you've worked. Direct mail. You may choose to distribute your brochure via direct mail. If you do, make sure your mailing list is well chosen. Event ...

http://ift.tt/1lmA2zB

Acxiom Shares Fall 21% on Concerns Over LiveRamp Deal

... this year, amid investor concerns about whether the company can navigate a transition from storing data to serve direct mail and email marketing, to a player in the faster-growing digital-advertising world.

http://ift.tt/1jAxN96

Acxiom Shares Fall 21% on Concerns over LiveRamp Deal

... this year, amid investor concerns about whether the company can navigate a transition from storing data to serve direct mail and email marketing, to a player in the faster-growing digital-advertising world. Digits delivers breaking news and insights ...

http://ift.tt/1vbws1Y

Automated Advertising To Gobble Up Even More Ad Budgets - Report

The use of data-driven software to automate online advertising, already a fast-growing phenomenon known as programmatic buying, is on the cusp of taking over the way most digital ad budgets are spent.

http://ift.tt/1ltskm4

Data Broker Acxiom Moves to Tie Physical World to Online Data

... send those customers marketing materials based on profiles it builds about them. As the company has moved from direct mail and email into online targeted advertising, it has sought to boost its capabilities through partnerships with small software ...

http://ift.tt/1jvMESe

Inkjet Summit Triumphs Again

Last month, more than 200 people flocked to the elegant Ponte Vedra Inn & Club in Ponte Vedra Beach, Fla., to attend the second annual Inkjet Summit.

http://ift.tt/1ijknxN

Acxiom Corporation (ACXM) CEO Scott Howe on Q4 2014 Results - Earnings Call Transcript

Good day, ladies and gentlemen and welcome to the Acxiom Fourth Quarter Fiscal Year 2014 Earnings Call.

http://ift.tt/1jvMTwm

Data Broker Acxiom Moves to Tie Physical World to Online Data

... send those customers marketing materials based on profiles it builds about them. As the company has moved from direct mail and email into online targeted advertising, it has sought to boost its capabilities through partnerships with small software ...

http://ift.tt/T4zzdN

How to manage customer relationships to increase sales and lower costs

... his business partner started the company in 1998, they focused - like most mortgage companies at the time - on direct mail and telemarketing. When their direct mail response rate dropped from 3 percent to a fraction of 1 percent in 1999, they were ...

http://ift.tt/1stXQUK

Press release distribution, EDGAR filing, XBRL, regulatory filings

SHAREHOLDER ALERT: Levi & Korsinsky, LLP Notifies Investors of Class Action Against ALLIED NEVADA GOLD CORP.

http://ift.tt/1nPpFH3

Acxiom snaps up LiveRamp and its data onboarding smarts for $310M

... whose leases are up within the next five months. Right now, what they typically do is use that CRM data to do direct mail, which is inexpensive and ineffective." LiveRamp will enable the secure transmission of that data into web-based systems that ...

http://ift.tt/1lpVP84

Youngevity International Inc. (YGYI) Reports Record Q1 2014 Revenue...

Youngevity International Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, today reported financial results for the first quarter of 2014.

http://ift.tt/1k2oKlJ

CLR Roasters, LLC (YGYI) Acquires Coffee Plantation and Processing Plant in Nicaragua

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today that its wholly owned subsidiary, CLR Roasters, has acquired a coffee plantation and a processing facility in Nicaragua.

http://ift.tt/1sNlrSe

Press release distribution, EDGAR filing, XBRL, regulatory filings

The TDF Group owned company will provide its Online Video Platform services to one of the m... Research and Markets: Industrial And Commercial LED Lighting Market - Global Industry Size, Market Share, Trends, Analysis And Forecast, 2013 - 2019 )--Research and Markets has announced the addition of the "Industrial And Commercial LED Lighting Market - ... (more)

http://ift.tt/1nIUeAo

Marketing Talking Points [Video]

... marketers , but Moffatt warns against forgetting about the enduring impact of more traditional channels like direct mail and email. "We all know that mail still performs," Moffatt says. "A media mix is the only way you're doing to be successful." ...

http://ift.tt/1gnnkDl

Watch out PetSmart, Inc.: PetMed Express, Inc. Is The Best Way To Cash In On The Boom In Pet Spendin

With a market capitalization of just $250 million, PetMeds very likely flies under your radar.

http://ift.tt/1qATVd9

CPXi's 'Preferred Programmatic' Marketplace, bRealTime Select, Sees...

