Direct Mail Roundup: March 2014

Monday, March 31, 2014

Sorting it all out.

Placing your data in a spreadsheet will put the numbers in front of you so you can see all your Then roll up and summarize all of the media on a tab of its own. If cost per response is most Whether it's a direct mail list test, or new online media, the only way you can learn if those

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What Goes Around Comes Around in (1:1) Marketing, Too

After years of dreaming and taking incremental steps, the technology and infrastructure are finally in place to help marketers treat their customers as individuals, just as Marshall Field did in his department store 125 years ago.

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SeeMore Interactive Partners with Freedom Graphic Systems

Beginning today, traditional direct mail programs are a thing of the past as SeeMore Interactive announces its partnership with Freedom Graphic Systems to enable card and partner program activation and acquisition.

http://ift.tt/1hsAGfm

Cabela's Inc. Announces Closing of $300 Million Securitization...

The securitization transaction also included the issuance of three subordinated classes of notes in the aggregate principal amount of , Cabela's wholly owned subsidiary, purchased each of the subordinated classes of notes.

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Cabela's Inc. Announces Closing of $300 Million Securitization and...

Cabela's Incorporated announced today that Cabela's Credit Card Master Note Trust successfully completed the sale of $300 million of Asset-Backed Notes, Series 2014-I.

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Prospect Capital Provides $277.5 Million of First-Lien Floating-Rate...

Founded in 1969 and headquartered in Chanhassen, Minnesota, IWCO Direct is a leading provider of direct marketing solutions to direct marketers for acquisition and loyalty programs in the United States.

http://ift.tt/1hrgmLg

SeeMore Interactive Partners with Freedom Graphic Systems

Mar. 31, 2014 - COLUMBUS, Ohio -- Beginning today, traditional direct mail programs are a thing of the past as SeeMore Interactive to enable card and partner program activation and acquisition.

http://ift.tt/P99mbG

Direct Mail Goes Digital: SeeMore Interactive Partners with Freedom Graphic Systems

Saturday, March 29, 2014

Real Estate Investors CAN Integrate Marketing. Here's How.

... you know that you need to shift your focus. You can use this new information to purchase a highly targeted direct mail list and connect with higher quality prospects. Suddenly, you've got prospects coming in from two avenues (PPC and direct mail), ...

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Xeikon Secures World's First Order for Digital Press with Trillium-Based Liquid Toner Technology

... liquid toner printing technology. The French company has been in business for more than two decades and produces direct mail, promotional material, financial and other documents for large corporate clients. The company has a diverse production ...

http://ift.tt/P3tvQo

Friday, March 28, 2014

Accessing Powerful New Technologies for Creating Highly-Targeted Mailing Lists

... 17, 2014 at the Victoria Club in Riverside, CA. Far from being made obsolete by the Internet explosion, the Direct Mail industry has leveraged new technologies to become more relevant to marketers than ever. From List Appending to Demographic ...

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Mailing List Company Exact Data Releases New Phone Append Services

We take a few data points from your current list, such as email address and name, and use that existing data to find their matching phone number.

http://ift.tt/1hje00Y

How to get mail and calls under control

... service is offered by the three major credit reporting bureaus: Equifax, Experian and TransUnion. What about direct mail solicitations? You can opt out of direct mail from members of the Direct Marketing Association by going to dmachoice.org . DMA ...

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Direct Marketing Market Report Plus 2014

... the Direct Marketing Association (DMA). Covering the sectors of display advertising in newspapers and magazines, direct mail and door drops, e-mail marketing, Internet search advertising, telemarketing, social media campaigns, direct response ...

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Youngevity International Inc. (YGYI) Reports Solid Fourth Quarter and ...

The growing domestic and global demand for our products combined with our strategic acquisitions and operating improvements enabled us to continue to execute our business plan.'

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Research and Markets: Direct Marketing Market Report Plus 2014

Press release distribution, EDGAR filing, XBRL, regulatory filings

The report is available at 'www.fitchratings.com'. Additional information is available at 'www.fitchratings.co... )--Canterbury Park Holding Corporation today announced financial results for its fourth quarter and year ended December 31, 2013.

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Press release distribution, EDGAR filing, XBRL, regulatory filings

Thursday, March 27, 2014

Youngevity International, Inc. (YGYI) Reports Solid Fourth Quarter and Record Full Year 2013 Results

The growing domestic and global demand for our products combined with our strategic acquisitions and operating improvements enabled us to continue to execute our business plan.'

http://ift.tt/1m9ukC8

Press release distribution, EDGAR filing, XBRL, regulatory filings

Youngevity International, Inc. (YGYI) Reports Solid Fourth Quarter and Record Full Year 2013 Results

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, today reported financial results for the fourth quarter and full year ended December 31, 2013.

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CPXi Raises $30 Million in Funding to Grow Programmatic Business; Hirsch Promoted to President

Global digital media holding company CPXi announced today that it has closed a $30 million funding round from the Business Development Corporation of America .

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In Search of a New Postal Paradigm

... Select, which is USPS's fastest growing business. I was astounded by the opening presentation on the power of direct mail. I think they hit on the right theme. By using technology, IMb, and information tracking, there is a great opportunity for ...

