Twenty percent of checking and savings direct mail in 2013 is from...

... tracking "alternative banks" entering the market. In the first 8 months of 2013 20% of the checking and savings direct mail was from direct banks, compared to only 4% in 2012. "Five direct banks--Ally, Cap One 360, Discover, State Farm and ...

http://www.freshnews.com/news/855368/twenty-percent-checking-and-savings-direct-mail-2013-direct-banks-reports-mintel-comper