Global digital media holding company CPXi announced today that it is seeing significant growth from bRealTime Select , its preferred programmatic marketplace.

http://ift.tt/RLGB67

When Dead People Open The Mail

" Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.

http://ift.tt/1mQiBN2

Visant Releases Q1 Results: Consolidated Net Loss of $9.9M Reported

... sales decreased slightly compared to the first fiscal quarter of 2013, primarily due to lower revenue in our direct mail operations, offset by higher organic revenues from our base sampling operations and our publishing services operations. Adjusted ...

http://ift.tt/STvvNj

Independent Study Shows 117% ROI for MarketLive E-Commerce Platform

MarketLive, the leading Total Commerce platform for high-growth merchants, today announced the results of a commissioned study conducted by Forrester Consulting which measured the real-world risks and total financial returns for a merchant deploying MarketLive's e-commerce platform.

http://ift.tt/1skC4mk

Independent Study Shows 117% ROI for MarketLive E-Commerce Platform

'The Total Economic ImpactATM Of MarketLive's Total Commerce Platform' study evaluated MarketLive's customer deployments and documented a three year return-on-investment of 117 percent and an internal rate-of-return of 184 percent.

http://ift.tt/1lbCkA9

Vitamin Shoppe Given New $48.00 Price Target at Jefferies Group

Jefferies Group's target price points to a potential upside of 10.07% from the stock's previous close.

http://ift.tt/1nsG6LJ

MSC Industrial Direct Co Director Unloads $2,237,750 in Stock

MSC Industrial Direct Co Director Mitchell Jacobson sold 25,000 shares of the stock on the open market in a transaction dated Wednesday, May 7th.

http://ift.tt/1fW07YA

Vitamin Shoppe Upgraded to Overweight by Barclays

The firm currently has a $51.00 price target on the stock, up from their previous price target of $49.00.

http://ift.tt/1lb0yNO

PC Connection Inc - 10-Q - Management's Discussion and Analysis of Financial Condition

AND RESULTS OF OPERATIONS Our management's discussion and analysis of our financial condition and results of operations include the identification of certain trends and other statements that may predict or anticipate future business or financial results that are subject to important factors that could cause our actual results to differ materially ... (more)

http://ift.tt/1g5fTk0

Stock Screen: Bargain Basement Stocks - May 9, 2014

The investing world is often broken down into two broad camps: growth and value.

http://ift.tt/1g5d7eI

Key Trends in Augmented Reality

May 9, 2014 - In the "A Reality Check: Augmented Reality" Webinar recently presented by Printing Impressions and Target Marketing, and sponsored by Canon Solutions America, more than 900 registrants learned about Augmented Realty - the emerging technology that enables publishers and marketers to transform printed pages into interactive, virtual ... (more)

http://ift.tt/RvDGyp

Press release distribution, EDGAR filing, XBRL, regulatory filings

The money raised by Clarks U.S. retail stores is enough to treat 553 children currently living with clubf... )--Marketing experts from CommCreative will discuss direct marketing strategies and connecting with a B2B audience at New England Direct Marketing Association --Research and Markets has announced the addition of the "Prefeasibility Report on ... (more)

http://ift.tt/1kXIOT1

CommCreative to Present at New England Direct Marketing Association's 2014 Annual Conference

... and look forward to presenting the results we achieved with this campaign at this year's conference." "Creative direct mail programs are a core capability of CommCreative, and the campaign we developed in partnership with our client Staples ...

http://ift.tt/1fUdnwK

CommCreative to Present at New England Direct Marketing Associationa s 2014 Annual Conference

... Audience," highlighting a case study featuring the agency's work with Staples Advantage "Creative direct mail programs are a core capability of CommCreative, and the campaign we developed in partnership with our client Staples Advantage is one we ...