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CPXi Raises $30 Million in Funding to Fuel Growth of Programmatic...

Global digital media holding company CPXi announced today that it has closed a $30 million funding round from the Business Development Corporation of America .

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FBI Dumps SPLC as Hate Crimes Resource

... of hate-sodden America, in dire need of legal confrontation by the SPLC." In fact, so prolific is Dees at direct mail that he is in the Direct Marketing Association Hall of Fame. Writing at the Harper's Magazine blog in 2007, Ken Silverstein said, ...

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On the Campaign couch

... mean media that, by definition, are technically extremely wasteful. Reader's Digest restricted its promotions to direct mail so, if you weren't on its mailing list, you could quite easily believe it was dead. (It was never dominant on the ...

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Click-through as currency shows how brands have got the internet all wrong

If you haven't seen this in a presentation yet, you'll see it very soon: when teens realised Facebook posts in which brands were mentioned rose higher in the News Feed, they began adding brand names to the end of everything.

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Pro UK Consultants: Consumer Trust at Risk for Telemarketing Businesses

... Pro UK Consultants is an Events Marketing Firm that delivers direct marketing campaigns without the use of direct mail or call centres. The marketing strategies that Pro UK Consultants use only target customers if they are interested in the client's ...

http://ift.tt/1eT4Ask

Wednesday, March 26, 2014

Digital Ad Company CPXi Raises $30M In Its First Outside Funding

Founded in 2000, CPXi apparently raised no outside capital before this. The current round was a mix of debt and equity, and the money comes from the Business Development Corporation of America .

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Two Essential Direct Mail Reports That Will Save You Thousands

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author describes the reports you can get from your data processing company that will help you save money on your mailings.

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Penton Launches 'Penton SmartReach' Division

The database has 16 million business-to-business records, representing 7.8 million unique businesses.

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Interline Brands Announces Expiration of Its Previously Announced...

The Tender Offer and the Consent Solicitation expired pursuant to its terms at .

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Facebook launches 'Lookalike Audiences' ad program to help brands target you better

Connect with leaders from the companies in this story, in real life: Come to the fourth annual VentureBeat Mobile Summit April 14-15 in Sausalito, Calif.

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Winning in the 'Age of Me'

Despite all the data science strides direct marketers have made over recent years, customers still appear in pretty coarse grain fidelity to most companies.

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Tune In to New Educational SEO Hangout For Printing Companies

... be able to replicate his results with the proper training: "I love the connection between inbound marketing and direct mail in that they are both extremely measurable marketing mediums. Today, smart marketers are leveraging the offline and the ...

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Tuesday, March 25, 2014

Never Start With an Outline or a Title

... Entrepreneurs In 1984 my wife Peggy and I gambled $10,000 to create a dry test mailing - an offer to the direct mail community for a non-existent monthly newsletter. The title: WHO'S MAILING WHAT! The test was successful and the roll-out brought in ...

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Xeikon Secures World's First Order for Digital Press with Trillium-Based Liquid Toner Technology

3 Sporting-Goods Retailers That Should Be in Play

Although the recession is receding from memory, sporting-goods retailers report that some consumers remain skittish, cautious, careful -- even absent from their stores.

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Xeikon Secures First Trillium Order

Borderfree Partners with MarketLive to Extend International Ecommerce ...

Borderfree, a market leader in international cross-border ecommerce, today announced that it has partnered with MarketLive, the leading Total Commerce platform for high-growth merchants, to bring global commerce capabilities to its platform.

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Direct Mail Advertising in Canada Industry Market Research Report Now Available from IBISWorld

Some companies have chosen to use direct mail advertising following the harsh economic downturn, since they provide a more affordable, more targeted form of advertising than traditional mainstream media, such as radio and TV; however, as companies engage in mainstream advertising again over the five years to 2019, the Direct Mail Advertising ... (more)

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Borderfree Partners with MarketLive to Extend International Ecommerce ...

Deep integration of Borderfree into the MarketLive platform makes it even easier for merchants to transact with consumers in more than 100 countries and territories worldwide.

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Top 10 Auto Brands for Sprint Subscribers

Automotive brands have long circled the field of Google marketing like robins on a worm hunt, trying to snatch up consumers and drive them to lead-generation landing pages.

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Stand Out! Tips for Getting Your Direct Mail Marketing Letters Read

Although the Internet has drastically changed the face of marketing, savvy business owners can still reach prospects and generate sales through direct mail marketing.

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Is What's Old Really New in Direct Marketing?

I led a panel discussion at a recent marketing event debating the value of "old" direct marketing techniques in the "new" modern marketing arena.

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Smile, You're on Social Media

When Ellen DeGeneres pulled together some of Hollywood's biggest superstars for a group shot at the Oscars this year, it may have been a moment of spontaneous fun, but the resultant tweet of this group selfie will go down in social media history.

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Monday, March 24, 2014

Sprint targets small businesses online with DigitasLBi spots

Sprint hopes to reach small businesses online with spots from DigitasLBi that show its Sprint Small Business Solutions group helping business owners.

