Is direct mail still essential in the media mix?

Royal Mail is aiming to boost the appeal of mail and target its 'image problem' with new research and an ad campaign. "Our offers and category are frequently complex, so direct mail is a great way to explain things that can't be explained in the TV format.

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4 marketing requirements to make 2015 even more profitable

As a global digital marketing agency representing top brands around the world, we, like every other business, live in a constant state of 'betterment.' Our clients are never satisfied with the status quo.

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Modern Postcard VP Keith Goodman to Speak at EXHIBITORLIVE

Modern Postcard, leader in direct mail and quality promotional printing for over 20 years, has announced that Keith Goodman, Vice President of Corporate Solutions, will be speaking for the first time at EXHIBITORLIVE. Designed for marketers, leaders and decision makers in the exhibits and events industry, the show will take place on March 1-5 at the Mandalay Bay Convention Center in Las Vegas, Nevada.

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i.Predictus Welcomes Altman Dedicated Direct As New Client

Altman Dedicated Direct provides robust direct marketing solutions for its clients including strategy, tactics and oversight of implementations through analysis of results. "We look forward to working with the team at i.Predictus to provide all of our clients, regardless of size, with the fastest, most effective and actionable solutions to their marketing and advertising needs," says , President and CEO of Altman Dedicated Diect.

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INTERQUEST Announces Second Digital Printing Forum in Brussels

... Communication," will focus on the synergy between print and electronic communication and the convergence of direct mail and transactional printing. The afternoon seminar, "Digital Printing in Publishing" will examine digital printing opportunities ...

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iti Direct Mail Launches Every Door Direct Mail Service

An industry leader in direct mail and printing is now offering a service that makes it easy and cost effective to market to specific neighborhoods. EDDM marketing is less expensive than traditional direct mail since it neither needs a mailing list nor the mail pieces need to be individually addressed.

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Is direct marketing still essential in the media mix?

Royal Mail is aiming to boost the appeal of mail and target its 'image problem' with new research and an ad campaign. "Our offers and category are frequently complex, so direct mail is a great way to explain things that can't be explained in the TV format.

http://ift.tt/1FBJPwr

Mail in the Digital Age, with Postal Service CIO Jim Cochrane.

... to use some digital-style performance measures like pay per clicks--clicks that are used with digital ads--for direct mail. Is that something that's a possibility? Is that something that the IMb can be correlated with action taken by consumers after ...

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Whata s the Secret Mix for Social Media Success?

... ecisions when looking for a copywriter. These top-flight professionals can deliver powerful, response-generating direct mail, e-mail, Websites, catalogs,...

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Selectmen sign contract with aggregate's consultant

The selectmen last Wednesday voted to sign a service agreement with a consultant that will work with 13 cities and towns who will purchase energy together with the hope that buying electricity in a larger volume will get them a less expensive price than if they bought energy on their own. The consultant that is working with the towns and cities, in conjunction with the Southeastern Regional Planning and Economic Development District, is named Good Energy and was represented by Stefano Loretto at the selectmen's meeting last week.

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Collin Street Bakery: Classic Marketing Never Goes Out of Style

If you are looking for a great example of why customers should add color to their direct mail envelopes, look no further than Collin Street Bakery. Working with direct mail consultant Greg Hennerberg of the Hennerberg Group, this Texas-based bakery achieved a 60 percent lift with a simple direct mail packet.

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Advisors Forum: Entering the - Omnichannel' Era

For anyone who's spent any appreciable time in the marketing world, the seemingly constant debuts of new buzzwords to describe a sector or technology can become tiresome. But woe is the marketer who doesn't make sure they are educated in all the latest "marketing-speak."

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Direct Mail Specialist Pitney Bowes Makes Digital Strides

... through physical and digital, it's not an either/or. No client talks exclusively about reaching people through direct mail or digital or mobile. Everyone has their own version of omnichannel. They want to know the right way to optimize that mix for ...

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American Litho Expands Color Customization Capabilities with KODAK Inkjet Technology

The installation of six new KODAK PROSPER S20 Imprinting Heads for American Litho has expanded the printer's hybrid digital printing offerings, giving it the ability to further personalize marketing materials for its customer base. The Carol Stream, IL-based print service provider specializes in direct marketing through analytics, targeted direct mail and packaging.

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Baker Goodchild anticipates election direct mail fever

Birmingham-based direct mail fulfilment and print management services provider, Baker Goodchild, has announced that is gearing up for an anticipated increase in the demand for its direct mail services, as the lead-up to this year's General Election intensifies. Baker Goodchild has confirmed that it has already had one of the political parties approach the direct mail and fulfilment specialist with regards to using its promotional mailing services, and it expects that other parties will follow suit as they look to get their respective messages and campaign information out to the voting public.