http://ift.tt/1m67m0c

IWCO Direct Hires Wes Sparling to Lead Client Campaign Strategy

... trust by collaborating with North American marketers for more than 40 years, the company's full range of direct mail services includes one of the industry's most sophisticated postal logistics strategies. IWCO Direct pioneered commingling more than ...

http://ift.tt/1gfJyS9

Odds Of A Payoff In Consumer Class Action? Less Than A Straight Flush

... the federal court in Florida that is overseeing the Duracell case, McComb said class actions with little or no direct mail notice to consumers - most of them, in other words - have a median response rate of 0.023%. For context, the probability of ...

http://ift.tt/1kTdGEl

CEIR New Report on Attendee Promotion Campaign Spending

... and digital tactics to attract qualified attendees to their events. Direct marketing methods both email and direct mail are most popular with more than 90 percent of organizers using either tactic. Additionally, 40 percent or more use print magazine ...

http://ift.tt/SFl0x0

MarketLive Lines Up for Two 2014 'Stevie'(R) Awards

MarketLive , the leading Total Commerce platform for high-growth merchants, has been named a finalist in two separate categories of the 12th annual Stevie American Business Awards.

http://ift.tt/1obye15

IWCO Direct Hires Wes Sparling to Lead Client Campaign Strategy

... trust by collaborating with North American marketers for more than 40 years, the company's full range of direct mail services includes one of the industry's most sophisticated postal logistics strategies. IWCO Direct pioneered commingling more than ...

http://ift.tt/1s7Wvms

IWCO Direct Hires Wes Sparling to Lead Client Campaign Strategy

... trust by collaborating with North American marketers for more than 40 years, the company's full range of direct mail services includes one of the industry's most sophisticated postal logistics strategies. IWCO Direct pioneered commingling more than ...

http://ift.tt/1m2cTVI

Cover Story : Who's Emailing What?

... into how they're doing it by examining the email WMW! has collected. Who's Mailing What! is an online archive of direct mail and email marketing kept by our colleagues at Direct Marketing IQ, Target Marketing Group's research division. The database ...

http://ift.tt/1iUNLzj

BSN Acquires Alabama's Olympia Sporting Goods

BSN Sports, the nation's largest direct marketer and distributor of sporting goods to the school and league markets, has completed the acquisition of Olympia Sporting Goods, Inc. based in Montgomery, AL.

http://ift.tt/SDhK5a

BP Podcast 069: Getting Your First Deal, Quitting Your Job, and...

... on to shed light on his innovative marketing tactics, that has him averaging a 15-25% response rate with direct mail. Whether you are a new investor struggling to figure out how to generate deal flow or struggling with making the transition from ...

http://ift.tt/1ossjlK

Big Purple Dot Launches a New Innovative Portal That Allows Lenders,...

There's never been an easier and more safeguarded way to share data than with our new lead management system.

http://ift.tt/1itw1q3

Helix Education Publishes First in a Series of Student Lifecycle eBooks

... as re-engage previous inquiries who haven't yet enrolled. It explores various campaign approaches, including direct mail , SEO , PPC, and display advertising, as well as ways to measure the effectiveness of each through attribution . Additional ...

http://ift.tt/1fWLG6J

Denny's Daily Zinger: Sick of Goo-Goos and Non-Marketers

... and launched the WHO'S MAILING WHAT! newsletter, we discriminated against people who had nothing to do with direct mail marketing. Get this straight, troops. Direct marketing is all about discrimination - not making offers to the wrong people. From ...

http://ift.tt/1o8yaPP

MDA Chooses Infogroup Targeting Solutions to Manage List

... generous individuals who support charitable organizations, pursue a wide variety of interests, and are active direct mail buyers and subscribers. Muscular Dystrophy Association's dedication to finding treatments and cures for muscular dystrophy, ...

http://ift.tt/1fVFI67

RKG is the Search Agency with the Most Internet Retailer Top 500 Clients for Second Consecutive Year

For the second year in a row, RKG , a leading search and digital marketing agency, has the highest number of Internet Retailer Top 500 A clients of any other search agency, and provides digital marketing services to over 15% of the IR Top 500 A retailers that partner with an agency in some capacity.

http://ift.tt/1np3Pdh

The Bradford Group Chooses Infogroup Targeting Solutions to Manage Lists

The Bradford Group is a world leader in direct marketing and provider of limited-edition collectibles, gifts, home decor, and jewelry.

http://ift.tt/1j3kCgG

From Mailroom to CEO: 60-Year-Old Direct Marketing Institution...