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Denny's Daily Zinger: Direct Marketing Has Been Hijacked

I was invited to a meeting of elite direct marketers at the Yale Club last week.

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Nu Skin Fined $540K After China Review

Nu Skin said Chinese regulators fined the company a total of $540,000 after a review of the company's sales model.

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School Reports 2014

... of sale). For the fourth year, we now also include online display advertising spend. Direct marketing such as direct mail is not included, hence the low billings for most of the direct marketing agencies featured. Agency client assignments are ...

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Nu Skin Faces Small Fine from China Review

Nu Skin Enterprises Inc. said Chinese regulators levied $540,000 in fines and penalties against the direct marketer following a review of the company's sales and promotional practices.

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Nu Skin faces $540,000 in fines by China regulator

The regulators said certain products were permitted for sale in retail stores but weren't registered for the direct selling channel.

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Confidence in data-driven marketing at highest level ever

... Association estimates that aggregate spending on digital marketing channels in the US will exceed that on direct mail for the first time. "Practitioners of data-driven marketing have dealt with pressure from both inside and outside their industry ...

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Saturday, March 22, 2014

Coupons.com: Your Mailbox's Trash Is This Company's Treasure

Coupons.com provides digital coupons. It offers printable, social, mobile, and loyalty card promotions.

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Friday, March 21, 2014

Marketing Coordinator

... efforts for UAP titles including creating and implementing marketing strategies using advertising, media, direct mail, and other printed material, broadcast outlets and mailing lists; overseeing the production of the materials specified in marketing ...

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Marketing Coordinator

DMAi Brings the Oscars of Response Marketing to India; Rakhshin Patel...

Rakhshin Patel Elected as Jury Chairperson for the Local ECHO; Ajay Chandwani to Serve 3rd Term as DMAi Awards Chairperson.

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Behind Expedia's Media Enterprise

Many know Expedia.com for its bevy of hotel-booking businesses such as Hotwire and Hotels.com, but its burgeoning media services division is a lesser-known Internet name.

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Zounds Hearing Aids in Jeffersonville, IN Now Offers Exclusive Discounts on Valpak.com

Mar. 21, 2014 - LOUISVILLE, Ky. -- Zounds Hearing Aids in Jeffersonville, IN is now working with Valpak of Kentucky to distribute their money saving coupons through direct mail and Valpak's internet and mobile platform.

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News Byte: Digital Marketing Spending Set to Surpass Direct Mail

... early estimates suggest that, in 2014, spending on digital marketing channels will eclipse total investment in direct mail for the first time ever. "Practitioners of data-driven marketing have dealt with pressure from both inside and outside their ...

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News Byte: Digital Marketing Spending Surpasses Direct Mail

Sen. Jay Rockefeller and the 60 Minutes may come to trash data-driven marketing , but marketers themselves come to praise it.

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Thursday, March 20, 2014

Striata unveils new logo, new website [Bizcommunity (South Africa)]

Via Acquire Media NewsEdge) Striata, a global leader in Secure Electronic Customer Communication Management recently unveiled its brand new logo and website.Striata's new grooveThe logo "We thrive on innovation and constantly adapt to the changing technology landscape and needs of our market, and we felt that updating our brand would strongly ... (more)

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Exact Data Adds Thousands of New Building Owners to Property Owner...

"Property and building owners are highly sought after by marketers," says CEO Larry Organ, "and Exact Data has to continually increase this database in order to meet those demands."

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Data Is Key Driver of Growth, DMA Research Finds

... for DDM budget-makers, with aggregate U.S. spending on digital marketing channels eclipsing total investment in direct mail for the first time ever. Data Is Key Driver of Acquisition Efforts With rapidly intensifying interest in consumer data as a ...

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Postal Service CIO Makes a Case for Intelligent Mail

... data brokers. Digital's seizure of the marketing mind-set has, in effect, coated the Post Office and the direct mail houses with a patina of past glory. Cochrane's mission is to break out his own mainframe feather duster and put a new luster on ...

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TruSignal Pioneers New Approach to Digital Marketing, Unveils Demand...

... to TruSignal clients through three kinds of Demand Campaigns; Demand Creation , Lead Reactivation , and Direct Mail Acceleration Campaigns . By creating more demand, the campaigns complement a marketer's existing top- and bottom-funnel efforts and ...

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Cabela's to build 80,000-square-foot store in Noblesville

National outdoors retailer Cabela's announced Thursday morning that it will build an 80,000-square-foot store in Noblesville's Saxony development - its first location in the Indianapolis area.

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Cabela's Announces Plans for Noblesville, Ind., Store

Cabela's Incorporated , the World's Foremost Outfitter of hunting, fishing and outdoor gear, announced today plans to bring the unique Cabela's retail experience to customers in Noblesville, Ind., serving the greater Indianapolis area.

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British Airways adopts marketing industry 'first' with BBH appointment

British Airways has handed its entire advertising and customer loyalty account to Bartle Bogle Hegarty, adopting a new agency approach which it claims is a "first for the marketing industry".

