Making Your Brand Come Alive Through Storytelling

... see that confirmed recently at the terrific BtoB Digital Edge Conference in New York City. I almost didn't go. A direct mail piece for the conference had languished in my purse for weeks until I decided at the last minute to fly up from south ...

http://www.forbes.com/sites/loisgeller/2013/10/29/making-your-brand-come-alive-through-stories/