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What to expect at the 6th Annual Mobile Marketing Day 2015 New York

The sixth annual Mobile Marketing Day will provide an opportunity for database and direct marketers to deepen their knowledge around the latest mobile tactics and strategies driving success for others. The one-day event will take place in New York on March 12 and is limited to 100 attendees with a focus on agencies, brands and publishers.

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TheStreet Downgrades Vitamin Shoppe to Hold

VSI has been the subject of a number of other recent research reports. Analysts at Bank of America downgraded shares of Vitamin Shoppe from a "neutral" rating to an "underperform" rating and set a $40.00 price target on the stock in a research note on Thursday, January 8th.

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Attention shoppers: Catalogs making comeback

In this digital age when filling a shopping cart requires little more than clicking on a screen, the printed retail catalog keeps vying for a place on the coffee table. From Anthropologie to American Girl, Pottery Barn to Patagonia, retailers are still relying on direct mail even as they spend considerable resources on improving their websites to accommodate the steady increase in online shopping.

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Inland Group, LLC Acquires MCS Eagle FlexPrint

MCS, Inc. is pleased to announce that Inland Group of Orange County CA has recently acquired the MCS Eagle FlexPrint printer. Inland Group is a full service printer, providing design, database, lettershop, variable data printing, EDDM, fulfillment and direct mail services.

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USPS Workers to a Vigorously Opposea Staples/Office Depot Merger

... Insight economic model on the impact of direct marketing across all industries and sectors (PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill ...

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Staying Alive: Why Direct Mail Continues to Thrive

But here we are, after the radio ad, and the television ad, and the Internet, and email marketing, and the banner ad, and content marketing and so on and so forth." And, year upon year, direct mail continues to be an integral part of almost every well-rounded direct marketing campaign.

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Truman Pope Builds Lettershop Services at American Litho

Truman Pope brings nearly 30 years of experience to his post as Senior Director of Lettershop Operations at American Litho of Carol Stream, Illinois. Under his leadership, ALitho's lettershop has nearly doubled in size, handling multi-million-piece mailings for national brands and putting the finishing touches on commercial jobs of all sizes.

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Short Interest in Tech Data Corp Expands By 30.1%

Tech Data Corp saw a significant growth in short interest in January. As of January 15th, there was short interest totalling 1,659,033 shares, a growth of 30.1% from the December 31st total of 1,275,544 shares, ARN reports.

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Acxiom Q3: LiveRamp And AOS Doing Well, But Core Business Still Flagging

... in Acxiom's legacy business. "Call that $8 million out of the top line. Volume declines - people doing less direct mail or data models - caused another $5 million of top-line leakage. To offset that, we generated $6 million in new business. So net ...

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Product Marketing Lead - " strong quant

The main highlights of the position are developing strategy, campaign implementation, lead generation, and data manipulation supporting offline marketing for global marketing, product management, sales, and creative teams. Note: This role is being targeted to hold direct reports down the road.

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Truman Pope Named Head of Lettershop Operations at American Litho

February 4, 2015 - Truman Pope of New Lenox, IL, has been named senior director of lettershop operations at American Litho, one of the region's fastest-growing commercial printing and direct marketing firms. Pope comes to ALitho from Specialty Printing, where he also managed the lettershop team.

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Bader Rutter Earns Two 2015 Ad Age BtoB Best Awards

... http://ift.tt/16lv9Fa. A runner-up award for Dow AgroSciences' Surveil Co-pack soybean herbicide recognized direct mail efforts. The theme for the multi-hit campaign was "Don't let weeds control you," and the mailers used visuals of farmers with ...

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American Litho Expands Direct Mail Color Personalization with Kodak Prosper S20 Heads

February 3, 2015 - The installation of six new Kodak Prosper S20 Imprinting Heads for American Litho has expanded the printer's hybrid digital printing offerings, giving it the ability to further personalize marketing materials for its customer base. The Carol Stream, IL-based print service provider specializes in direct marketing through analytics, targeted direct mail and packaging.

http://ift.tt/1zceeAu

Let's Get Personal About Email Marketing

'Marketers know, the more information you have about your current and potential prospects the better you can customize messages and increase potential conversion. Many marketers come to Anchor with a list of names and addresses and enhance their databases by appending email addresses, demographic data and even other buying habits.

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Direct Response Marketing Expert, Andrew Cass Urges Businesses to Face the Ugly Truth About Email

PRLog - Feb. 2, 2015 - MIAMI -- Andrew Cass, Co-founder and President of RemarkaMobile, tells business owners to rethink their marketing budgets to focus on SMS Text Marketing first and foremost in conjunction with email and direct mail. Miami, FL, February 2, 2015: Co-founder and President of RemarkaMobile, Andrew Cass, nationally recognized expert on Direct Response Marketing, has posted a new blog on the RemarkaMobile website entitled, " The Short Code to Take Your Marketing From Ugly to Magnetically Attractive.

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