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Youngevity International (YGYI) Continues International Expansion to Latin America

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today its proposed expansion into Latin America and the appointment of Susana Azocar as Director of Sales and Operations for ... (more)

http://ift.tt/1hGtTfE

Cabela'sA Announces Plans for Noblesville, Ind., Store

Cabela's Incorporated , the World' Foremost OutfitterA of hunting, fishing and outdoor gear, announced today plans to bring the unique Cabela's retail experience to customers in Noblesville, Ind., serving the greater Indianapolis area.

http://ift.tt/1gJYhrq

Youngevity International (YGYI) Continues International Expansion to Latin America

Youngevity International, Inc. , a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today its proposed expansion into Latin America and the appointment of Susana Azocar as Director of Sales and Operations for ... (more)

http://ift.tt/1jaRwxU

Striata unveils new logo, new website

Striata, a global leader in Secure Electronic Customer Communication Management recently unveiled its brand new logo and website.

http://ift.tt/1jawEH5

PacNet Services Showcasing International Payment Solutions at ad:tech San Francisco

International payment processing company PacNet Services is busy preparing for their attendance at ad:tech San Francisco, running March 26&27 at Moscone Center West.

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Wednesday, March 19, 2014

Interline Brands Announces Call for Redemption of Remaining Outstanding 7.50% Notes Due 2018

A notice of redemption has been mailed to all registered Holders of the Notes. Copies of the Notice of Redemption may be obtained from aggregate principal amount of the Notes remains outstanding.

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Interline Brands Announces Call for Redemption of Remaining Outstanding 7.50% Notes Due 2018

Interline Brands, Inc., a Delaware corporation , a leading distributor and direct marketer of broad-line maintenance, repair and operations products to the facilities maintenance end-market, announced today that its wholly-owned subsidiary, Interline Brands, Inc., a New Jersey corporation , has called for redemption all of its remaining outstanding ... (more)

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Denny's Daily Zinger: Are All Politicians Consummate Jerks?

As an aspiring, young direct mail copywriter in the early 1990s, I clipped an item from my local newspaper.

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News Byte: Ricoh Ups Solutions for Rate-Challenged Mailers

The historic 6% rise in postage costs has been a recurring theme on the exhibit floor at this week's National Postal Forum in National Harbor, MD, with software vendors all promising marketers more efficient mailings through enhanced use of the U.S. Postal Service's Intelligent Mail barcode system.

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It's time to give your privacy settings a spring cleaning

... when a service requires an email address as a user account ID or for password reset purposes. I've opted out of direct mail and behavioral advertising . To opt out of behavioral advertising go to the Digital Advertising Alliance's Ad Choices site , ...

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The Law of Reciprocity

Chances are, you've thought that the chocolate or mint your waiter brings with your bill, along with a friendly smile, was a kind gesture, right? Wrong-at least in many cases.

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Put Your Money Where the Growth Is

Many political conversations today focus on the rapid, immense multicultural population growth in America.

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The paranoid's survival guide, part 3: Opting out, and how to protect your personal data offline

... we cover best practices to lower your offline data footprint, and where to go to opt out of everything from direct mail offers to online behavioral advertising. If you prefer keeping what you purchase to yourself, consider using cash for most ...

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British Airways adopts marketing industry 'first' with BBH appointment

PacNet Services Showcasing International Payment Solutions at ad:tech San Francisco

Mar. 18, 2014 - VANCOUVER, Canada -- ad:tech is the leading digital marketing event for 8,500+ marketing and technology professionals from all over the world - a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives.

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PIP Printing--Providing Traditional Copying and Printing to Mobile...

... vehicle graphics, blueprinting services, and legal copying. We also provide direct marketing including: direct mail, email marketing, one-to-one marketing, integrated marketing and every door direct mail. Our data services include: list profiling, ...

http://ift.tt/1hzeRZd

Tuesday, March 18, 2014

Cleaning Up Your Mailing List

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author describes the steps you can take to eliminate duplicate or bad addresses from your mailing list in order to improve results and reduce costs.

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British Airways awards entire account to BBH

BBH has partnered with the veteran direct marketers Simon Hall and Warren Moore to set up a joint venture agency to serve BA's direct and loyalty marketing business.

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7 Do's and Don'ts for Cross-Channel Direct Mail Campaigns

A big theme at the National Postal Forum is the integration of digital methods into traditional direct mail programs to wring maximum results from expensive print programs-made more so by this year's huge postal rate increase.

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Monday, March 17, 2014

Graham McGregor: How to write a good direct response print advert

Bob Bly is one of my favourite marketing experts . Its main purpose is not to entertain, win awards, or shout at the readers, "I am an ad.

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Valpak Plans To Add 18 Franchise Markets In 2014

... recently made a significant investment in emerging technologies to create a suite of compelling digital and direct mail advertising products," said Courchane. "This has resulted in a surge in interest from prospective franchisees. We're particularly ...

http://ift.tt/1cQNDzO

Jewelry Retailer YLANG 23 Brings In-Store Experience Online With MarketLive E-Commerce Platform

A key reason for choosing MarketLive is the ability to mimic the in-store shopping experience -- including YLANG 23's well-regarded jewelry trunk shows and stellar customer service.