... and many political campaigns and measures, privately-held Towne AllPoints produces nearly 500,000 pieces of direct mail or fulfilled mail-in orders daily with more than 110 employees within its 125,000 square-foot facility. Griffith said Towne ...

http://ift.tt/SzboUC

Advertising Age Ranks SourceLink in Top 20 CRM/ Direct Marketing Agencies for 8th Consecutive Year

SourceLink's continued enhancement of customer intelligence solutions, database marketing offerings and agency services once again positions the company as a Top 20 Agency, according to Advertising Age's latest rankings.

http://ift.tt/1iWjeCb

Peachtree Data Selects Firstlogic DQ 9.0 to Replace End-of-Life Postalsoft DQ 8.0 Platform

... on the webpage. About Peachtree Data, Inc. Peachtree Data specializes in data processing services for the Direct Mail and Direct Marketing industries. Since 1994, the Company has been providing data hygiene services to their clients using direct ...

http://ift.tt/1o5ggNK

Forget Data. It's The Math - And New Customers - That Matter.

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.

http://ift.tt/1hwasFB

Prospect Capital Corporation's Net Investment Income Jumps 30% to $0.31 Per Share

Meanwhile, net investment income at the business development company increased by 65% to $98.5 million.

http://ift.tt/1sj01fN

Area businesses to learn about direct mail services

MORRIS – The United States Postal Service invites small businesses to attend a “Grow Your Business Day” workshop that will help entrepreneurs and proprietors to promote their businesses using direct mail, without the cost of mailing lists or permits.

http://ift.tt/QcmxZi

PureFormulas Rankings among Web Merchants Rise for the 3rd Consecutive Year

PureFormulas continues to rank among the leaders in e-commerce sales, with rankings rising for the third consecutive year, according to Internet Retailer's latest TOP 500 guide.

http://ift.tt/RnUd7h

Don't Be at Cross-Screen Purposes with Your Customers

... of the customer across all touchpoints and screens, both digital and analog. The digital side is important, but direct mail is a $25 billion industry for a reason. It's all about figuring out how digital and physical channels interact with each ...

http://ift.tt/1iT7Ozc

Edifice Group Releases Statement Discussing Unique Approach to Hybrid Marketing for Automobiles

... individuals/households on behalf of our clients to increase sales and service revenue. Edifice utilizes email, direct mail and live telephone calls to reach prospects. To accomplish this we have developed and executed data acquisition processes, ...

http://ift.tt/1rXWi5b

Interline Brands, Inc. Scheduled to Present at Barclays High Yield...

About Interline Interline is a leading distributor and direct marketer with headquarters in .

http://ift.tt/Q7WylP

Cabelaa s Inc. to Webcast its 2014 Annual Meeting of Shareholders

Cabela's Incorporated announced today it will provide a live webcast of its 2014 Annual Meeting of Shareholders on Wednesday, June 4, 2014, at 10:05 a.m. MT.

http://ift.tt/Q7n1zI

Inkjet Summit Triumphs Again

Last month, more than 200 people flocked to the elegant Ponte Vedra Inn & Club in Ponte Vedra Beach, Fla., to attend the second annual Inkjet Summit.

http://ift.tt/1ijknxN

Interline Brands Announces First Quarter 2014 Sales and Earnings Results

Weather during the first two months of the year affected customer demand and our ability to ship product, which resulted in lower sales growth in January and February of 1.5% and 0.9%, respectively.

http://ift.tt/StrOOg

Konica Minolta Launches Order Automation and Multi-Channel Marketing Solutions

... of multi-channel marketing simple. To do this, it manages and deploys all direct marketing channels, from direct mail to social media, in one fully-integrated platform. Nightly, hourly or real-time feeds allow automated triggers to deploy to any ...

http://ift.tt/1sbzDEp

Interline Brands Announces First Quarter 2014 Sales and Earnings Results

Interline Brands, Inc. , a leading distributor and direct marketer of broad-line maintenance, repair and operations products to the facilities maintenance end-market, reported sales and earnings for the fiscal quarter ended March 28, 2014.

http://ift.tt/1q6QtXB

Direct Mail Advertising Services Procurement Category Market Research ...

