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Thursday, June 27, 2013

Adobe Thunders Into the Marketing Cloud Wars

The consolidation among marketing vendors continues. Just weeks after CRM vendor Salesforce.com announced the approximate $2.5 billion purchase of email marketing services provider ExactTarget, digital marketing and digital media solutions provider Adobe Systems today announced that it has entered into a definitive agreement to acquire Neolane for ... (more)

http://www.dmnews.com/adobe-thunders-into-the-marketing-cloud-wars/article/300829/

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