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Automation in Advertising? Bring It On

Register to become a member today. You'll get the essential information you need to do your job better, including In 1987, when I was an account supervisor, someone from operations plopped a Macintosh computer on my desk.

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Fact: nine of out ten people open direct mail

... received in the post ends up in the bin without being opened. That's why PocketMedia Solutions offers numerous direct mail solutions that are unique, cost-effective, user-friendly, highly retainable, and measurable when it comes to return on ...

http://ift.tt/OnNRUd

Saturday, March 15, 2014

Two more retailers commit to Cortez Commons

Two more retailers have joined a growing number of merchants staking out spots in the new Cortez Commons shopping complex.

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Systemax: Attractive Undervaluation With Strong Earnings Improvements

Systemax Inc. is a direct marketer of computers, electronics, and industrial products in North America and Europe.

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Friday, March 14, 2014

Curtis Mock Makes Marketing to New Movers Simple With One of His Latest Health Club Marketing Ideas

... he wanted to test it first. "Many of our test locations had better than a 5% response rate, which is great for direct mail," Mock explained. He also cautioned that while this is a solid health club marketing idea, it is designed to be part of a ...

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Postal Committee Considers the 800-Pound Gorilla in the Room

If Congress passed a postal reform law that would mandate the integration of retiree health care benefits with Medicare so that Medicare becomes the primary payer of claims, the U.S. Postal Service's $48.3 billion in unfunded liabilities for RHB would fall to $3 billion overnight.

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Brewer Direct Glows Orange After OC Catholic Charities Win

... met with Orange County leadership, including board members, to share their integrated program for growing direct mail income. The charity embraced the agency's testing strategy, creative and execution. Another contributing factor: Brewer Direct's ...

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Valpak Plans to Add 18 Direct Mail Coupon Franchise Markets in 2014;...

Rory Sutherland: 'It's mildly exciting to pay my gas bill from a cafe in Paris - for a digital native this is banal' #web25 Rory Sutherland: 'It's mildly exciting to pay my gas bill from a cafe in Paris - for a digital native this is banal' #web25 To mark 25 years of the World Wide Web, Rory Sutherland, vice-chairman of Ogilvy Group UK, explains ... (more)

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How to Opt Out of Junk Mail and Cut Down on Clutter

... phone books, too. You'd think the Direct Marketing Association, a trade group for organizations that send direct mail, would want you to get as much mail as possible. But DMA Choice believes direct mail works best when consumers have a healthy ...

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Rory Sutherland: 'It's mildly exciting to pay my gas bill from a...

Thursday, March 13, 2014

iti Direct Mail to Offer a Full Range of Personalized Printing and...

In an effort to help business owners get to the next level of success, an industry leader in direct mail and printing will now offer a full range of services.

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Retail Industry Stock Outlook - March 2014 - Industry Outlook

Retailers procure goods in large quantities directly from manufacturers or wholesalers and sell them in smaller quantities to customers through retail shops or online platforms.

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RME360 Launches New Brand, New Services, New Website

... the financial services industry and new technological advances. In addition to its legacy of providing seminar, direct mail and appointment setting solutions, RME360's digital marketing services include SEO strategies for enhancing search results on ...

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Valpak Plans to add 18 Franchise Markets in 2014

... recently made a significant investment in emerging technologies to create a suite of compelling digital and direct mail advertising products,' said Courchane. 'This has resulted in a surge in interest from prospective franchisees. We're particularly ...

http://ift.tt/1evULN8

Exact Data Updates Newly Engaged Mailing Lists for March

"Exact Data matches businesses with their target market," says CEO Larry Organ. "This not only makes their campaigns more effective, but helps their audience as well."

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Seen At 11: New App, Paper Karma, Could Help Put An End To Junk Mail

... hat you don't want, along with your name and address, and the app contacts the company. As annoying as it may be direct mail is a big business for the U.S. Postal Service bringing in more than $16 billion annually.

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Database Giants Now Offers the Largest Online Business Databases to Meet Every Client's Needs

Database Giants is developed for people so that information lies at their fingertips to access anytime and anywhere.

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Wednesday, March 12, 2014

RME360 Launches New Brand, New Services, New Website

Interline Brands Announces Receipt of Requisite Consents for Its...

The terms and conditions of the Tender Offer and the Consent Solicitation, which are referred to collectively as the "Offer," are described in an Offer to Purchase and Consent Solicitation Statement, dated and the related Consent and Letter of Transmittal, which has been sent to the holders of the Notes.

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Digital Finishing: Different Paths to Success

... the piece seen and read, you have to get away from the rectangle," explains Hirsch. "With the average cost of a direct mail piece pegged at $1.25 (#10 envelope with two-color letter and full-color sell sheet) in a short run of 10,000 pieces, coupled ...

http://ift.tt/1gkX4GQ

Tracking Your Direct Mail Campaigns

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author outlines the importance of the information you need to accumulate after each direct mail campaign has been sent out.

http://ift.tt/1cxVMsP

Other Voices: Extended service contract? Skip it, CR says

Consumer Reports slams extended service contracts in its latest annual auto issue, one of the magazine's most widely read editions.