Rising corporate profit is encouraging businesses to increase their advertising expenditure, which will raise prices for direct mail services in the three years to 2016.

http://ift.tt/1lQO2E7

CPXi Launches Operational Foothold in Asia

Global digital media holding company CPXI is pleased to announce the opening of an office in Jakarta, Indonesia that will serve the growing Asia Pacific digital advertising markets.

http://ift.tt/1kAhqdD

Spin! Pizza's marketing manager earns recognition

Spin! Neapolitan Pizza Marketing Manager Tory Thaemert has been named the 2014 Young Direct Marketer of the Year by the Kansas City Direct Marketing Association.

http://ift.tt/1nQkbOd

Direct Mail Marketing: The Ultimate Form of Marketing

... but savvy business owners can still reach their potential or existing customers and generate sales through direct mail marketing. When implemented in a professional manner, it can work wonders in the terms of brand building, awareness, customer ...

http://ift.tt/1rMkk35

How opportunity and risk are necessary for success

... The Risk Advantage , Panaggio tells the story of how he and his business partners built two thriving companies: Direct Mail Express (which now employs over 400 people and is a leading direct marketing company) and Response Mail Express (which was ...

http://ift.tt/RaWdzv

Encore Direct Marketing Optimizes Direct Mail for Auto Warranty and Vehicle Service Contracts

May 1, 2014 - IRVINE, Calif. -- Encore Direct Marketing, LLC., an agency known for offering custom direct mail marketing campaigns and the nation's leading provider for analytics based marketing solutions is pleased to announce the continued success of direct mail marketing campaigns for auto warranty and extended vehicle service contracts.

http://ift.tt/1hizVCu

Special Report - Inbound Marketing : Top 10 Inbound Marketing Tactics

Direct marketing has traditionally been an outbound business: Send offers via mail, email, TV, telephone, etc., take orders from the percentage who convert, repeat.

http://ift.tt/1jm6wvl

Tobe Direct Brings More Work In-House, Increases Growth with HP Indigo 10000 Digital Press

HP today announced that Tobe Direct , a direct marketing firm specializing in direct mail programs and one-to-one marketing solutions, is expanding its in-house capabilities, attracting new business and offering its customers more options with the HP Indigo 10000 Digital Press.

http://ift.tt/1n7xCXA

Tobe Direct Brings More Work In-House, Increases Growth with HP Indigo 10000 Digital Press

May 1, 2014 - HP today announced that Tobe Direct , a direct marketing firm specializing in direct mail programs and one-to-one marketing solutions, is expanding its in-house capabilities, attracting new business and offering its customers more options with the HP Indigo 10000 digital press.

http://ift.tt/1iHRaMP

Allied Printing Services Boosts Capacity with Two New KBA Rapida 106 Presses

May 1, 2014 - KBA North America announces that Allied Printing Services, a full service commercial/financial printing firm located in Manchester, CT, is expanding its capacity with the addition of two new six-color, 41" KBA Rapida 106 high-speed presses equipped with UV and conventional coating to its already extensive array of print capabilities.

http://ift.tt/1nMaRLk

Merkle Ranks Among Top Firms in New Advertising Age Agency Report 2014

Merkle , a leading technology enabled, data driven customer relationship marketing firm and the nation's largest privately held agency, announced its prominent rankings in a new report from Advertising Age magazine.

http://ift.tt/1i0rUS7

Taradel Launches New Every Door Direct MailA Blog

April 29, 2014 - Taradel LLC announced today the launch of a new and improved Every Door Direct Mail blog, geared towards the small business community.

http://ift.tt/1mgr1gs

3 Ways to Get an Optimal DRTV and Video Mix

Many marketers take a simplistic approach to balancing their direct response television and online video advertising -an approach that can create unbalanced and poor results.

http://ift.tt/1kr3x2N