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Systemax Inc - 10-K - Management's Discussion and Analysis of...

Our operations are organized in two reportable business segments - Technology Products and Industrial Products.

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MoreVisibility Helps The Direct Marketing Association (DMA) Achieve 2,000% ROI on Annual Conference

MoreVisibility, a six-time Inc. 500/5000 company and one of the world's largest and most experienced digital agencies, reaffirms its commitment to supporting and educating direct marketers through its long-term relationship with The Direct Marketing Association .

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Regional Management's CEO Discusses Q4 2013 Results - Earnings Call Transcript

... 37%. Overall, we are quite pleased to see the improvements in both our total yield and efficiency ratio. Our direct mail campaigns continue to be a major factor in driving revenue and business growth with our holiday campaigns particularly ...

http://ift.tt/1oKXU0n

Tuesday, March 11, 2014

Jos. A. Bank Clothiers Reaches New 12-Month High at $64.63

Jos. A. Bank Clothiers shares reached a new 52-week high during mid-day trading on Tuesday , Analyst Ratings News reports.

http://ift.tt/1lTSXp7

Real Estate Mailing Lists Updated to Meet Industry's High Demand

'Exact Data works to match businesses with the most specific target audience as possible,' comments CEO , 'whatever position or industry businesses are looking for, Exact Data has data in their demographic.'

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For entrepreneurs, life events can disrupt business, too

... you simply cannot in good conscience check out completely," said Jessica Wilcox, founder of MoneyClip Direct, a direct mail advertising publication for businesses in South Miami-Dade. Wilcox quickly learned juggling isn't just a metaphor. After ...

http://ift.tt/1g6fsyP

Great Offers on Valpak.com for Local Handyman Andy OnCall

... es with print, mobile and online advertising solutions and consumers with coupons. Valpak of Kentucky is a local direct mail and internet marketing company helping businesses connect with consumers through mail, online, and mobile.

http://ift.tt/1keR43o

Monday, March 10, 2014

Extended service contract? Skip it, Consumer Reports tells readers

Consumer Reports slams extended service contracts in its latest annual auto issue, one of the magazine's most widely read editions.

http://ift.tt/1em6kGP

PC Connection Inc - 10-K - Management's Discussion and Analysis of...

Our management's discussion and analysis of our financial condition and results of operations include the identification of certain trends and other statements that may predict or anticipate future business or financial results that are subject to important factors that could cause our actual results to differ materially from those indicated.

http://ift.tt/1oGlo74

Some Backstory on the Paul Broun PowerPoint

... who works at OnTarget Public Affairs. OnTarget Public Affairs is a political consulting firm that specializes in direct mail. According to Federal Election Commission records, the Perdue for Senate campaign paid $1,866 to OnTarget for campaign ...

http://ift.tt/1ka4Cgv

Four Strategies for Lead Generation

... For example, since its founding in 1953, Publishers Clearing House has had a traditional approach through our direct mail marketing. But we've expanded to have prize-based games, search, and lotto websites. Most brands are online or digital because ...

http://ift.tt/1lNXYQ5

Draftfcb Is Unveiling Its Rebranding

This may be the most public course correction in modern agency branding: Draftfcb, formed by the combination of two Interpublic shops in 2006, is unveiling its new identity as FCB .

http://ift.tt/1isSlq6

FTD Companies, Inc. - 10-K - Management's Discussion and Analysis of...

This MD&A is a supplement to the accompanying consolidated financial statements and provides additional information on our business, recent developments, financial condition, liquidity and capital resources, cash flows and results of operations.

http://ift.tt/1fiEyPF

3 Direct Marketing Secrets Every Marketer Needs to Know

"Dinosaurs & Cowboys: Direct Marketing Secrets Every Marketer Needs To Know Whether You Are Selling Online, Offline or Both" is the title of the keynote address for Direct Marketing Day @ Your Desk Virtual Conference on Thursday, March 13. It's an ambitious title.

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Success Corcaigh Challenge DMA's Study into Direct Marketing's Emerging Trend

Following the recent Direct Marketing Association Awards, it was concluded that direct marketing would be shifting from response to engagement.

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Sunday, March 9, 2014

PRINTING - We're Hiring Lehigh Direct, a leader in direct marketing...

... General Workers -Must have experience working on inline finishing equipment for a commercial web printer. Direct Mail knowledge a plus. We offer a competitive salary and benefit package combined with a dynamic growth organization. Please send resume ...

http://ift.tt/1feaHI4

Friday, March 7, 2014

Don't Fix RTB

The industry has gone into full hand-wringing mode over fraudulent traffic, spurious clicks and low levels of viewable ads.

http://ift.tt/1n1eq0R

Microsoft Acquires Junction Solutions' Multichannel Retail Software Solutions

Junction Solutions, a provider of vertical market-specific on- premise and on-demand software applications and services for the multichannel retail, food and beverage and life sciences sectors, announced it has completed the sale of JunctionMCR, a suite of multichannel retail software solutions developed for the Microsoft Dynamics AX platform, to ... (more)

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An Easier Way To Get Rid Of Junk Mail

Advertisers call it direct mail but most people call it junk. If you hate getting all that junk mail, you're not alone and now there's something you can do about it.

http://ift.tt/1cA21N1

Thursday, March 6, 2014

McClatchy Co - 10-K - Management's Discussion and Analysis of...

... community newspapers, websites, mobile news and advertising, niche publications, direct marketing and direct mail services. Our largest newspapers include the ( , which operates the online real estate website HomeFinder.com ; and 12.2% of Wanderful ...

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4 Ways to Increase Your Direct Mail Sales

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work.

http://ift.tt/1lBTlby

Help Out the USPS-and Yourself-by Amping Up Your Direct Mail

The recent decision of the Postal Regulatory Commission to increase postal rates by 4.3% to make up for recessionary losses-on top of a 1.7% inflationary spike-has been lambasted by direct mail organizations.

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National MS Society Once Again Selects Merkle as Its Customer Relationship Marketing Firm

... managing the National MS Society's direct marketing program through a full suite of services that includes direct mail, digital, and telemarketing strategy; creative design; program management; print production; fulfillment, reporting and analytics. ...

http://ift.tt/1gUhioM

National MS Society Once Again Selects Merkle as Its Customer Relationship Marketing Firm

Easy Ways To Stop Junk Mail

... David Whipkey added, "It is frustrating because you can't keep up with it." More than 250 million pieces of direct mail are delivered by the US Postal Service every day. According the Environmental Protection Agency, half of all that advertising ...

http://ift.tt/1eZhtkR

Dydacomp CEO to Speak at NEMOA directXchange

Fred Lizza will present a session entitled "Keeping All Your Ops Plates in the Air - and Orders Out the Door" Dydacomp , a leading provider of order and inventory management solutions for small and mid-sized eCommerce and multi-channel merchants, today announced that Fred Lizza, CEO for Dydacomp, will be a featured speaker at the NEMOA ... (more)

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Wednesday, March 5, 2014

Insider Selling: Brandon H. Laverne Sells 20,000 Shares of PCM Stock

PCM CFO Brandon H. Laverne sold 20,000 shares of PCM stock on the open market in a transaction that occurred on Tuesday, March 4th.

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Cover Story : Media Usage Forecast 2014

... of what one B-to-B respondent calls "too much noise in the digital world," and they're pushing back with more direct mail and telemarketing spending. Which channels are they using? Which do they say have the best ROI? What factors have influenced ...

http://ift.tt/1kzuCVl

Foldfactory's Trish Witkowski Launches Direct Mail Strategy Course at Lynda.com

March 5, 2014 - Trish Witkowski of Foldfactory.com today announced the launch of her first online course, Direct Mail Strategy , at online education company lynda.com.

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FTD Companies, Inc. Reports Full Year and Fourth Quarter 2013 Financial Results

FTD Companies, Inc. , a premier floral and gifting company, today announced financial results for the full year and fourth quarter ended December 31, 2013.

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Houston Public Media launches new site combining TV and radio offerings

Workers prepare a billboard for the launch of Houston Public Media's new brand and website.

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Trish Witkowski of Foldfactory Launches Direct Mail Strategy Course at...

... it with everyone." Trish Witkowski of Foldfactory.com today announced the launch of her first online course, Direct Mail Strategy , at online education company lynda.com. The course consists of 8 chapters and 46 movies, each covering a vital direct ...

http://ift.tt/1fGDB4P

Pitney Bowes Presort Services Names Helix Education Client of the Year

... span the student lifecycle, helping higher education institutions find, enroll, retain and teach students. "Direct mail remains one of the most effective education marketing channels...many of the inquiries our clients receive, regardless of how the ...

http://ift.tt/1hLg5CY

Brewer Direct Glows Orange After OC Catholic Charities Win

HKM Reveals Latest Addition to Its Direct Marketing Tool Kit and Print Solutions

... HKM to meet increased customer demand for high-quality customized marketing support pieces, collateral and direct mail. This addition doubles the overall small format print capacity in the HP environment and with this we enhance our current state of ...

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Over 200 Irresistible Direct Mail and Print Designs

When comparing direct mail to digital, we make a lot out of the tangible experience of opening the mail piece.

http://ift.tt/1kwSusv

When Big Data and Small Data Work Together

Data management technology has certainly come a long way, but to a certain extent Big Data is just a new name for an old problem that marketers continue to face: making sense of a large quantity of data that seems too unwieldy to analyze, interpret, and act on.

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Tuesday, March 4, 2014

News Corner March 5, 2014

Dial800, a call routing and call-tracking firm for direct marketers, is observing its 25th anniversary this month.

http://ift.tt/1fFZmf8

Systemax Reports Fourth Quarter And Full Year 2013 Financial Results

... industrial products through a system of branded e-Commerce websites, retail stores, relationship marketers and direct mail catalogs in Forward-Looking Statements This press release contains forward-looking statements about the Company's performance. ...

http://ift.tt/NRQw7Z

Quad/Graphics to Expand East Coast Commingling Operations

... activities such as prospecting," said Steve Jaeger, President of Direct Marketing for Quad/Graphics. "Direct mail remains one of the most effective channels for engaging consumers and driving response and our expanded commingling platform helps ...

http://ift.tt/1kvxJxx

Junction Solutions Sells its Multichannel Retail Software Solutions to Microsoft

Junction Solutions, a leading provider of vertical market-specific on-premise and on-demand software applications and services for the multichannel retail, food and beverage and life sciences sectors, announced today it has completed the sale of JunctionMCR, a suite of multichannel retail software solutions developed for the Microsoft Dynamics AX ... (more)

http://ift.tt/NR107v

Junction Solutions Sells its Multichannel Retail Software Solutions to Microsoft

45,000 Projects Demonstrate the Power of Words for Raising Funds

Language has a strong effect on funding success. From the orators of ancient Rome to the more modern sermon givers, presenters, and speech writers, we have long prized the skill of selecting the right words, and timing them well to persuade us to do something.

http://ift.tt/1jOgN2p

Partnering with Flooring Retailers

It's a warm, dry, beautiful Thursday and there's not a cloud in the sky for the first time this week.

http://ift.tt/1pYu2RO

Monday, March 3, 2014

Fresh Off Merger With Conduit, Perion In Talks To Acquire Mobile Ad Platform AirPush

Mobile ad platform Airpush , which recently bought Hubbl for $15 million to move into native mobile ads, is now in the process of being acquired by Perion .

http://ift.tt/1kQ9GWV

District Sales Manager - Grand Circle Corporation - Boston...

Grand Circle Corporation is a premier direct marketer and the world leader in international travel, adventure and discovery for Americans over 50. Headquartered in Boston, MA, we are a $600M global enterprise with 30 regional offices worldwide that employs more than 2,000 associates.

http://ift.tt/1fDn2AX

Political Spending May Stem the Tide - But Legacy Media Is Losing...

... go to Google, Facebook, and Twitter for direct response. The targeting that only used to exist in the realm of direct mail now exists online." Social media came of age as as tool for political marketers in 2012, due in large part to targeting and ...

http://ift.tt/NOyrHQ

Quad/Graphics to Expand East Coast Commingling Operations

... activities such as prospecting," said Steve Jaeger, president of direct marketing for Quad/Graphics. "Direct mail remains one of the most effective channels for engaging consumers and driving response and our expanded commingling platform helps ...

http://ift.tt/1kOmZHB

Quad/Graphics expanding New Jersey-based operations

... activities such as prospecting," said Steve Jaeger , president of direct marketing for Quad/Graphics. "Direct mail remains one of the most effective channels for engaging consumers and driving response and our expanded commingling platform helps ...

http://ift.tt/1eNqkGg

XPress Promotion Reveals New Logo Design for New Full Spectrum Marketing Services

... or managing a social media page. Before these were commonplace however, grass roots promotion took the form of direct mail marketing, and evidence suggests its effectiveness is now increasingly effective as fewer companies use the strategy, but ...

http://ift.tt/1eX3xDn

TruSignal Pioneers New Approach to Digital Marketing, Unveils Demand...

ATK makes latest move to redefine itself

Alliant Techsystems Inc. has made an addition to its board of directors that fills a much needed hole.

http://ift.tt/NN4W9m

Quad/Graphics to Expand East Coast Commingling Operations

2014 Essential Guide to Direct Mail Marketing

Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing , our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.

http://ift.tt/1ojRN38

Loyalty Builders Launches Free Customer Opportunity Analysis to...

Loyalty Builders , a pioneer in the fast-growing field of customer analytics, today announced its Customer Opportunity Analysis to deliver companies a virtual x-ray of their customer set.

http://ift.tt/1fC4scj

Sunday, March 2, 2014

A Catalog Strategy to Offset the USPS Rate Hike

... new customer prospecting. A better way to help offset the rate hike may be to experiment with a new category of direct mail: the much lower cost mini catalog. After the 2007 Postage increase, many catalogers migrated over to smaller "slim jim" ...

http://ift.tt/1de6IKl

Case Study: SourceLink--Optimizing Marketing in De-regulated Industries

... clients (individuals and businesses) with customized variable data incentive programs. SourceLink is putting direct mail to work for utility, telecommunication, and energy companies by providing customized incentives programs with valuable rewards, ...

http://ift.tt/NLgFVV

Pear Tree presses for expansion

... that are in the real world, and provide detailed information about those objects as well as 3-D printing, direct mail and transactional printing. Pear Tree bought a basic 3-D printer last year, and it has produced penholders and key chains, and ...

http://ift.tt/NiPhij

Saturday, March 1, 2014

As Postal Reform Slogs Along, the Exigent Rate Appears Here to Stay

When the Senate Homeland Security & Governmental Affairs Committee concluded its markup of the Postal Reform Act of 2014 in early February, there was good news and bad news for mailers.

http://ift.tt/1eJBTcU

Deliver Media Integrated Marketing Agency Expands Offices and Services

... Print Programs in 2011 and executed a name change and rebranding. The company, which specializes in targeted direct mail, postcard marketing campaigns, and database management, has expanded its service offerings to include a wide range of marketing ...

http://ift.tt/1dLloxo

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